Dionne Vaz, Marketing Director at CoinDesk, discusses how they positioned and marketed the 9th annual Consensus Conference that took place in Austin, Texas in April. She also shares what makes their event unique from others in the Web3 space, and how they’re often referred to as “the adults in the room”. 

Key Takeaways: 

• How changing market conditions impacted their approach to event marketing and ticket sales 

• Their top performing channels for event marketing this year

• How they designed the CoinDesk Social Token (DESK) and their limited edition NFT, including the specific member perks and exclusive access holders receive
  
  

Guest Bio: Dionne Vaz is the Marketing Director at CoinDesk. In her role, Dionne leads the Brand and Marketing strategy for the Media and Events side of the business. Previously she has worked across the MENA, APAC And LatAm regions in advertising agency-side roles and for media and event businesses.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Music by: Ari Dvorin

Produced by: Sam Laliberte