Recorded live at ISA's #SignExpo, Tom Wittenberg, Large Format Marketing Segment Manager, Sign & Decor, The Americas, shares intel about HP's new flatbed latex press announced at the show, and takes us on a journey through Yesville and the wide format applications that are turning heads.

Flatbed Latex Teaser Video: https://www.youtube.com/watch?time_continue=1&v=hoVRr8cvz_0 / HP Latex Products: http://www8.hp.com/us/en/commercial-printers/latex-printers/products.html / Tom Witternberg: https://www.linkedin.com/in/tomwittenberg / International Sign Association: http://signs.org