Unmade: media and marketing analysis

Live from m360: The Unmade-Mumbrellacast crossover episode


Listen Later

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.

You also get access to our paywalled archive.

Upgrade today.

Radio salaries; the rise of LinkedIn video, Google’s AI video magic and the Mumbrella360 origin story

Today’s podcast was recorded live on stage at Mumbrella360 this afternoon.

In a panel anchored by Abe’s Audio’s Abe Udy, editorial director Hal Crawford, head of curation Cat McGinn and Tim Burrowes were joined by Genero marketer Christie Poulos.

We chewed over highlights from Mumbrella360 including creator Rob Mayhew’s assertion that LinkedIn and YouTube provide the greatest opportunity for B2B video creators. We also discussed this week’s ranking of radio salaries, the impact of Google’s new video generation offering Veo 3, and the development of Mumbrella360 over the last 14 years.

More from the Mumbrella departure lounge…

* David Droga steps down as Accenture Song CEO

* Justin Graham to step down as APAC CEO of M+C Saatchi Group

* Coles' chief customer officer Amanda McVay to depart amid overhaul

Today’s podcast was edited by Abe’s Audio. Time to leave you to your afternoon. We’ll be back with more tomorrow.

Have a great day

Toodlepip…

Tim Burrowes

Publisher - Unmade + Mumbrella

[email protected]



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
...more
View all episodesView all episodes
Download on the App Store

Unmade: media and marketing analysisBy Tim Burrowes


More shows like Unmade: media and marketing analysis

View all
Conversations by ABC listen

Conversations

862 Listeners

Mumbrellacast by Mumbrella

Mumbrellacast

1 Listeners

ABC News Daily by ABC

ABC News Daily

127 Listeners

If You're Listening by ABC listen

If You're Listening

314 Listeners

Squiz Today by Squiz Media

Squiz Today

47 Listeners

The Morning Edition by The Age and Sydney Morning Herald

The Morning Edition

82 Listeners

The Quicky by Mamamia Podcasts

The Quicky

117 Listeners

Mi3 Audio Edition by Mi3 & iHeart Podcasts Australia

Mi3 Audio Edition

1 Listeners

7am by Solstice Media

7am

143 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

442 Listeners

Full Story by The Guardian

Full Story

174 Listeners

The Briefing by LiSTNR

The Briefing

51 Listeners

FEAR & GREED | Business News by Fear and Greed

FEAR & GREED | Business News

10 Listeners

Mushroom Case Daily by ABC listen

Mushroom Case Daily

751 Listeners

MediaLand by ABC listen

MediaLand

0 Listeners