Unmade: media and marketing analysis

Live from m360: The Unmade-Mumbrellacast crossover episode


Listen Later

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.

You also get access to our paywalled archive.

Upgrade today.

Radio salaries; the rise of LinkedIn video, Google’s AI video magic and the Mumbrella360 origin story

Today’s podcast was recorded live on stage at Mumbrella360 this afternoon.

In a panel anchored by Abe’s Audio’s Abe Udy, editorial director Hal Crawford, head of curation Cat McGinn and Tim Burrowes were joined by Genero marketer Christie Poulos.

We chewed over highlights from Mumbrella360 including creator Rob Mayhew’s assertion that LinkedIn and YouTube provide the greatest opportunity for B2B video creators. We also discussed this week’s ranking of radio salaries, the impact of Google’s new video generation offering Veo 3, and the development of Mumbrella360 over the last 14 years.

More from the Mumbrella departure lounge…

* David Droga steps down as Accenture Song CEO

* Justin Graham to step down as APAC CEO of M+C Saatchi Group

* Coles' chief customer officer Amanda McVay to depart amid overhaul

Today’s podcast was edited by Abe’s Audio. Time to leave you to your afternoon. We’ll be back with more tomorrow.

Have a great day

Toodlepip…

Tim Burrowes

Publisher - Unmade + Mumbrella

[email protected]



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com
...more
View all episodesView all episodes
Download on the App Store

Unmade: media and marketing analysisBy Tim Burrowes


More shows like Unmade: media and marketing analysis

View all
Mumbrellacast by Mumbrella

Mumbrellacast

1 Listeners

The Quicky by Mamamia Podcasts

The Quicky

103 Listeners

7am by Solstice Media

7am

120 Listeners

News Club by The Squiz

News Club

16 Listeners

The Briefing by LiSTNR

The Briefing

41 Listeners

FEAR & GREED | Business News by Fear and Greed

FEAR & GREED | Business News

10 Listeners

Radio Today Tonight by radiotoday.com.au

Radio Today Tonight

0 Listeners

The Daily Aus by The Daily Aus

The Daily Aus

29 Listeners

Something To Talk About by Stellar

Something To Talk About

108 Listeners

The Front by The Australian

The Front

46 Listeners

How Do They Afford That? by Michael Thompson and Canna Campbell

How Do They Afford That?

5 Listeners

Chanticleer by Australian Financial Review

Chanticleer

14 Listeners

The Fin by Australian Financial Review

The Fin

18 Listeners

MediaLand by ABC

MediaLand

0 Listeners

SCAMMERLAND by Superreal

SCAMMERLAND

218 Listeners