February 12, 2025

LIVE from the InsightsEDU 2025 Conference - with Katie Tomlinson, Sr. Director of Analytics & BI, & Greg Clayton, President, EducationDynamics

25 minutes

It's YOUR time to #EdUp

In this episode, recorded LIVE from the InsightsEDU 2025 Conference in New Orleans

YOUR guests are Katie Tomlinson, Sr. Director of Analytics & BI, & Greg Clayton, President, EducationDynamics

YOUR host is Dr. Joe Sallustio

In this insightful episode, EducationDynamics leaders Greg Clayton & Katie Tomlinson share compelling findings from their latest "Engaging the Modern Learner" report, revealing dramatic shifts in how students approach higher education.

Speaking from the record-breaking InsightsEDU conference, they explain why traditional student classifications are becoming obsolete as learners of all types converge around the same core values.

Clayton shares a fascinating revelation about how prospective students' search behavior has completely flipped over the past decade - from primarily program-focused to brand-focused searches.

This shift has major implications for how institutions need to think about marketing & enrollment strategy.

The conversation takes an especially interesting turn when Tomlinson, EducationDynamics' data guru, dives into surprising statistics about enrollment speed & decision-making.

Her revelation that 72% of students enroll at the first school that admits them highlights the critical importance of quick, responsive admissions processes.

The discussion offers valuable insights about brand loyalty & lifetime learning, with 48% of current students planning to seek additional credentials at their existing school.

This represents a major opportunity for institutions willing to evolve beyond viewing education as a one-time transaction.

For anyone interested in understanding today's learners & how to effectively reach them, this episode provides essential insights backed by fresh data.

Clayton & Tomlinson's analysis of changing student behaviors, combined with practical recommendations for institutions, makes this a must-listen conversation about the future of higher education marketing & enrollment.

Listen in to #EdUp

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