Live Full Work Fun Podcast

In this episode, hosts Gayla Scrivener and Fran Groesbeck talk about creating a business that promotes personal growth and freedom, rather than feeling like a "prison."

Key Highlights:

1. Personal experiences and insights are shared on building a business that aligns with one's personal values and desires.
2. They discuss the importance of knowing one's "why" and setting boundaries to maintain work-life balance.
3. They highlight the importance of prioritizing to ensure time freedom.
4. They discuss the significance of trusting employees and creating a work environment that promotes growth and fulfillment.
5. The hosts explore the importance of flexibility and adaptability in business and personal life.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

This week, I wanted to take a moment honor the profound influence of two remarkable individuals, Dan Miller and Susan Guild, who recently passed away.

Both have not only been guests on our show but have also touched lives through their insightful books and online presence.

I'm sharing their insightful conversations of their past episodes, as their wisdom continues to inspire.

Today, you'll hear my conversation with Susan Guild. You'll learn from Susan how to get out of your "over-thinking" mind and wake up the magic within yourself.

Let's reflect on their invaluable contributions and celebrate their lives**:**

• Remembering Dan Miller: https://murial.life/dan-miller
• Remembering Susan Guild: https://www.legacy.com/us/obituaries/bostonglobe/name/susan-guild-obituary?id=54092052

This week, I wanted to take a moment honor the profound influence of two remarkable individuals, Dan Miller and Susan Guild, who recently passed away.

Both have not only been guests on our show but have also touched lives through their insightful books and online presence.

I'm sharing their insightful conversations of their past episodes, as their wisdom continues to inspire.

Today, you'll hear my conversation with Dan Miller, author of "48 Days to the Work and Life You Love." We discuss his belief in limitless potential, creative business designing, overcoming obstacles, and the importance of the right mindset and network.

Let's reflect on their invaluable contributions and celebrate their lives**:**

• Remembering Dan Miller: https://murial.life/dan-miller
• Remembering Susan Guild: https://www.legacy.com/us/obituaries/bostonglobe/name/susan-guild-obituary?id=54092052

This episode is a continuation from last week's conversation where hosts Gayla Scrivener and Fran Groesbeck discuss the differences between sales and marketing. They also explore how these two practices work together, as both are essential for business growth.

It's a candid conversation on what to include in your marketing and sales strategies and how to connect with your target audience.

1. Lead magnets are important component in a sales process.
2. Have offerings that move customers towards a company's highest dollar offering.
3. Fran's mantra of patience, persistence, and momentum is needed in both sales and marketing.
4. The hosts emphasize the importance of repetition in delivering messages.
5. A solid marketing plan includes consistency and commitment in these areas: website, expert piece (core piece of content), social media, and emails.

• How to Grow a Small Business | Donald Miller
• Small Business Flight School | The small business training program helping you double your revenue. | Affiliate Link
• Upcoming Clarify Your Messaging Events

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this episode, hosts Gayla Scrivener and Fran Groesbeck discuss the differences between sales and marketing. They also explore how these two practices work together, as both are essential for business growth.

It's a candid conversation on marketing strategies, the importance of identifying your business's values, and how to connect with your target audience.

1. Understand the importance of continuous marketing, even in the face of financial constraints.
2. Think of marketing as a 'faucet' that needs adjusting rather than turning off.
3. The roles of marketing and sales in a business.
4. Effective marketing is simple and true.
5. The importance of understanding your business identity before starting marketing activities.
6. Fran shares the significance of her mantra of patience, persistence, and momentum in marketing.
7. The role of clear and simple messaging in effective marketing.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

• How to Grow a Small Business | Donald Miller
• Small Business Flight School | The small business training program helping you double your revenue. | Affiliate Link
• Upcoming Clarify Your Messaging Events

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this episode, host Gayla Scrivener had the pleasure of speaking with Macy Robison, the Director of Certified Guides for StoryBrand.

Macy Robison is responsible for equipping hundreds of StoryBrand marketing guides and agencies worldwide with the necessary tools and training to build their dream businesses. With a master's degree in education, over 5 years of experience as a StoryBrand marketing guide, and more than 20 years as a teacher and branding coach, Macy has assisted numerous clients in creating marketing collateral that tells a story and converts customers. As a marketing and personal brand strategist, she has played a key role in helping clients launch New York Times best-selling books, reach millions of followers on social media and email lists, and produce podcasts with a combined 4.5 million downloads.

During the conversation, Macy shared her insights and experiences in helping marketing guides and agencies build successful businesses using the StoryBrand framework. Here are the highlights:

• Macy discusses the importance of the StoryBrand framework in creating compelling marketing messages for businesses.
• She emphasizes the significance of nurturing existing customers and cultivating long-term relationships to boost sales and generate repeat business.
• Macy shares her thoughts on lead generation and the value of providing valuable content that addresses potential customers' problems.
• She explains the process of becoming a StoryBrand guide, which includes training, onboarding, and ongoing support from the program.
• Macy highlights the collaborative and supportive nature of the StoryBrand community, where guides receive guidance and advice from experienced professionals.

To learn more about the StoryBrand certification program and access additional resources, visit storybrand.com.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• StoryBrand Marketing Livestream | Affiliate Link
• Small Business Flight School | Affiliate Link
• Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller
• $100M Leads: How to Get Strangers To Want To Buy Your Stuff | Alex Hormozi
• Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days | Joey Coleman

Connect with Macy Robison:

• Instagram: https://www.instagram.com/macyrobison
• LinkedIn: https://www.linkedin.com/in/macyrobison/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this episode, co-hosts, Gayla Scrivener and Fran Groesbeck discuss the Law of 100% and how understanding this concept can help you prioritize your goals and manage your time more effectively.

Fran shared that her former colleague, Mike Miller, taught her the law of 100% and it had stuck with her for over 30 years.

The law of a hundred percent states that there is a limited amount of space or time available. Once it reaches its capacity, in order to add more, something else must be removed.

Let's visualize this concept using an eight-ounce glass. If you fill the glass with four ounces of water and two ounces of another substance, you can't add another four ounces without it spilling over. You must remove two ounces in order to accommodate the additional four.

Gayla and Fran share personal stories and insights on how to make the most of your time by eliminating distractions and focusing on what truly matters.

• Recognize that when you take on something new, you will need to give up something else.
• It is important to assess activities that align with your goals.
• It is valuable to practice moderation and be mindful of how time is allocated to different activities.
• Utilizing technology can help you be more efficient, such as talk-to-text technology is a convenient way to capture thoughts and ideas while on the move.
• There are advantages to delegating tasks and investing in someone else to reduce your workload.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this episode, host Gayla Scrivener is joined by Craig Grossman. The conversation covers various topics, including the significance of understanding customer needs, the power of persuasive writing, and the role of reputation management in the digital era.

Craig has been a sales pro for most of his adult life. He owned and managed a gourmet foods brokerage company called Evergreen Fancy Foods, Inc., selling to retailers across the N.W. states with a team of 6 sales reps. But after 30 years, it was time for a new challenge! He discovered copywriting in 2016 and earned copywriting certifications primarily through AWAI. Craig sold his sales business in January 2020 to become a full-time copywriter.

Craig is now a StoryBrand Marketing Guide. He loves helping his clients create brand narrative strategies, compelling website content, and sales copy for local and national companies. His favorite niches include financial planners, accounting firms, B2B, and professional services.

Here are some highlights from the episode:

• Craig shares how he helps businesses create more compelling websites and marketing content using StoryBrand's 7-part brand messaging system.
• Craig emphasizes that he is a certified SEO, UX, and Sales Enablement Copywriting Specialist, and he offers free feedback to aspiring copywriters as a way of giving back.
• He reveals his biggest reward in pursuing his dream lifestyle and shares his advice for those considering starting their own business.
• Craig reflects on his biggest challenges and the lessons he has learned along the way.
• He recommends a favorite resource, the Accelerated Program for Seven Figure Copywriting, which played a pivotal role in his career.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• Free eBook | What's Missing From Your Website? 12 Rookie Website Mistakes - and How to Fix Them

Connect with Craig Grossman:

• Website: https://fabulouscopy.com/
• LinkedIn: https://www.linkedin.com/in/fabulouscopybycraiggrossman/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this podcast episode, hosts, Gayla Scrivener and Fran Groesbeck discuss the concept of a deload week and its importance in maintaining productivity and overall well-being.

They share their personal experiences and insights on how taking a break and resetting can have a positive impact on work and life. Here are the key points discussed:

• The significance of setting boundaries and prioritizing self-care in a demanding work environment.
• Overcoming guilt associated with taking time off and embracing the concept of a guilt-free deload week.
• The role of deloading in clearing mental clutter and improving productivity.
• Learning to communicate effectively with clients and colleagues.
• The importance of giving yourself permission to take breaks and recharge.
• Strategies for incorporating deload days or weeks into your routine, including finding the right balance and location for work.
• Overcoming negative emotions like guilt and fear by asking yourself why and making necessary adjustments.
• The value of investing in yourself and prioritizing self-care as a business owner.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

In this episode, host Gayla Scrivener interviews Thom Van Dycke, a fractional Chief Growth Officer for solopreneurs. Thom discusses transitioning from a focus on deliverables to a consulting approach in business. He highlights the limitations of relying solely on deliverables and the importance of adding strategic value to clients' businesses.

He explains the challenges solopreneurs face when they reach a growth ceiling due to deliverable constraints. He explores alternative approaches to break through revenue ceilings, emphasizing the shift from deliverables to consulting for long-term success.

Thom emphasizes the significance of strategic thinking and its impact on business growth. He shares personal experiences and insights into managing client expectations and communicating the value of consulting services.

Also discussed was Thom's approach to structuring retainers based on added value to clients' businesses. He touches on managing client relationships and adapting the consulting model to meet evolving needs.

• Transitioning from deliverables to consulting can help solopreneurs overcome revenue ceilings.
• Strategic thinking is a valuable skill set that can drive business growth.
• Consulting adds tangible results and should be reflected in the client's contract.
• Hiring a consultant expedites the process and reduces risks by learning from someone who is steps ahead.
• The value of consulting lies in providing expertise, guidance, and helping clients reach their business goals.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• Free Master Your Message | Free Coaching for Coaches

Connect with Thom Van Dycke:

• Website: www.thomvandycke.com
• LinkedIn: https://www.linkedin.com/in/thom-van-dycke/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist