Genesis Eakes, an organizational culture change and alignment expert, was special guest in this episode. She shared insights about how to make work more meaningful and fun by finding the right company culture fit.

We delved into the differences between transactional and relational companies, exploring how these differences can impact work experiences and how companies can communicate their culture to potential employees.

Genesis offered valuable advice for job (or client) seekers on how to identify the right company culture fit and what to look for during the interview process. She discussed the importance of asking the right questions and having honest conversations with potential employers, highlighting the benefits of being upfront about your priorities and what you are looking for in a work environment.

We also talked about the importance of aligning company culture with mission and strategy, and Genesis shared insights into how companies can go about making changes to their culture to better support their goals and values. She emphasized the importance of communication, collaboration, and intentionality in creating a culture that is fulfilling and meaningful for all employees.

Listen for practical tips and insights to make your work more meaningful and enjoyable by finding the right company culture fit. Whether you're a job seeker, freelancer, solopreneur, a leader in an organization, or simply someone who wants to create positive change in your workplace, you'll get something out of this informative and inspiring conversation with Genesis Eakes.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• Transformational Leadership TV

Connect with Genesis Eakes:

• Website: https://genesiseakesinternational.com/
• LinkedIn: https://www.linkedin.com/in/genesiseakes/
• Instagram: https://www.instagram.com/genesiseakesinternational/
• Facebook: https://www.facebook.com/genesiseakesinternational/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode, host Gayla Scrivener shares a personal story about turning a negative situation into an opportunity for growth and success.

Knee-jerk reactions can often lead to short-term solutions that may not benefit your long-term growth and scaling. Gayla discusses how to evaluate a problem and find a solution that promotes long-term growth and scaling, rather than cover it up with a Band-Aid.

Listen now to learn how to embrace the opportunities in front of us and to slow down and fix them instead of just applying a Band-Aid.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode, Matt Lubaroff shares his expertise on using Google Analytics to measure and evaluate marketing activities. He emphasizes the importance of understanding user needs and using data to tell a story. Matt also discusses how becoming a certified StoryBrand guide has helped him create a lifestyle where he can be more present in his family life.

Matt has led teams in marketing, sales, customer service, and leadership for over 20 years. His core principle has always been to be the best you can be at that moment and try to be even better the next time.

He believes in keeping things simple and the concept of clarity is what initially attracted him to StoryBrand in 2015. When he became a StoryBrand Certified Guide in 2017, he became empowered to help small business owners turn their passion into words and emotions that will help them grow their business the way they imagined it.

Key Points Covered:

• The importance of understanding user needs and using data to tell a story.
• How to evaluate user feedback effectively and the importance of using Google Analytics to measure marketing activities.
• Tips for small businesses and entrepreneurs on how to get started with Google Analytics.
• Key metrics to monitor, including website traffic, traffic sources, and page views.
• The need to be proactive in setting up Google Analytics and not to wait until it's too late.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Matt Lubaroff:

• Website: https://www.mattlubaroff.com/
• Storybrand Certified Guide: https://marketingmadesimple.com/Matt-Lubaroff

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

For several years now, expert marketers have been telling us to be doing more video to promote our businesses. We're going to talk today about short-form videos.

Stopping and taking video doesn't come naturally to me, and thinking about it became not fun. But I've had a change of heart and have a renewed interest in doing more video. I want to share some things through video for fun things happening in my personal life.

Brandy, who's our lead designer on the Scrivener Solutions team started to coach me on getting over myself and just have fun capturing and sharing moments and I thought our conversation would be perfect to share because I'm sure I'm not alone in not hopping on the video bandwagon and feeling super awkward just stopping what we're doing and videoing ourselves.

Sharing life's moments should be fun and not a burdon.

Brandy has built a huge TikTok following. I'm so happy that she shares her expertise and can coach us on how to make fun and engaging videos.

In this episode, we'll be discussing how to overcome the awkwardness of filming yourself, what equipment to use, and tips for recording. We'll also talk about why short-form videos don't have to be just about work and algorithms, but can also be a fun way to share personal experiences.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Brandy:

• Instagram: @brandy__nichole
• TikTok: @brandy__nichole

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode of the Live Full Work Fun podcast, I address the importance of social media management for growing your business, even if social media isn't your favorite medium. I share personal struggles with social media and provide tips to make social media management more enjoyable and less overwhelming. You'll learn that if you automate your posts, outsource social media management, limit your time on social media, and focus on the positive aspects of social media, you can find fun in the process. Whether you're a business owner or marketer, this episode provides valuable insights to help you maintain a strong social media presence and achieve your goals.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode, we explore the advantages and disadvantages of DIY marketing, and provide 5 tips that can do as a DIYer to help you right now. Here's what you'll learn:

• The advantages and disadvantages of DIY marketing
• The importance of weighing the pros and cons before making a decision of what in your marketing you'll do yourself
• The importance of consistently collecting email addresses and providing value to your subscribers
• Tips for increasing your social media presence and creating engaging content
• Why seeking help from an experienced fractional marketing agency can be beneficial

Whether you're just starting out or looking to refine your marketing strategy, this episode has something for everyone. Tune in to learn more about the advantages and disadvantages of DIY marketing, and how you can use these tips to boost your marketing effectiveness right now.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

• Marketing Made Simple | Donald Miller and Dr. J.J. Peterson
• Storybrand Marketing Livestream (affiliate link)
• Canva
• Scrivener Solutions | Fractional Marketing Agency

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode of the Live Full Work Fun podcast, host Gayla Scrivener sits down with Brandon Birkmeyer, a highly experienced personal branding expert and podcasting coach, to discuss the ins and outs of creating and maintaining a successful podcast.

Throughout the episode, Birkmeyer emphasizes the importance of having a clear plan for your podcast and shares his own approach to designing episodes well in advance, which allows him to stay several months ahead of his content and avoid burnout.

Birkmeyer also highlights the value of building a supportive community of like-minded individuals, who can offer encouragement, ideas, and even be guests on your podcast. In addition, he stresses the role of podcasting in personal branding and how it can be used as a powerful tool to fuel your network growth, enhance your relationships, and attract people to your website and social media platforms.

The conversation delves into the reasons why many podcasts fail and how to avoid common pitfalls. Birkmeyer offers practical tips and strategies for creating a successful podcasting strategy, including the benefits of engaging with social media and the importance of finding a mentor or coach to guide you through the process.

This episode is packed with insights, actionable advice, and inspiration for anyone looking to start or improve their podcasting journey. Don't miss out on the opportunity to learn from one of the best in the business!

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• The Brands on Brands Podcast
• Podcast Branding Academy
• Personal Branding Academy
• Brands On Brands Pro Membership
• The GaryVee Audio Experience
• The #AskGaryVee Show

Connect with Brandon Birkmeyer:

• Website: https://www.brandsonbrands.com/
• Instagram: https://www.instagram.com/brandonbirkmeyer/
• Facebook: https://www.facebook.com/bbirkmeyer
• Twitter: https://twitter.com/bbirkmeyer
• LinkedIn: https://www.linkedin.com/in/bbirkmeyer/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

In this episode of the Live Full Work Fun Podcast, host Gayla Scrivener interviews Shannon Mattern, a web designer with over a decade of experience and the founder of The Web Designer Academy.

During the interview, Shannon and Gayla delve into the topic of mentorship and why it is a worthwhile investment. Shannon shares how having a mentor helped her to grow her business and how she continues to seek out mentorship in her personal and professional life.

In addition, the two discuss the shift that can occur when you move from a scarcity mindset to an abundance mindset. Shannon explains how this shift can lead to greater opportunities and success in your work and personal life.

Shannon also emphasizes the importance of finding the right coach or mentor for your individual needs. She provides tips on how to choose the right person and how to get the most out of the mentorship relationship.

Throughout the conversation, Shannon stresses the importance of having fun in your work and designing your work life around your passions. She encourages listeners to invest in themselves and their businesses in order to achieve their desired results.

If you want to continue the conversation, join the Live Full Work Fun Facebook group. Share your biggest takeaway from this episode and connect with like-minded individuals who are also striving to live their best lives.

Additional Resources:

• Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World | Denise Duffield-Thomas
• The Middle Finger Project | Ash Ambirge

Connect with Shannon Mattern:

• Website: https://webdesigneracademy.com/
• Instagram: https://www.instagram.com/shannonlmattern
• Facebook: https://www.facebook.com/wpbffshannon
• Twitter: https://www.twitter.com/shannonlmattern
• LinkedIn: https://www.linkedin.com/in/shannonmattern/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

I'm proud to have on today's show, Dr. Phildra Swagger.

She is President/CEO of Combined Expertise, Inc., a coaching and consulting firm established in 2006.

As an International Coaching Federation (ICF) credentialed coach, Dr. Swagger empowers her clients to reach new heights across individual and organizational spaces. She works with clients to design strategies to ignite success and take action that yields desired results. Her collaborative approach to achieving success rests in her motto, "combining our expertise to maximize yours."

She often shares insights and inspirational experiences from her professional, industry, and client-based network on her popular podcast, Swagg University.

Dr. Swagger began her 30-year career as a classroom teacher and served as a principal, district administrator, university instructor, and charter school founder.

Dr. Swagger's passion for teaching and developing others was evident in the teachers, administrators, and leaders she mentored and coached during her career.

She took a leap and left the traditional educational system and created her own coaching business. During our conversation, you'll learn why she took that leap and how she lives full and works fun.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Additional Resources:

• The Four Agreements: A Practical Guide to Personal Freedom | Don Miguel Ruiz
• The Gifts of Imperfection | Brené Brown

Connect with Dr. Phildra Swagger:

• Website: https://www.phildraswagger.com/
• Instagram: https://www.instagram.com/dr.phildra/
• Facebook: https://www.facebook.com/CombinedExpertise
• Twitter: https://twitter.com/CExpertise
• LinkedIn: https://www.linkedin.com/in/drpjswagger/

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Plan Implementation Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist

You may have noticed that it's been weeks since a new Live Full Work Fun episode has published. In this episode, I explain why.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions | Content Management Team: https://scrivenersolutions.com/
• Free Download: Quick Content Creation Guide: The Super Simple Strategy to Jumpstart Your Content Creation: https://scrivenersolutions.com/checklist