Welcome back to Season 3 of Company for 2024 coming to you in partnership with our friends at Rabobank Australia, without who we would not be bringing you all these wonderful stories with such regularity.

Today the podcast is sounding slightly different. It’s a live recording of my conversation with Emily Riggs, founder and creative woman behind the 100 per cent merino wool clothing brand Iris & Wool.

We were lucky enough to speak on stage at the recent LambEx conference held in Adelaide.

I would describe Emily Riggs as an 'accidentally' astute business woman who also happens to find herself living with 14,000 head of sheep on a merino wool station country in South Australia.

It's serendipitous that she loves fashion and happens to be surrounded by animals that naturally grow the most eco friendly, sustainable, renewable, biodegradable, soft, thermo regulating, easy to work with fibre on the planet.

She's also a great example that your product is nothing if you don't sell the story of it.