Live shopping, the future of retail and a great example of the new trend “shoppertainment”.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new retail landscape, and provide actionable insights.

Marketing HOT TAKE of the week: As a small business, are you tired of having to also be “entertainers”, or do you find this trend of “edutainment” and “shoppertainment” fun? Let us know in the comments! 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

06:41 Defining Live Shopping

11:24 Conversion Rates and Engagement

18:16 Target Audience: Gen Z and Millennials

21:38 Preparing for Your Live Shopping Event

29:46 Promoting and Experimenting with Live Shopping

38:00 TLDL; What Small Businesses Should Know About Live Shopping

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