Brian “Liver King” Johnson rose to prominence in the early 2020s as a social media fitness influencer who promoted an extreme “ancestral lifestyle”—emphasizing raw organ meats like liver, rugged workouts, and rejecting modern conveniences, amassing millions of followers and building a supplement empire . In late 2022, leaked emails revealed Johnson secretly spent over $11,000 monthly on performance-enhancing drugs, contradicting his decades of claims that his physique was all-natural . He later threatened podcast host Joe Rogan.