Times of great change like we are in today, demand that we change.  The key is how we change...how we pivot.  We can pivot well or pivot poorly.

In this episode I’ll dive into how we pivot.  In these times of COVID-19 Coronavirus, changes need to happen, pivots need to happen.  A pivot is a shift in direction.  It can be major, such as a 180 degree turn, or, like the vast majority it means shifting to some degree but not drastically. Let’s dive in!

Full blog post with notes available here April 16 >

Video has become a powerful marketing tool that works for businesses of all sizes.  It makes an impact that text can't, and it's definitely a step up over a photo.  With video consumption on the web continuing to grow, smart businesses are looking at ways to up their video marketing.  In this podcast episode I dive into the details about the types of videos that businesses can and should create, as well as how to do this with limited video skills using a powerful web tool called Wave Video.  Full blog post here: http://www.mikegingerich.com/blog/types-of-video-your-business-needs-and-how-to-create-them-2/

Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.  

So what exactly are we talking about and does your website need a deeper experience for your visitors? In this podcast episode I dive into the details of what has changed, examples of what others are doing, and key ways business can and should up their game on their website.  Offering ways for customers to have a personalized experience and take care of advanced details with ease is critical to being "sticky" and retaining people on your site and in your business over time.

Full episode and notes here.

Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team!

Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices.

Full episode here: http://www.mikegingerich.com/blog/how-to-lead-a-remote-team-successfully/

There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters.

You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as the interest in a vendor retaining you as a customer overtime.

I dive into a number of examples of bad Digital etiquette as well as give specific tips on ways you can enhance your Digital Etiquette in email, social media, and blogging.

Full blog post available on mikegingerich.com.

View video episode on Mike Gingerich's YouTube Channel. 

Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection!

I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% we think is needed when in reality it is totally good enough to be released and launched!  We've got to stop it and it takes personal self-awareness and business acumen to recognize this and move beyond it.  That’s what this podcast episode is all about!

Join in to discover more about why making progress, not perfection is a important for you today! https://wp.me/p9O

The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective.

So what do I mean by this differentiation of a leader from a boss?  That’s what this podcast episode is all about!

Join in to discover the differences…

Read the full blog post here with extra details >

Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exposure, on the other hand your small business also has to contend with more competitors and succeed in a larger pool with lots more fish!

In this episode we’ll dive into the keys for how to compete in this large global pond by using differentiation.  Full Blog post and video here: http://www.mikegingerich.com/blog/competing-in-the-internet-information-age-differentiation-is-the-key-2/

You've started doing regular Facebook Live times...Great!  Now ensure that you maximize your Facebook Live videos with these key tactics to get the most mileage out of each Live episode.

Multiple tips on how to use your Facebook Live Video across multiple social media channels!

Visit my blog for the full blog post recap and video!  Read here: