Liz & Sandro's Marketing Podcast

So it's the day of your event, now what? Today Sandro gives you a few tips to keep in mind to be better prepared for the day of your big event.

Episode 102

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Voice search is in its early days. There's Alexa, Siri, Google Voice Assistant and many others here and on their way. Today Sandro goes over how to prepare your small business for the coming voice search wars so no matter which company comes out on top, you win.

Sandro mentions three items:

• Walt Mossberg's column on Siri: http://www.theverge.com/2016/10/12/13251068/walt-mossberg-apple-siri-is-dumb
• Citations through Yext http://www.yext.com/products/listings/
• Citations through Moz https://moz.com/local/search

Episode 101

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Happy 100th Episode to us!

Getting to the coveted top of the Google Search Engine Results Page (SERP) is not easy. Basic Search Engine Optimization (SEO) practices are not enough anymore. Today Liz shares three things you should be doing consistently to get there. 

Liz also mentions previous episodes we've done on link building. Here are three and links to find them:

• Ep 36 The Importance of Link Building http://60secondmarketing.libsyn.com/the-importance-of-link-building
• Ep 37 Building Links Through Media Sources http://60secondmarketing.libsyn.com/building-links-through-media-sources
• Ep 78 How & You Should Ask For Links http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links

Episode 100

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Snapchat's growth has been nothing short of a social media sensation. However, one thing we all wish were easier to do is to find new people to follow and have people find us. Today Sandro goes over five ways to help people find your small business on Snapchat.

Episode 099

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

We continue our series on website design options. This is the third of five episodes where Sandro focuses on Software as a Service (SaaS) site Wix.

You can find the first two episodes in this series in episodes

• 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571
• 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563

Episode 098

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Does your email marketing get people to make a purchase? Are you getting hung up on the wrong data / numbers in your email marketing? Today Liz goes over some of the more important email marketing metrics you should be monitoring. 

Episode 097

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

If you haven't received a sales pitch from Yelp, consider yourself lucky (or maybe you haven't claimed your Yelp page. hint: you should!). Dealing w Yelp and other pitches for online sales people can take valuable time away from you and your business. Today Sandro shares a way he deals w these, sometimes meddlesome calls.

Episode 096

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

What's the best email marketing platform for your business? Liz has some tips on what to look for if you're ready to launch an email program.

Liz also mentions our previous episode 46 What is Email Marketing Automation. You can listen to that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation

Episode 095

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Keywords are an important component to so much of the work we do in digital marketing. Today Sandro shares thoughts on ways to go outside-the-box and rethink your approach to this all-important tool in your online marketing plan.

Episode 094

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.`

Liz shares a few things you and your small business need to think through before you jump into a website overhaul.

Episode 093

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.