Liz & Sandro's Marketing Podcast

Today Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you're a novice w Facebook ads or have more than a few campaigns under your belt today's episode is sure to give you a few things to think about before you publish your next campaign on this ubiquitous social media platform.

Episode 072

Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires.

Episode 071

Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter.

Episode 070

Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng

Facebook's Offer feature wasn't widely adopted by small business owners when it was launched a few years ago.

They've recently rolled-out some new features and we definitely think you should take another look at this tool.

Episode 069

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The ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data.

Episode 068

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We've been preaching the importance of a mobile website for a while now. With some recent changes to Facebook, your mobile website is now more important than ever.

You can read Facebook's post titled Improving Mobile Site Performance at https://www.facebook.com/business/news/improving-mobile-site-performance

Episode 067

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We've all been there, we start out a new marketing campaign with all the hope and aspirations of the annual planting season for your garden. Alas, not everything we try grows. Today Liz gives us a few ideas on what we can do when our new marketing campaign doesn't go as intended.

Link to Liz's blog post http://hershpr.com/marketing/what-to-do-marketing-campaign-flops/

Episode 066

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Facebook Live is the hottest thing on FB today. Its organic reach is higher than any other type of post at the moment. If you haven't taken the plunge into FB Live well then today is your lucky day. Liz shares simple instructions on how to begin using this new service. 

Episode 065

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How do we stay on top what's going on in the digital marketing world? Blogs. There's hundreds of good ones out there. Today Sandro lists three that are worth checking out for small business owners and may not be mentioned in the usual top blog lists out there.

Links:

Jenn's Trends http://www.jennstrends.com/blog

Google Small Business Blog https://smallbusiness.googleblog.com

Understanding Google My Business & Local Search http://blumenthals.com/blog/

Episode 064

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In late August 2016 Twitter began allowing business and brand owners to embed button allowing people to Direct Message a company from its website. Today Sandro goes over this simple new method of communication w your fans.

Website mentioned in today's podcast http://publish.twitter.com

Episode 063

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