Liz & Sandro's Marketing Podcast

Liz continues our series in things websites must-have. Both Liz and Sandro work w non-profits. Today Liz gives us three things every non-profit's website should have.

Be sure to join our FB group at https://www.facebook.com/groups/60secondmarketing/

Episode 052

Sandro talks us through ways to run a successful online contest. 

Episode 51

Join us at the 60 Second Marketing FB Group at https://www.facebook.com/groups/60secondmarketing

Today Liz gives us three things small business websites may overlook or not have fully implemented.

Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing

Episode 050

What is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool.

Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing

Episode 049

Have an upcoming event you need to help promote online? Today Sandro shares a few more tips in our ongoing series of Promoting Your Events Online.

You can relisten to episode 5 with more tips about promoting your event online at http://60secondmarketing.libsyn.com/promoting-your-event-online

Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing

Episode 048

What's a marketing calendar and why should you be using one? Today Liz takes us through a primer on creating a marketing calendar w details for individual marketing campaigns. HINT: You should be planning Thanksgiving & Christmas right now! 

Download a marketing calendar outline for your small business created by Liz here  http://hershpr.com/marketing/why-you-need-a-marketing-calendar/  ‎

Episode 047

What is email marketing automation and why would you want to utilize it in your small business' digital marketing strategy? Today Liz explains a few of the ins and outs of this powerful tool.

Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing

Episode 046

If your business has more than one physical location you'll need to optimize for search engines for each location. Today Sandro shares four ways to help you keep each location in order online and help them all rank highly on search engine results.

Sandro talks about using http://www.yext.com or http://www.moz.com/local to help manage your locations' directory citations.

Be sure to join the discussion on our Facebook Group at https://www.facebook.com/groups/60secondmarketing/

Episode 045

It's the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry.

Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/

Episode 044

More and more people and companies are using Social Media as a customer service tool. Today Liz shares ways to help you get started using Twitter and Instagram.

Liz also references Episode 12, Why Reputation Management Matters. You'll find that episode at this link http://directory.libsyn.com/episode/index/id/4475275

Episode 043