What is "evergreen content" and why is it important to your business? Today Liz explains its importance to marketers and small businesses and gives us a few tips of how to get started!

What is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO.

Sites mentioned are:

• http://www.yext.com
• http://www.moz.com/local

Facebook has been "pay-to-play' for businesses for years now. If you haven't thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.

Today Liz shares a few tips on how to make your newsletter stand-out!

It's the unicorn in the social media marketing world: ROI. Today Sandro r̶a̶n̶t̶s̶ shares his point of view on this elusive measurement.

Twitter recently unveiled the Twitter Dashboard designed to help small businesses make the most of the social platform. Liz and Sandro weigh in on whether or not it's worth the excitement.

You can check out Twitter Dashboard at http://dashboard.twitter.com

What is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today Sandro & Liz take a look at this worldwide phenomenon in augmented reality gaming.

In Episode 16 'Is Blogging Still Relevant' Liz shared her thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, she gives us a few reasons you should consider blogging and tips on how you can get started. 

Scheduling social media posts used to be frowned upon. No more! We're all busy and have times we're more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter.

Websites talked about are:
https://hootsuite.com
http://www.buffer.com
https://www.audiense.com

Another episode in our ongoing Reputation Management Series. Today Liz tackles Yelp! Yelp doesn't want you to ask for reviews for your small business, so how can you get around this?

You can manage your Yelp location at http://biz.yelp.com