Liz & Sandro's Marketing Podcast

There are good reasons why your website may need an upgrade. Maybe it's missing some key features or it isn't as user friendly as it should be. If you're going to embark on a website relaunch, there are a few things you'll want to carefully reconsider. Today Liz talks about three things to think about before you take this potentially big, but necessary step. 

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Episode 42

Last week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try.

Episode 041

What's the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there's a dirty, little secret Facebook doesn't want you to know!) - Episode 040

There's so much data and great information to be found within Facebook's Insights. But have you tried using Facebook's Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses' posts and see what may be working for them or what may not be working for them. Today Sandro talks Pages to Watch and gives you a few of its pros and one con! 

Today Liz gives shares a few tips on how to put together a good pitch for your local media outlets. - Episode 38

Links are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/

Today Sandro shares a mini case-study that points to the importance of links and link building for any small business. 

What is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today Sandro and Liz give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting. 

What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business! 

Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing

Today Liz continues our series on Facebook Advertising. If you're new to FB ads this may be the best place to start. Liz walks us through a few of the options you'll find once you hit that button and some ideas to help optimize your boosted post.