Liz & Sandro's Marketing Podcast

What is a beacon? What does Bluetooth Low Energy (BLE) have to do with beacons? What can you do with a beacon from Facebook? Today Sandro answers these questions and shares his thoughts on this newish technology.

You can request your beacon from Facebook at http://placetips.fb.com/beacons

Today we talk about using Google My Business (GMB) to set up special hours for your small business. Whether it's for a holiday or a special event you'll want to let your customers know whether or not you're open when they do a Google search for your business!

We reference the GMB site https://www.google.com/business

What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you're set up.

Go to https://www.google.com/webmasters/tools to learn more

What is Google Analytics and why should you care about it? Today Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics  Part one in a series.

Let’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today Sandro and Liz give you five ways to ask your guests to let the world know how great your service and/or products are.

Liz has been using virtual assistants for years. She shares some thoughts on things to consider before you take the plunge into the world of VAs.

Is blogging still relevant in terms of generating sales leads? Today Liz shares her thoughts on this topic. She's passionate about this subject and some may find her ideas controversial.

Part 2 in a series on Reputation Management. Today we talk about the two online directories you should claim for your small business if you haven't already.

links to these sites: http://google.com/business and http://biz.yelp.com

And two services mentioned that can help you claim your directory locations are http://www.yext.com and http://www.moz.com/local

Is it possible to get your SEO in order for $59? You’ve probably received emails promising amazing results at rock bottom prices. Today we share some telltale signs that the SEO email you just received is junk.

Instagram continues to roll out updates, but are they helping or hurting the social network? Sandro explains what he’s seeing and why it may not be ideal for users.