August 23, 2024

Liza Borches – Mentoring Women and Driving Automotive Industry Innovation

36 minutes

Liza Borches is the President and CEO of Carter Myers Automotive, a family and employee-owned automotive group serving Central Virginia since 1924. As the fourth-generation leader of CMA, she is the first woman to hold this position in the company's history. Liza continues her family's legacy of honesty, integrity, customer service, and community involvement while driving the business forward.

Today, Liza Borches opens up about the intricate balancing act of managing motherhood, marriage, and friendship alongside her demanding professional roles, not to mention her significant involvement in non-profit boards. With candid insights, she stresses the vital role of systems, processes, and supportive networks in achieving this balance.

During their conversation, Kaylee and Liza delve into the evolving seasons of life, the importance of mentorship, and the power of sharing women's stories. Liza shares her experiences with coaching, defining her company's mission, and the authentic impact it has had both internally and externally. Listeners will also hear about the transformative Employee Stock Ownership Plan (ESOP) that instills pride and ownership among her employees, Liza's dedication to the fixed operations side of the automotive industry, and her innovative program designed to empower women in the industry.

Join us as Liza takes us through her unexpected yet passion-filled journey in the automotive world, the evolving dynamics of her family business, and her optimistic vision for the future of transportation. Tune in for a conversation brimming with heartfelt stories, invaluable lessons, and inspiring future plans.

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Takeaways

Systems and support enable effective multi-role management.

Authentic leadership drives genuine mission and success.

Mentorship platforms create opportunities for women.

Quote

“It's simple, love people more than cars. That's where our industry needs to go.” - Liza Borches

Connect:

Liza Borches

LinkedIn: www.linkedin.com/in/lizaborches

Website: www.CMAcars.com

Kaylee Felio