In this episode, you will walk through some real life examples on how product market fit and the marketing funnel work together, and why small business owners should not jump straight into marketing before getting the offer right. Real examples include a dietitian, a yoga studio, and a plumber to show how each stage of the funnel can succeed or break down independently.

Key topics

• Product market fit and its relationship to marketing

• Breaking down the different sections of the marketing funnel and sharing why you should care as a small business owner 

• Understand how each funnel stage can work independently, so one broken piece does not mean the whole business is broken

• Learn why many business owners make the mistake of blaming price when their product market fit or marketing funnel is actually to blame

• Be introduced to the topic that data should guide business decisions instead of guesses or panic

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

In this episode, female founders can learn how to refine their approach to finding the right product market fit and effectively leveraging the marketing funnel. If you're feeling overwhelmed about how to connect with your ideal audience and convert leads, this discussion provides practical insights and real-world examples that clarify these crucial concepts.

Key Topics

Learn more about product market fit, emphasizing the matching of your product with the right market space.

Visualizing the market as a physical or digital marketplace and the importance of niching to target your specific audience.

Breaking down the concept of the marketing funnel into three stages: top of funnel (brand awareness), middle of funnel (engagement), and bottom of funnel (conversion), with relatable examples.

How social media, websites, and low-cost offers serve as top of funnel outreach for small businesses.

The significance of targeted activities like newsletters, discovery calls, and application processes in the middle and bottom of the funnel.

The importance of data-driven decision-making and continuously iterating the funnel based on performance metrics.

Common pitfalls such as overcomplicating your product market fit or misjudging where potential customers drop off.

Real-life case studies, including a dietitian overcoming sales breakdowns by refining her niche 

and focusing on specific outcomes.

The value of community, peer feedback, and ongoing review to improve your marketing effectiveness over time.

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

In this Banter episode, Reilly and Stacie give you their opinion on the power of LinkedIn for small business owners. From building professional networks to leveraging free marketing opportunities, they share actionable tips and insights to maximize your presence on one of the best free resources for small business owners.

Key Topics:

• The evolution of LinkedIn from a resume platform to an all-in-one professional network

• How small businesses can use LinkedIn for free marketing and recruiting

• Best practices for engaging authentically as an entrepreneur on LinkedIn

• The importance of consistency and providing value-driven content

• Amplifying others’ posts to build community and support

• Using LinkedIn’s paid tools for targeted growth

• Tips for beginners: profiling, mimicking successful pages, and engaging authentically

• The role of messaging and direct outreach in maintaining connections

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn | Instagram

Stacie Miller - LinkedIn

In this episode, Reilly and Stacie dive deep into the concept of product market fit. Together you will discuss what it is, why it’s crucial for your small business, and how to achieve it. If you're feeling overwhelmed or unsure whether your product or service truly resonates with your target market, this episode offers practical frameworks and actionable steps to clarify and refine your approach.

You will learn:

• The importance of defining your product and understanding your market separately first

• How to identify your target audience's needs, desires, and pain points

• The risks of focusing too much on your product without testing market demand

• The concept of ongoing iteration in product market fit—why it’s a continuous process

• How to use market engagement signals (likes, DMs, webinar attendance) to gauge alignment between offer and market

• Practical steps for starting to define your your product and market 

• The role of branding and naming clarity in communicating with your target audience

• Lessons learned from personal business experiences related to market testing

• How corporate frameworks like sales funnels apply to small business contexts

Learn more at www.lkr-room.com

Connect with the hosts:

Reilly Beatty - LinkedIn | Instagram

Stacie Miller - LinkedIn

Most women entrepreneurs get stuck chasing massive audiences or trying to do everything at once. By being afraid to cut people out of their business, they end up as a generalist that results in zero dollars and zero clients. The real game changer is mastering product market fit and in this episode, you'll discover how narrowing your focus can explode your success faster than you ever imagined.

Together, we will go dive deep into niching, showing you how small tweaks in defining your ideal customer and refining your offer can lead to massive growth. From unraveling common misconceptions about market size to sharing real stories about a pro soccer player niche that backfired, we reveal the overlooked secrets that could make or break expanding your business. 

You’ll learn concrete questions to ask yourself, how to evaluate whether your service aligns with what your market truly wants, and why your next step might be as simple as putting pen to paper.

Whether you’re launching a new service or refining an existing offer, understanding and applying product market fit is the key to turning social media engagement into cash, avoiding costly missteps, and building a sustainable, scalable business.

Mastering product market fit is the foundation for skyrocketing your success and this episode shows you exactly how to get started.

Learn more at www.lkr-room.com

Welcome to the ultimate business coaching podcast for women entrepreneurs, female founders, and small business owners who are ready to break through the glass ceiling and scale their companies.

If you are tired of the old-school "boys' club" approach to growth, you’re in the right place. Each week, we break down the locker room door to give you actionable business development strategies, proven marketing tactics, high-converting sales funnels, and streamlined operational processes.

Whether you are looking to increase your revenue, master your marketing, or transition from a solo practitioner to a CEO, this podcast delivers the no-nonsense advice and entrepreneurial mindset shifts you need. Tune in every week to learn how to simplify your operations, attract your dream clients, and sustainably grow and scale your small business.

Learn more about Reilly, Stacie and the LKR ROOM community at www.lkr-room.com. Here you will also be able to join our free newsletter "The Game Plan" for more business resources.

In this episode, Registered Dietitian Ariadna Mendez returns to provide updates on her business and social media strategy.

She shares insights on implementing social media strategies that were discussed in Episode 2. In this episode, Reilly and Jenna discuss how Ari can focus more on her ideal client, and the importance of identifying pain points for effective communication.

Time Stamps

03:08 - Social Media Strategy and Implementation

06:14 - Content Creation and Ideal Client Focus

09:12 - Identifying Pain Points for Effective Communication

12:01 - Final Thoughts and Future Plans

Tune in on Thursday's for free coaching consults! ⁠⁠⁠Apply⁠⁠⁠ to be featured and receiving free business coaching ⁠⁠⁠here⁠⁠⁠.

In this episode Reilly Beatty and Jenna Fisher discuss the journey of building a successful sports nutrition business, focusing on the importance of defining an ideal athlete avatar, creating personalized content, and establishing a sustainable social media strategy.

They chat with Hillary Ervin RD, LDN about the importance of niching down for client engagement and content creation.

Hillary is a member of the Sports Business Bootcamp and shares her journey with working on niching to her ideal athlete and building out a social media strategy to grow her business.

Time Stamps

04:42 - Defining the Ideal Athlete Avatar

07:26 - The Importance of Niching Down

10:32 - Authenticity in Social Media Presence

13:12 - Creating a Sustainable Social Media Schedule

16:08 - Strategizing Content Creation

19:17 - Engagement and Posting Strategies

22:15 - Categorizing Content for Better Flow

25:07 - Final Thoughts and Next Steps

30:48 - Mindfulness in Athletic Performance

31:22 - Simplifying Content for Better Engagement

Tune in on Thursday's for free coaching consults! ⁠⁠Apply⁠⁠ to be featured and receiving free business coaching ⁠⁠here⁠⁠.

In this episode of 'From the Sidelines to CEO', hosts Reilly Beatty and Jenna Fisher discuss strategies for beginning outreach to build a successful private practice in sports nutrition with RD2Be Lily Reimer.

In this episode you will learn the importance of outreach, effective communication, and personal branding, emphasizing the need for personalized engagement with potential clients. You will also learn about what to include in an initial outreach email and how to stand out among the crowd.

Time Stamps

05:11 - Outreach Strategy for Building Connections in the Community

06:53 - Crafting the Perfect Outreach Email

11:41 - Personalization and Relatability in Outreach

14:07 - Final Thoughts and Next Steps

14:27 - Refining Outreach Strategies for Success

Tune in on Thursday's for free coaching consults! ⁠Apply⁠ to be featured and receiving free business coaching ⁠here⁠.

Struggling to attract new followers or convert leads into clients?

You might be giving away too much free information!

In this episode, hosts Reilly Beatty MS, RD, CSSD and Jenna Fisher RD, chat with licensed therapist and mental performance coach Emily Perrin.

Emily is currently building out her mindset performance programming for athletes and working on growing her Instagram account. In this episode, Emily receives coaching on a reel that she published to attract more followers.

Time Stamps

03:58 - Social Media Goals and Strategies

05:28 - Coping Skills and Anxiety Management

06:59 - Navigating Growth on Social Media

08:35 - Refining Messaging for Clarity

10:19 - The Importance of Simplicity in Communication1

12:31 - Curiosity as a Marketing Tool

14:46 - Simplifying Content for Better Engagement

Tune in on Thursday's for free coaching consults! Apply to be featured and receiving free business coaching here.