LKR ROOM Talk

In this episode, you will be introduced to the do’s and don’ts when it comes to AI as a small business owner. AI can be a wonderful tool to elevate your business and increase productivity but only when utilized properly. We will chat about how we recommend utilizing AI in your business. 

KEY TAKEAWAYS

• The good and bad when it comes to AI

• Big mistakes we are seeing female founders make when utilizing AI 

• How to begin utilizing AI properly in your business today

ABOUT LKR ROOM & THE PODCAST

Welcome back to the LKR ROOM Talk Podcast! We’re breaking down the door to the "Good Old Boys Club" to bring you the business, marketing, and sales strategies traditional circles keep secret.

Every single week we provide practical, transparent, and actionable business coaching for women entrepreneurs looking to grow and scale their business.

Don't forget to Like and Subscribe so you never miss an episode!

RESOURCES & LINKS:

• Website & Business Resources: https://lkr-room.com

• Join Our Substack, The Game Plan: Get weekly small business & sports RD business tips straight to your inbox.

Connect with Us Online

Reilly Beatty - LinkedIn | Instagram

Stacie Miller - LinkedIn

Are you struggling to convert your interested leads into paying clients? In this episode of the LKR ROOM Talk Podcast, co-hosts Reilly Beatty (small business owner) and Stacie Miller (corporate executive insider) wrap up our 3-part series on the Marketing Funnel by diving deep into the Bottom of Funnel (BOFU).

KEY TAKEAWAYS

Learn how to transition leads from marketing directly into sales opportunities, why you shouldn't say "yes" to every potential client, and how fast follow-up times can make or break your conversions!

• What bottom-of-funnel engagement actually looks like (1-on-1 interactions, discovery calls, and DM conversions).

• Why saying "no" to the wrong clients protects your business and keeps your retention high.

• How following up within hours (or automating touchpoints) dramatically increases your close rate.

• When to utilize data and when to instead use gut feelings to fix leaks in your sales funnel

ABOUT LKR ROOM & THE PODCAST

Welcome back to the LKR ROOM Talk Podcast! We’re breaking down the door to the "Good Old Boys Club" to bring you the business, marketing, and sales strategies traditional circles keep secret.

Every single week we provide practical, transparent, and actionable business coaching for women entrepreneurs looking to grow and scale their business.

Don't forget to Like and Subscribe so you never miss an episode!

Welcome back to the LKR ROOM Talk Podcast with small business owner Reilly Beatty and corporate executive insider Stacie Miller! We’re breaking down the door to the "Good Old Boys Club" to bring you the business, marketing, and sales strategies traditional circles keep secret.

In this episode, we’re finishing up our multi-part series on the Marketing Funnel! We dive deep into the Middle of Funnel (MoFu) and explain how to transition prospects from broad awareness into high-converting, paying, and retained clients.

WHAT YOU WILL LEARN

• Middle of Funnel (MoFu): How to run targeted "one-to-few" strategies (webinars, workshops, and niche opt-ins).

• The "MoFu" Trap: How giving away too much information for free prevents leads from converting into paying clients.

• Speed to Lead: The importance of following up within 24 hours (or automated SLA systems) drastically boosts your conversion rate.

  
  

  BUSINESS RESOURCES

• Website & Business Resources: https://lkr-room.com

• Join Our Substack, The Game Plan: Get weekly small business & sports RD business tips straight to your inbox.

Connect with Us on LinkedIn

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

ABOUT LKR ROOM TALK

Hosted by Reilly Beatty (Sports RD & Small Business Owner) and Stacie Miller (Corporate Executive Insider), LKR ROOM Talk provides practical, transparent, and actionable business coaching for women entrepreneurs looking to grow and scale their business.

Don't forget to Like and Subscribe so you never miss an episode!

In this episode, you will learn about how to build awareness with your top of funnel marketing experience. A strong top of funnel marketing strategy will allow your business to build brand awareness and increase your client load without hard selling.

You will learn how to take this corporate concept and translate it into something you can actually implement as a small business owner.

We will cover all the do's and don'ts of that come up when implementing a marketing funnel in your business.

Key Topics

• Recap of the marketing funnel (Make sure to check out episodes 5 and 6 if you haven't already!)
• Discuss how to implement top of the funnel marketing strategies to increase broad awareness and one-to-many communication
• Learn popular top of marketing funnel ideas
• Discuss how you can collect data that helps ensure your funnel is working correctly

Want to learn more? Connect with us at www.lkr-room.com and join our newsletter on substack The Game Plan

Tired of fake $100K-a-month business "gurus"? In this Banter episode, we break down how female founders can spot red flags, find credible business coaches, and avoid one-size-fits-all advice.

Time Stamps

03:57 - The problem with "copy-paste" business coaches on social media

05:17 - Red flags vs. real credibility: Evaluating background over vanity metrics

09:31 - Practical ways to find legitimate, local, and specialized business resources

11:02 - How to identify your exact operational gaps before spending thousands

12:48 - Kick or Keep: Are we kicking out business coaches or keeping them in the LKR ROOM?

Key Takeaways & Resources

• Verify Credibility First: Look beyond follower counts and self-reported income. Check LinkedIn, educational backgrounds, and track records with other businesses.

• Audit Your Specific Needs: Don't hire a general coach for a vague problem. Figure out your precise bottleneck (marketing, ops, sales) and hire a niche specialist.

• Leverage Free Local Resources: Look into local, government-subsidized small business centers and local business bureaus before dropping huge investments on online courses.

• Connect with the LKR ROOM: Check out our new company page on LinkedIn or shoot us your questions at [email protected]

Let’s connect!

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

In this episode, you will walk through some real life examples on how product market fit and the marketing funnel work together, and why small business owners should not jump straight into marketing before getting the offer right. Real examples include a dietitian, a yoga studio, and a plumber to show how each stage of the funnel can succeed or break down independently.

Key topics

• Product market fit and its relationship to marketing

• Breaking down the different sections of the marketing funnel and sharing why you should care as a small business owner 

• Understand how each funnel stage can work independently, so one broken piece does not mean the whole business is broken

• Learn why many business owners make the mistake of blaming price when their product market fit or marketing funnel is actually to blame

• Be introduced to the topic that data should guide business decisions instead of guesses or panic

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

In this episode, female founders can learn how to refine their approach to finding the right product market fit and effectively leveraging the marketing funnel. If you're feeling overwhelmed about how to connect with your ideal audience and convert leads, this discussion provides practical insights and real-world examples that clarify these crucial concepts.

Key Topics

Learn more about product market fit, emphasizing the matching of your product with the right market space.

Visualizing the market as a physical or digital marketplace and the importance of niching to target your specific audience.

Breaking down the concept of the marketing funnel into three stages: top of funnel (brand awareness), middle of funnel (engagement), and bottom of funnel (conversion), with relatable examples.

How social media, websites, and low-cost offers serve as top of funnel outreach for small businesses.

The significance of targeted activities like newsletters, discovery calls, and application processes in the middle and bottom of the funnel.

The importance of data-driven decision-making and continuously iterating the funnel based on performance metrics.

Common pitfalls such as overcomplicating your product market fit or misjudging where potential customers drop off.

Real-life case studies, including a dietitian overcoming sales breakdowns by refining her niche 

and focusing on specific outcomes.

The value of community, peer feedback, and ongoing review to improve your marketing effectiveness over time.

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn 

Stacie Miller - LinkedIn

In this Banter episode, Reilly and Stacie give you their opinion on the power of LinkedIn for small business owners. From building professional networks to leveraging free marketing opportunities, they share actionable tips and insights to maximize your presence on one of the best free resources for small business owners.

Key Topics:

• The evolution of LinkedIn from a resume platform to an all-in-one professional network

• How small businesses can use LinkedIn for free marketing and recruiting

• Best practices for engaging authentically as an entrepreneur on LinkedIn

• The importance of consistency and providing value-driven content

• Amplifying others’ posts to build community and support

• Using LinkedIn’s paid tools for targeted growth

• Tips for beginners: profiling, mimicking successful pages, and engaging authentically

• The role of messaging and direct outreach in maintaining connections

Free Business Resources

LinkedIn Homepage

LKR ROOM website

Let’s connect!

Reilly Beatty - LinkedIn | Instagram

Stacie Miller - LinkedIn

In this episode, Reilly and Stacie dive deep into the concept of product market fit. Together you will discuss what it is, why it’s crucial for your small business, and how to achieve it. If you're feeling overwhelmed or unsure whether your product or service truly resonates with your target market, this episode offers practical frameworks and actionable steps to clarify and refine your approach.

You will learn:

• The importance of defining your product and understanding your market separately first

• How to identify your target audience's needs, desires, and pain points

• The risks of focusing too much on your product without testing market demand

• The concept of ongoing iteration in product market fit—why it’s a continuous process

• How to use market engagement signals (likes, DMs, webinar attendance) to gauge alignment between offer and market

• Practical steps for starting to define your your product and market 

• The role of branding and naming clarity in communicating with your target audience

• Lessons learned from personal business experiences related to market testing

• How corporate frameworks like sales funnels apply to small business contexts

Learn more at www.lkr-room.com

Connect with the hosts:

Reilly Beatty - LinkedIn | Instagram

Stacie Miller - LinkedIn

Most women entrepreneurs get stuck chasing massive audiences or trying to do everything at once. By being afraid to cut people out of their business, they end up as a generalist that results in zero dollars and zero clients. The real game changer is mastering product market fit and in this episode, you'll discover how narrowing your focus can explode your success faster than you ever imagined.

Together, we will go dive deep into niching, showing you how small tweaks in defining your ideal customer and refining your offer can lead to massive growth. From unraveling common misconceptions about market size to sharing real stories about a pro soccer player niche that backfired, we reveal the overlooked secrets that could make or break expanding your business. 

You’ll learn concrete questions to ask yourself, how to evaluate whether your service aligns with what your market truly wants, and why your next step might be as simple as putting pen to paper.

Whether you’re launching a new service or refining an existing offer, understanding and applying product market fit is the key to turning social media engagement into cash, avoiding costly missteps, and building a sustainable, scalable business.

Mastering product market fit is the foundation for skyrocketing your success and this episode shows you exactly how to get started.

Learn more at www.lkr-room.com