In this episode, David Wintzer discusses the importance of learning from mistakes and shares valuable insights on marketing strategies specifically tailored for construction companies. He emphasizes the significance of niche marketing, targeting specific clients, and building strong relationships with real estate agents and architects to drive business growth. David also highlights the necessity of providing excellent customer service and encourages listeners to step outside their comfort zones to effectively market their businesses.
takeaways
Marketing your construction company can be done without spending money.
Get specific about your construction niche to target the right clients.
Use urgency in advertisements to encourage potential clients to act quickly.
Building relationships with real estate agents and architects is crucial for referrals.
Customer service is key to gaining repeat business and referrals.
Always ask for Google reviews immediately after completing a job.
Offer seasonal specials to entice clients and create urgency.
Your clients can be your best form of marketing if treated well.
Cold calling and networking can lead to valuable business opportunities.
Sales are essential for the survival of your business.