LMScast

In this episode of LMScast Robby McCullough, a co-founder of Beaver Builder, shares the story behind successful the WordPress plugin. It started out as a side project for the creators, but since then it has evolved into a very popular page builder.

You will learn about the importance of having an online community around your product or service. He shares how he found his business partners and how they got to the point they are at today with their business.

Robby thinks the partnerships that you create in business will help guide your success in a major way. He shares his story about how Beaver Builder developed a partnership with GoDaddy. Robby also discusses relationships within the business and how partners can work together to optimize productivity and minimize stress.

Nurturing your online community is very important. Power users in your community are linchpins to its success, so empowering your power users will help your community flourish. It is a great point in your online community when it is able to become largely self-sufficient.

You can find out more about Robby McCullough and website building with Beaver Builder at WPBeaverBuilder.com. You can learn more about LifterLMS at LifterLMS.com.

This LMScast with Shawn Hesketh covers the product creation and constant improvement necessary to provide the best experience to your customers. Shawn is the creator of WP101, which is a blog, course, and WordPress plugin dedicated to teaching people of all experience levels how to use WordPress.

Shawn started WP101 as a video series in 2008. At first he was not making any money from it, and the process of maintaining it was long and tedious. He found that the most valuable approach anyone can have when providing a product or service is constant improvement and the reception of feedback. In order to do this Shawn created a large support community online that he is active in.

This podcast includes details about Shawn’s journey, his success strategy, and tips on how to be successful with your product or service. It also covers the importance of maintaining a healthy work-life relationship and how Shawn does this. This episode talks about the ways that Shawn makes money from his product externally from his own website and blog.

You will learn about building your online community, receiving feedback from that community, constant improvement, and sustaining a healthy relationship between your work life and personal life. You will also receive tips regarding reflecting on and improving your process.

Find out more about Shawn Hesketh at WP101.com, and learn more about Chris Badgett at LifterLMS.com.

This episode of LMScast with Bjork Ostrom is about the importance of consistent, high quality content in online courses and membership sites.

Bjork and his wife Lindsay created the successful membership site Food Blogger Pro. Bjork and Chris discuss the importance of constant improvement and refinement in courses and membership sites. They also talk about creating quality content as well as some tips on how to keep your online community engaged.

You will learn about ways to improve upon your current approach to reaching people online through your course or membership site. You will also learn some great tips for starting out in a marketplace and finding a niche if you are a beginner or if you are looking for a new field to delve into. Bjork shares some phenomenal tips that he and his wife use in their business right now.

Find out more at LifterLMS.com and FoodBloggerPro.com

This is an information-packed episode of LMScast featuring Tin Can API, eLearning authoring tools, LRS, H5P, and more with Dennis Hall of Learning Templates.

Dennis created the LifterLMS xAPI as an add-on for your WordPress site that gives you more functionality and allows you to create your courses and reports with no programming skills required. He begins by explaining what an API is and what it’s for - a tool that connects things together – and tells how xAPI and LifterLMS integrate to access eLearning services.

You’ll learn about the Learning Management System (LMS) and Learning Record Store (LRS), and how xAPI maintains privacy for student information. They cover competencies and activities based on learning objectives, and how LifterLMS xAPI works with H5P to create rich, interactive courses, lessons, and quizzes. Using Tin Can API, eLearning authoring tools, LRS, H5P, and more with Dennis Hall's LifterLMS xAPI, he solves common problems, and gives you access to new integrations and features. Find out more at LifterLMS.com.

This episode of LMScast is about living the education entrepreneur dream lifestyle without compromising values with Danny Iny, eLearning entrepreneur from the Course Builder's Laboratory, founder of Mirasee, and author of the book Teach and Grow Rich.

Danny’s philosophy is based on deciding what you want to do, knowing your values, and letting them drive you. Your values should be an exciting part of your work that lets you reflect your best self. Making small iterative changes with lots of little wins along the way will ultimately make everything better.

Students are discovering they can learn directly from experts without going to a university, but they still need the human touch for real transformation. We’ll discuss ways to achieve that one-on-one experience through providing support that’s still cost effective.

The point of becoming an online education entrepreneur is to build a business based on meaningful work that lets you make a beneficial impact in the world through online education. Becoming an educational entrepreneur does take time and a lot of work, but the end result will be an exciting, fulfilling lifestyle doing work you care about.

Learn more about living the education entrepreneur dream lifestyle without compromising values in Danny Iny’s book Teach and Grow Rich, at Mirasee.com and at CourseBuildersLaboratory.com.

This LMScast features an interview about engaged Facebook groups, Divi, and LifterLMS with Eileen Lonergan. Eileen runs the Divi Theme Users Facebook Group and is a co-owner of the Elegant Marketplace website. Divi is their showcase WordPress theme that integrates with the LifterLMS course development platform.

Eileen was working with Google AdWords and WordPress themes when she discovered Divi. She liked it enough to learn it in-depth and blog about it. Seeking community, she started the Divi Facebook Group, which has grown to over 19,000 users in just 3 years.

This podcast covers aspects of building and running groups, like using the existing tools in Facebook or a WordPress add-on like BuddyPress to build a community for your online course, aspects of being a moderator, setting boundaries for your time and accessibility, and working with other group administrators.

You’ll learn about building and running online groups, finding your ideal students, integrating LifterLMS and Divi with WordPress, and building for your niche. Plus you’ll get great tips for course creators just starting out.

Find out more about engaged Facebook groups, Divi, and LifterLMS with Eileen Lonergan at ElegantMarketplace.com and at LifterLMS.com.

There are several ways people can access your online courses or memberships. This LMScast describes 4 access models for courses and memberships, and you’ll learn how to choose the right ones for your applications.

The first access model is lifetime access. It’s best for evergreen reference content that doesn’t change and doesn’t require direct interaction. It can help you make the sale, but it’s not scalable. If your content requires updates and support then consider sustainability before offering lifetime access.

The second access model is limited time access expiration. It’s a temporary contract that lasts for a set period of time and then ends. The user is deleted from the course, but their account remains available if they want to take another course from you.

Third is the specific access window with a start and end date for everyone taking the course. It’s a great way to train a group within a set time limit. And the fourth access model is the specific launch, or ability to buy window, in which you set a limited time to buy. This works well for launching a new course. You can also combine the specific access window with the specific launch window, and even layer your access models with payment models.

These 4 access models for courses and memberships are built into LifterLMS so you can create and sell your online courses using just one solution. For more details on access models visit the LifterLMS blog at blog.lifterLMS.com

In today’s LMScast you’ll learn to connect your learning platform to your CRM with Jack Arturo's WP Fusion, and you’ll get a look at the benefits of doing business as a micro, multinational, digital nomad.

Jack Arturo created WP Fusion to interconnect WordPress to CRMs, LMSs, and other marketing automation tools. It allows LifterLMS to share contact information and tags with your CRM for your courses, services, and other products. And it’s an open source solution that you own with the option of paid support and updates.

WP Fusion applies tags that trigger actions in your CRM, LMS, shopping cart, and automated services. It bridges WordPress plugins and facilitates reporting. Jack wants to see more system standardization, and being a digital nomad is key. He’s a functional member of an organic, non-hierarchical network of mobilized people working on integrating tools and resources together. They’re changing the way the world does business, and you can be part of it if you’re willing to evolve.

Connect your learning platform to your CRM with Jack Arturo's WP Fusion starting with the LifterLMS course development platform. You can try a demo at demo.lifterlms.com

This LMScast covers SEO basics for online course creators with Scott Magdalein of TrainedUp. There’s enough knowledge in this episode to get you started using SEO for your own website right now.

Scott started using SEO when he created the TrainedUp tool for ministries, now a growing online course platform. Here he and LMScast host Chris Badgett share their collective experience with creating search engine optimized content and ranking on Google.

Unethical black and grey hat SEO practices can get your site banned, blacklisted, and removed from the internet. Create good content and build a trustworthy white hat reputation by being relevant and authoritative, and use original content like SEO-rich blog posts. Blogs offer searchable pages that generate traffic and linkbacks, and they can attract interest by highlighting content from your courses. Images and media, anchor text, and the blog title itself all pull in viewers with SEO-based text and titling.

We’ll also discuss tools like Yoast, Moz, and Majestic, as well as pitfalls like linkbacks to spam sites, invasive pop-ups, dead-end pages, and duplicate content.

Get started now with these SEO basics for online course creators with Scott Magdalein. And learn how the LifterLMS course development platform can help you design your online course platform with SEO built right in from the start. Try a demo at demo.lifterlms.com

This LMScast explores elite learning environments and the Outlier 360 Project with Peter Fallenius on outliers and how understanding them can make you more successful.

Peter defines outliers as people who perform at genius level. His Outlier 360 Project examines motivation, meaning, survival, and success towards creating outlier style business and learning environments that promote leadership, learning, and team building. Outliers make their lives more meaningful through autonomy, competence, relatedness, and by doing things with simplicity, excellence, and elegance.

This podcast will show you how outliers think, act, and learn differently from other people. You’ll learn how outliers learn from failure and gain knowledge through ROI (Return on Ignorance), and why a consumer mentality and focus on gaining wealth prevents you from being successful.

Discover the essence of elite learning environments and the Outlier 360 Project with Peter Fallenius. And learn how the LifterLMS course development platform can help you design an effective learning environment based on Outlier 360 principles. Try a demo at demo.lifterlms.com