<p>On this Lobcast Podcast episode, we're discussing marketing trends in direct mail and sharing findings from the Lob 2022 State of Direct Mail report.</p><p>Key highlights include:</p><ul><li>67% of marketers agree that direct mail delivered the highest ROI of any channel they use</li><li>Pairing direct mail with email marketing can drive a 27% response rate</li><li>Top metrics used to measure the effectiveness of direct mail marketing include response rate, revenue generated per mailpiece, and ROI</li></ul>

On this Lobcast Podcast episode, we're discussing marketing trends in direct mail and sharing findings from the Lob 2022 State of Direct Mail report. Key highlights include:67% of marketers agree that direct mail delivered the highest ROI of any channel they usePairing direct mail with email marketing can drive a 27% response rateTop metrics used to measure the effectiveness of direct mail marketing include response rate, revenue generated per mailpiece, and ROI

Lobcast Podcast: State of Direct Mail & Dark and Stormy

Welcome to the Lobcast Podcast: Mixers and Marketing. Join us for a drink as we talk about different marketing topics.

Share Lobcast Podcast

Sign up to save your podcasts

Lobcast Podcast

FAQs about Lobcast Podcast:

How many episodes does Lobcast Podcast have?

Lobcast Podcast episodes:

FAQs about Lobcast Podcast:

How many episodes does Lobcast Podcast have?