On this episode of the Lobcast Podcast, we’re springing into action and talking about spring marketing strategies. From freshening up marketing campaigns to planting new campaigns in your plans, we’re sharing best practices and things marketers should be thinking about in the spring.

Key highlights include:

• Freshen up campaigns at least once a year to ensure content hasn’t gone stale or outdated. Figure out ways to reduce, reuse, and recycle campaign assets
• Leverage preference centers to make sure holiday messaging isn’t triggering to customers or prospects
• Direct mail is seasonless in that it can and should be used all year long as part of an omnichannel or multichannel strategy. 72% of marketers use direct mail with email marketing, and 46% pair it with paid social
• Marketers should follow the idea of ABT or Always Be Testing. A/B Testing isn’t a season-based strategy, but a year-round one

On this episode of the Lobcast Podcast, we’re discussing how those in marketing operations can spring clean marketing workflows, whether it’s forms or programs, while sipping on some whiskey sours.

Key highlights include:

• Not all touchpoints (or MQLs!) are the same, but you can always look at the performance of a given program from the perspective of intent-vs-reality
• Warning signs that a marketing program needs attention, such as changes in email deliverability, conversion rate changes over time, or unexpected or zero results
• What campaigns need regular maintenance and what operations needs deep cleans, as well as what marketing reports to pull
• MOPS teams should be leading the charge to simplify, standardize, and turn forms into global resources

On this episode of the Lobcast Podcast we’re talking about the power of intelligent mail and how it fits in your marketing strategy.

Key highlights include:

• Intelligent mail, on the other hand, is connected, personalized, and scalable. It targets consumers and helps brands expand awareness, boost response rates, and increase ROI.
• Consumers also want mail. In fact 44% of 18-34 year olds told us that direct mail is a great way for them to get to know companies they aren’t familiar with.
• Intelligent mail is integrated with other channels. Our 2023 State of Direct Mail said that in an omnichannel marketing strategy, 72% of marketers pair it with email and 46% pair it with paid social.
• Intelligent mail is sustainable and all mail sent through Lob is carbon neutral.

On this Lobcast Podcast episode, we’re talking about direct mail marketing trends for 2023 and sharing findings from our 2023 State of Direct Mail report.

Some key highlights include:

• 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rate than all other channels used

• When it comes to tracking marketing results via direct mail, the use of personalized URLs decreased from 48% in 2022
• The report showed that 58% of marketers have more marketing budget allocated to direct mail compared to 2022
• Our 2023 State of Direct Mail report shows that in an omnichannel marketing strategy, 72% of marketers said they pair direct mail with email, 46% pair it with paid social, 45% pair it with SMS/MMS, 25% pair direct mail with a podcast, and 21% pair it with organic social

On this Lobcast Podcast episode, we’re talking about how marketers can slide into a new DM - Direct Mail.

Some key highlights include:

• A recent study of 600 marketers proved that when adding direct mail to an omnichannel comms plan, marketing campaigns experienced a lift of 63%
• Finding the right fit for direct mail in your marketing funnel, whether it’s top-of-funnel, middle-of-funnel, or bottom-of-funnel
• How to get buy-in from your CMO or executive leadership team to add direct mail to your marketing toolkit
• Why you should pair direct mail with email, as it’s proven that when pairing these marketing channels together, the response rate can increase by as much as 27%

On this episode of the Lobcast Podcast, we’re talking about timeless marketing tactics while sipping on some tequila sunrises.

Some key highlights include:

• Word-of-mouth marketing: How marketers can use today’s word-of-mouth marketing, such as testimonials, in campaigns
• Public relations: Learn when to invest in PR or place sponsored content
• SMS marketing: Build trust with prospects and customers with SMS marketing or push notifications
• Direct mail marketing: Learn where direct mail fits in the marketing funnel

On this Lobcast Podcast episode, we're discussing marketing resolutions and marketing trends for 2023.

Some key highlights include:

• Top 2023 marketing trends: short-form video, human-focused content, influencer marketing, a focus on UX or the customer experience, agile marketing, social responsibility and reputation, and podcasts
• A finding by Adobe that the average user now watches 19 hours of video content every week
• 95% of consumers are more loyal to brands that are transparent and genuine, and 75% would pay more to support genuine brands
• According to Asana, 93% of marketing professionals use influencer marketing to: increase brand awareness, build trust, reach their target audience, drive conversions, and connect to a wider market

On this Lobcast Podcast episode, we're about marketing budgets, specifically budgets and money-saving tips for direct mail marketing.

Some key highlights include:

• Marketers allocate between 10-50% of their marketing budget to direct mail
• The 3 Ps of direct mail budgeting: Printing, postage, and production
• How address verification saves money upfront and on the back end by reducing Return To Sender rates
• The biggest money-saving tip for direct mail marketing: Automate it!

On this Lobcast Podcast episode, we're discussing marketing mail, both electronic and direct. We'll talk about both marketing tactics and when campaigns should utilize them and when marketers should combine their powers to drive marketing ROI.

Key highlights include:

• 72% of marketers are using direct mail and email in tandem in their customer journeys
• 44% of consumers aged 18-34 surveyed in the State of Direct Mail Consumer Insights report agree that direct mail is an important way for brands to build relationships with them
• How one brand used email with lower-value customers and direct mail with high-value customers to drive higher campaign ROI
• Tips and tricks for using A/B test results to inform other marketing mail campaign elements

On this Lobcast Podcast episode, we're discussing some findings from the 2022 State of Direct Mail Consumer Insights report and how marketers can leverage these insights to improve their direct mail marketing strategy - or add it to their future campaigns.

Some key highlights include:

• The finding that 44% of consumers prefer direct mail as a communication channel for brands they do not know
• 62% of consumers reported taking action on a piece of direct mail
• 51% of consumers sometimes or often share direct mail with friends and family
• Intelligent direct mail is targeted, personalized, trackable, and has a high ROI