In Seoul, he worked as a photographer capturing portrait with a 150-year-old camera. During a brief stay in Jeju, he fell in love with the island. Following his heart, he cleaned up his life in Seoul and even changed his profession. The brand 'ODUJEJ', embodying Jeju through his perspective, started with his initial interest in 'meodeul (Jeju language for a pile of stones)'. Subsequently, he expressed Jeju's uniqueness through objects like 'dongjaseok (a type of stone statue)' and 'heobeok (a traditional jar)', creating products in his own unique way. Continuously producing products embodying the essence of Jeju, his dream is to eventually create a 'small Jeju museum' through ODUJEJ.