Local Business Hacks

Local Business Hacks

By ReferrizerBusinessEntrepreneurship
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Local Business Hacks episodes

  • Game-Changing Advice For Business Owners with the Co-Founder of Starting Strength Gyms, Ray Gillenwater

    Are you a business owner looking for advice on how to be a better leader? Are you an owner that wishes your business was more successful and impacted more people? Then this week’s podcast episode is for you. Tune in as Ray Gillenwater, the Co-Founder of Starting Strength Gyms shares powerful tips for business owners that he’s learned over the years. 

    Ray Gillenwater is the Co-Founder of Starting Strength Gyms, a bootstrapped strength training franchisor with 18 locations and 20 pending construction. Ray's been an entrepreneur for the last 11 years and prior to that, he was managing overseas markets for BlackBerry as part of an eight year stint in corporate-land. 

    Be sure to take notes as Ray shares 

    • Why your job as a leader is to attract great people around your cause and rally your troops

    • Why the wrong hire can be more expensive than hiring slowly to find the right fit

    • How having a strong work ethic and realizing there are no shortcuts will help your business be more successful

    • Why it’s important to be able to perform analysis and think for yourself

    • Why you should never undermine the leaders in your business and why you should give them ownership and authority

      • Get motivated to take your business to the next level with Ray’s unforgettable advice  - let’s get hacking!

      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

      43 min
    • Powerful Mindset Tips For Business Owners with the CEO & Founder of FlexWerk Fitness, Steve Pirt

      Would you like to be more successful in business and in life? Do you want to be a better leader in your business? Does your mindset need a tune-up? Then this week’s podcast episode is for you. Steve Pirt, the CEO & Founder of FlexWerk Fitness shares powerful mindset tips that can take your business or career to the next level. 

      Steve Pirt is a dynamic business professional with a proven record of execution excellence across multiple industries and organizations. Areas of specific strength are operations, project management, B2C / B2B / Enterprise sales, leadership recruitment and development, multi-unit management, innovation (brand, product and process), and enhancing experiences of customers utilizing the convergence of technology innovation and operational processes.

      Steve seeks to network with other professionals who share his passion of innovation, professional growth, fitness, leadership development, and with qualified development groups interested in franchising both domestically and internationally.

      He has launched FlexWerk, relentlessly focused on exponentially enhancing the capabilities of fitness professionals; empowering them to step into entrepreneurship with 10x productivity and efficiency.

      Be sure to take notes as Steve shares:

      • Why the word “deserve” is a dangerous word

      • How you can still create value even in circumstances that are not optimal

      • How taking 30 seconds to say hello and chat with your team members can make a difference in their day and as a result, lead to more success in your business

      • Why as a leader in your business you should always show through action

      • Why you must remember that in every problem there is an equal or greater opportunity

        • Get motivated to grow your business with Steve’s unforgettable tips  - let’s get hacking!

        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

        31 min
      • How To Build A Rewarding & Fulfilling Career In The Fitness Industry with the CEO & President of MUV Brands, Joel Tallman

        Are you looking for a new career? Do you want to do something rewarding that positively impacts people's lives? Do you want to come home at the end of the day feeling fulfilled? Then this week’s podcast episode is for you. Joel Tallman, the CEO & President of MUV Brands, shares why a career in the fitness industry can meet all these goals and help you make a difference.

        Joel W. Tallman is the CEO/President of MUV Brands, a leading-edge multi-concept fitness products franchisor and operator. As founder of MUV Brands, Tallman drives strategic planning, global development, and key growth initiatives under the flagship MUV Fitness and MUV Training brands. A 38-year fitness industry veteran, Tallman previously served as Senior Vice President of Franchising & Business Development for Gold’s Gym International, where he led franchising, licensing, vendor relations, franchise education and business development.

        Joel is a lifelong resident of Edmonds, WA where he has 5 adult children and 6 grandchildren. He serves on boards for numerous other organizations for-profit and non-profit including Cougs First (WSU), Warner Pacific University (Board of Trustees and Executive Committee), ABC Fitness Solutions, Washington Fitness Alliance, Alaska Airlines, and others. He also leads the music programming for Edmonds Church of God in Edmonds, WA.

        Be sure to take notes as Joel shares:

        • How rewarding a career in the fitness industry can be, how you can help people change their lives

        • Why creating a community in your gym can keep members coming back

        • Why it’s important to remember that relationships are what drives retention, revenue, and results

        • An inspiring story about two of his members and how fitness positively impacted them

        • Why being a One Minute Manager can help your business be more successful

        • Why it’s important to catch people doing things right

          • Get motivated to find the career of your dreams with Joel’s wisdom and advice - let’s get hacking!

          Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

          26 min
        • Motivational Tips For Business & Life with the CMO & Founding Member of NVISIONU, Alicia Aming

          Are you looking for motivational tips to help you be more successful in life or in your business? Do you need a dose of inspiration to help supercharge your day? Then this week’s podcast episode is for you. Tune in to hear Alicia Aming, CMO & Founding Member of NVISIONU, share powerful motivational tips she’s learned over the years that have helped her succeed in business and in life.

          Alicia is a Founding Member of NVISIONU, The Health & Wealth Company. She promotes Wellness Supplements and Sublingual Spray Technology. Available Online nvisionu.com/amings 

          She’s immersed in the Health & Wellness Industry, and acutely focused on Web 3 Adoption, 

          Digital Education, Mentorship, and helping people esp. females become entrepreneurs, 

          She’s an Alpha in the Web 3 Space and can be found frequently on Twitter Spaces speaking on topics including AI, Metaverse, Chat GPT, NFTs, Cryptocurrency, and Blockchain Technology. She also does Public Speaking engagements and podcasts.

          Be sure to take notes as Alicia shares why:

          • Consistent education is critical to your growth as an individual and in the business world

          • It’s important to remember that success is a mindset

          • It’s good to have a phrase or goal and put it everywhere (in your wallet, on your mirror, on a wall) to stay focused on it

          • A clear mindset is the best way to start something new

          • It’s important to surround yourself with people who are promoting and elevating you and adding value

            • Be prepared to be motivated with Alicia’s unforgettable tips  - let’s get hacking!

            Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

            24 min
          • What To Look For When Buying A Franchise with Franchise Owner of Elements Massage Pinecrest, Hector Morales

            Are you considering buying a franchise? Do you have a lot of questions about becoming a franchise owner? Then this week’s podcast episode is for you. Hector Morales, Franchise Owner of Elements Massage Pinecrest shares insight and advice that he’s learned over the years that can make buying a franchise easier and increase the chance for success.

            With over 25 years of management experience in the retail market, Hector Morales has honed his skills in developing teams that deliver exceptional customer service while driving sales, profitability, and operational excellence. Throughout his career, he has worked for some of the largest retail companies in the industry and leveraged that experience to develop his skills and has become more successful at each new opportunity. With a proven track record of making significant contributions to each organization he has worked for, he decided to take the leap and purchase franchise locations to start his own successful companies. This decision has allowed him to apply his wealth of experience and knowledge to drive success for his own businesses.

            Be sure to take notes as Hector shares the following tips when buying a franchise:

            • You must always remember that the product is key, it is what can make you successful

            • You should mystery shop the unit you are buying first (if it’s already established)

            • You don’t always need to change everything and instead should strive to maintain the areas where the unit is already succeeding

            • You also need to spend time experiencing the competition to see what they do differently and decide whether the product is right for you

            • You need to love the product yourself and have a passion for it, if you don’t you aren’t going to be able to sell it to customers or motivate employees

            • Why it’s ok to be afraid to fail but don’t let it take hold and prevent you from moving forward

              • Be prepared to learn a lot with Hector’s unforgettable franchise buying tips  - let’s get hacking!
              Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

              21 min
            • Powerful Public Relations Tips from the CEO & Managing Partner of Axia Public Relations, Jason Mudd

              Are you a business owner looking for ways to give your business an edge over the competition? Have you been looking for ways to grow your business, to attract more customers, and to generate more revenue? Then this week’s podcast episode is for you. Jason Mudd, CEO and Managing Partner of Axia Public Relations, shares insights about how public relations can help your business be more successful.

              The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America’s Best PR Agencies. Jason is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur.

              Be sure to take notes as Jason shares:

              • Why public relations is the best way to build a strong brand and a great reputation

              • That most people don’t know what PR is and when they try to do PR, they do it wrong

              • Why having a sales approach or sales mentality in your public relations is not effective

              • Why it’s important to understand who your client is, what they do, and what they need in order to create successful PR campaigns

              • Why local PR can lead to more business growth and success than national PR

              • Why it’s important in your public relations to make it about your audience and not you or your business

                • Get motivated to get your business on the path to success with Jason’s wisdom and advice - let’s get hacking!

                Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                30 min
              • How To Be An Acquisition Entrepreneur with the Co-Founder & CEO of Youth Athletes United, Adam Geisler

                Is it your dream to be an entrepreneur but you just aren’t able to make the financial leap? Would you love to run your own business, be your own boss and be successful while doing it? Then this week’s podcast episode is for you. Be sure to tune in as Adam Geisler, the Co-Founder & CEO of Youth Athletes Unlimited shares why becoming an acquisition entrepreneur may be the perfect fit for you.

                Adam Geisler is an accomplished entrepreneurial senior business executive with an extensive track record of driving sustainable performance improvements through building strategic sales, merchandising and product strategies leading to a strong track record of compounded annual growth in small to mid-sized companies. Adam managed and grew a global $500 million wholesale and licensed business in the sporting goods, apparel and footwear industries and is currently with one of the fastest-growing sports performance accessories start-ups in the market. He has established success through innovation and challenging the traditional norms of retail and business.

                Be sure to take notes as Adam shares:

                • What an acquisition entrepreneur is and why it’s different from being a typical entrepreneur

                • Why your superpower to make great things greater can lead to success and help change the world

                • How utilizing broker networks can result in exponential growth

                • Why networking and being a human LinkedIn can take your career, business, and life to new heights

                • Why as a franchisor, it’s important to be in the operating business and to do something yourself before asking your franchisees to do it

                • Why the best answers shouldn’t only come from the top they should come from who ever has the best answer whether it’s someone at the front desk, the janitor, a manager, the CMO etc.

                  • Be prepared to learn as Adam shares how you can become a successful entrepreneur without following the traditional path - let’s get hacking!


                  Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                  27 min
                • Hiring & Employee Retention Hacks with the Founder of inspiraHike, Adam Passarelli

                  Are you a business owner who is struggling with hiring and employee retention? Do you find yourself in the constant cycle of running ads, interviewing, and training over and over again? Then this week’s podcast episode is for you. Adam Passarelli, the Founder of inspiraHike shares tips and tricks for hiring and retention that will change your business forever.

                  Adam Passarelli is the founder of the new Denver-based wellness concept, inspiraHike. The company is improving the mental and physical health of communities by creating world-class, relaxing, and mindful outdoor experiences. Through the use of music, live guided inspiration, community, movement, and nature, inspiraHike is able to provide a mindful hiking experience that gives guests a break from everyday life. Prior to founding inspiraHike, Adam spent seven years at WellBiz Brands, one of the country's largest health, wellness, and beauty franchisors, most recently as their President and Chief Operating Officer. He also spent five years helping to grow the fast-casual chain, Smashburger. Adam resides in Colorado today with his wife and two kids but is a proud midwesterner growing up in Indiana.

                  Be sure to take notes as Adam shares:

                  • Why when you own multiple locations it’s important to be able to name at least 15-20 people that work across those locations and to know their kids' names as well

                  • How to get out of the cycle of posting job ads, interviewing, and training over and over again

                  • How simple human connections can help with employee retention

                  • How DISC profiles can help you hire the right people and help everyone work well together

                  • Why it’s important when hiring to have multiple people interview candidates to make sure there are no red flags for anyone

                  • How being upfront and transparent during the interview process can build and mold strong teams

                    • Get motivated to improve your hiring process with Adam’s unforgettable tips  - let’s get hacking!

                    Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                    23 min
                  • How To Grow Your Fitness Studio with the Founder & CEO of Electric Collective Fitness, Lilly Scott

                    Are you a fitness studio owner looking for tips and tricks to build your business? Are you a fitness instructor wondering how to get more students into your classes, more referrals, and how to get a large online presence? Then this week’s podcast episode is for you. Lilly Scott, Founder & CEO of Electric Collective Fitness, shares her hacks for growing your fitness studio and classes and strengthening your connection with your students.

                    Lilly Scott is a success story of someone who followed her dreams and left an old life behind. The once lawyer lobbyist is now the owner of the fitness brand Electric Collective and the fiercely honest personality for social media accounts @LillyScott on Instagram and @thelillyscott on Tiktok. Lilly's unique approach to fitness is not physical-results-driven. In fact, it's the exact opposite. She believes that if she can reprogram her group fitness athletes to show up to a workout for the way it makes them feel, they will show up more often and develop better-coping skills. The physical changes will follow from consistency, but the focus is always on how you feel instead of how you look. 

                    Be sure to take notes as Lilly pulls back the curtain and shares:

                    • Why if you are not continuing to educate yourself on new formats, different parts of the body, and latest trends, you’re not only letting your craft go to waste but you might not be showing up the best you can for your students

                    • A simple and fun way to find successful business owners to model your own business off of

                    • How essential community is to your success and your students’ happiness

                    • Why if you don’t treat people like people your business fails

                    • Why it’s important to make sure every single student feels like they are important and why you should always put them first

                    • Why students don’t show up to group fitness classes just to show up, they show up because they feel connected

                    • How to easily increase your number of student referrals

                    • Why you should never feel you need to show up to your fitness class and be perfect, that actually the less perfect you are and the more authentic you are, the more your students will feel connected with you

                      • Be prepared to get motivated to take your fitness studio to new levels with Lilly’s tips and advice- let’s get hacking!

                      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                      22 min
                    • Why You Should Stop Hesitating with Founder & CEO of Built Brands, Nick Greer

                      Is there something in your life that you have been dreaming about doing but you’ve been afraid to take the leap? Have you always wanted to be an entrepreneur but are afraid of the risks involved? Then this week’s podcast episode is for you. Tune in as Nick Greer, Founder & CEO of Built Brands shares his motivational tips for anyone looking to make the leap into something that could pay off wonderfully but is outside their comfort zone.

                      The Greer family is changing the world and one of the ways they are doing it is through Nick’s latest adventure with their business BUILT. BUILT has created the most amazing tasting protein bars on the planet that also have the best nutritional profile. BUILT is changing the options for

                      people to stay healthy and eat good. 100% chocolate with zero guilt. What more could

                      you want? You’ve got to try one!

                      Be sure to take notes as Nick shares:

                      • Why it’s important to stop looking for answers and just jump in and do whatever it is you are dreaming about

                      • How students in his entrepreneur class at BYU traded up from a paper clip to tv’s and even Super Bowl tickets

                      • Why it’s important when you see something working you focus on it and do everything you can to push it as far as it will go

                      • How going back to the basics and finding simple little wins to develop further can create success in your business

                      • Why you’ve got to surround yourself with people who morally, physically, emotionally, and spiritually make you better

                        • Nick’s motivational advice will provide inspiration to help you reach your goals and dreams. Let’s get hacking!

                        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business. 

                        24 min

                      About Local Business Hacks

                      From the publisher's feed

                      Welcome to Local Business Hacks! Get ready for tips and tricks to transform your business from average to exceptional! Join Carl Case, Global Director of Business Development at Referrizer, as he interviews top-notch health, wellness, and beauty leaders.