Local Business Hacks

By ReferrizerBusiness Entrepreneurship

Local Business Hacks episodes

April 10, 2023Why Data & Psychographics Can Be A Game Changer For Your Business with the Chief Concept Officer of MADabolic, Brandon Cullen
Are you looking for a way to grow your business and improve the quality of leads you are getting? Would you like to have more customers that convert and also generate more revenue? Then this week’s podcast episode is for you. Tune in to hear as Brandon Cullen, Chief Concept Officer for MADabolic, shares his tips and tricks about how diving into your data and focusing on archetypes and avatars can be a game changer for your business.
In search of life’s [im]perfect soundtrack, Brandon brings an edgy approach to entrepreneurship through the valuable experience he’s earned as a professional athlete turned business owner. Brandon hosts the entrepreneurial-inspired podcast, Playing Guilty, and is the Co-Founder and Chief Concept Officer of MADabolic - the industry’s premiere strength-driven interval training franchise.
Be sure to take notes as Brandon shares why:
You should have different customer archetypes for the different markets you serve

Why you should have avatars not only for your customers but also for your employees

It’s important to define your customer avatar down to the type of shoes they like and music they listen to

Data and psychographics can be a game changer for your business

Zeroing in on your core customer and blocking out all the noise will help grow your business

If you run any type of marketing campaign you want 51% of people to like it and 49% of people to hate it
Get motivated to grow your business and generate more revenue with Brandon’s tips - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
27 min
April 06, 2023How To Build A Successful Pilates Business with the National Director of Studio Performance for BODYBAR Pilates, Jackie Futrell
Are you a pilates studio owner looking for ways to grow your business and make it more successful? Do you wish you could improve the number of clients coming in your door and your client retention? Then this week’s podcast episode is for you. Jackie Futrell the National Director of Studio Performance for BODYBAR Pilates shares her tips and tricks for pilates studio owners and this is one episode you don’t want to miss!
Jackie Futrell is an experienced professional in the fitness industry with a B.A. in Psychology from James Madison University and a MS.Ed from Johns Hopkins University. After working at some of the most nationally recognized fitness brands, Jackie has taken her unique experience to BODYBAR Pilates as the Director of Studio Performance. Throughout her career, Jackie has been crucial in developing and implementing scalable processes across multiple locations. Jackie has joined the BODYBAR Pilates team to help scale this emerging brand nationwide and ensure the success of each franchise location. From her experience, Jackie is able to help support franchisees by educating them on industry best practices, helping them optimize processes, and ultimately driving additional revenue for their locations. BODYBAR Pilates is a high-intensity, low-impact workout that combines core, cardio, muscular strength, muscular endurance, balance, and flexibility training all in ONE workout. BODYBAR currently has 16 locations open and many more in development nationwide. Learn more about www.bodybarpilates.com
Be sure to take notes as Jackie shares:
Why it’s important to invest in a quality business tool and to actually use it

How important it is no to just settle for any out-of-the-box business tool, you need to find one that fits your business

Why you shouldn’t depend on only your gut when making business decisions

Why you need to make time to dive into your data when making operational decisions

Why you should be ready to move to membership sales and away from class packs and single classes

Why it’s important to have a good solid customer referral program in place

Why if you have 14 machines in your studio and it’s a membership based model you should know the name of the new person who just came in
Get motivated to get your pilates studio on the path to success with Jackie's wisdom and advice - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
17 min
April 03, 2023How To Build A Successful Business In The Food Industry With Founder & CEO of Rush Bowls, Andrew Pudalov
Are you a business owner in the food industry who wishes you were bringing in more customers and had more sales? Are you looking for easy ways to generate more revenue and to build a strong culture? Then this week’s podcast episode is for you. Tune in as Andrew Pudalov, the Founder and CEO of Rush Bowls, shares his secrets for success in the food industry.
After fifteen years climbing the competitive ranks of New York City’s financial sector, Andrew Pudalov resigned as Global Head of Fixed Income Derivative Trading at National Australia Bank to pursue a new passion and lifestyle. While he had mastered institutional derivative trading, his ambitions shifted toward a vastly different and more meaningful profession. In 2004, Andrew, his wife, and their two young children relocated to the beautiful backdrop of Boulder, Colorado to fulfill a vision - establish a place where people could eat healthy, be nourished, and truly enjoy the unadulterated elements of the earth. He founded Boulder’s University Hill district’s first all-natural bowl/smoothie bar in the fall of 2004, a refreshing and welcoming alternative to typical college-style fare.
After mounting success, they launched a line of frozen grab-n-go bowls to meet the rising demand for their products. Today, he operates Rush Bowls retail, wholesale, and franchise, with over 100 stores in various stages of development throughout the country. As Rush Bowls continues to receive both regional and national acclaim, they maintain their commitment to offering pure, delicious nutrition and continually enhancing the concept. In addition, when time permits, Andrew revisits his roots by teaching Derivatives at the University of Colorado, just for old time’s sake.
Be sure to take notes as Andrew shares how business owners in the food industry should:
Set the company ideology first and make sure everyone is focused on working on a team

Realize the importance of research and how it can help you evaluate risks and rewards

Understand why it’s important to listen to the customer and that the data doesn’t lie

Help the people in your company grow and rotate them into different challenges

Realize the impact that takeout and delivery can have on your business especially when the average order is 20% higher than in person

Find software that will help streamline the takeout and delivery process and how it will lead to more sales

Be tech-savvy and accessible
Get motivated to take your business in the food industry to the next level with Andrew’s unforgettable tips - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
20 min
March 30, 2023How To Supercharge Your Hiring & Employee Retention Process With Becca Brennan of RockBox
Are you looking for tips to take your hiring to another level? Do you wish you could streamline your interview process? Could your employee retention rate be better? If so then this week’s podcast episode is for you. Tune is as Becca Brennan, Director of Strategic Initiatives at RockBox shares hiring secrets and tips for improving your employee retention.
Becca Brennan is the Director of Strategic Initiatives for RockBox Fitness. After joining the team in 2019, Becca wore many hats which gave her the opportunity to explore franchise sales, operational support, and ultimately marketing before transitioning into her most recent role. As the Director of Strategic Initiatives, Becca connects with franchise owners and their teams to help them elevate their businesses through additional revenue streams and purposeful partnerships.
Be sure to take notes as Becca shares:
The one question you should ask to find out your interviewees' goals and whether they would be a fit

How important it is to make sure employees are feeling comfortable in what they are doing, feeling challenged, and also helping you grow your business

Why you should always be on the pulse of what your team is looking for and how your employees want to grow

Why you should always connect with your employees on a consistent basis

How having a solid intern program where you are helping them grow and they are contributing can lead to a successful long term employee retention program

Why it’s important to hire employees who are there to make your business grow but who you can give them opportunities to grow as well

How the competency-selective interview process can keep things objective and help you hire people who are the right fit and whose goals align with those of your business
Be prepared to get motivated to supercharge your interview process, your hiring, and your employee retention with Becca’s tips - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
21 min
March 27, 2023Tips For Succeeding In Business & Life With The President & CEO of Stretch Zone, Tony Zaccario
Are you wondering how you can be more successful day-to-day both in business and in life? Are you looking for tips and tricks to help you achieve goals, save time, and be more productive? Then tune in to this week’s podcast episode. Tony Zaccario, the President & CEO of Stretch Zone shares his advice for those looking to be more efficient, successful, and effective in their day-to-day lives.
Tony Zaccario is President and CEO of Stretch Zone – the leading practitioner-assisted stretching model in the U.S. Established in Miami Beach in 2004, Stretch Zone utilizes a patented strapping system to expertly position, stabilize and isolate muscles, to offer a full range of motion and improved quality of life for guests.
Under Zaccario’s leadership, Stretch Zone has seen a steady cadence of location openings, recently achieving its 257 location milestone. The brand has now set a goal to reach 300 locations in Q2 of 2023. As CEO, Zaccario leads all expansion efforts for the brand, including managing franchise efforts and partnership opportunities. He first joined the Stretch Zone team as General Manager in 2016 and was named COO soon after. In this role, Zaccario focused on the implementation and execution of strategic, company-wide initiatives as well as various day-to-day operations.
Be sure to take notes as Tony shares:
How “planning your work and working your plan” can help you save time in your day

How setting goals a year or two years out can help you focus on what you need to do this week in order to accomplish those goals years from now

Why it’s important that meetings have a purpose, a goal to achieve, and/or an objective

How competition can be healthy and why you shouldn’t shy away from it

Why you should always trust your gut whether you are making a business decision, have a business opportunity, are deciding on a relationship with a vendor etc.
Tony’s in-depth advice will provide inspiration to help you reach your goals and be more productive in business and in life. Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
17 min
March 24, 2023Secrets For Building A Successful Boutique Fitness Studio with the Founder of Spring Three, Seran Glanfield
Are you a boutique business owner looking for ways to make your business more successful? Would you like to attract and retain more members and generate more revenue? Then tune in to this week’s podcast episode where Seran Glanfield the Founder of Spring Three shares her secrets for building a successful boutique fitness studio.
Seran Glanfield, founder of Spring Three and host of the Pilates Business Podcast, is a business coach and consultant to boutique fitness studio owners and instructors around the globe. With over 10 years of experience in finance and marketing, Seran has helped hundreds of studios and online pilates studios grow and develop their businesses, sharing her expertise and insight on marketing, branding, sales and strategy.
Seran holds a BSc from the London School of Economics and is a past member of the board of the Pilates Method Alliance. She is a MINDBODY certified business consultant and a Romana’s Pilates trained Certified Pilates Teacher.
To learn more about working with Seran and Spring Three, go to: www.springthree.com or follow @seran_spring_three and be sure to download Seran’s free revenue growth roadmap here: https://www.springthree.com/profit
Be sure to take notes as Seran shares why:
The customer journey should not start with customers asking, “What’s the price point?” or “When’s the class?”

This is a relationship business: your clients have to trust you, want to be around you, and feel like they are part of something

The best return on your investment of time is probably not social media

It’s important to not set pricing based on the studio down the street & instead how to set it to generate more success and happy customers

You have a duty to your business to be able to talk about your business in a way that is compelling and to have keywords or phrases that makes it easy to make connections

When introducing your business the first thing you say shouldn’t be that the first class is free and what to say instead
Get motivated to grow the studio of your dreams with Seran’s inspiring advice - let’s get hacking!Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
24 min
March 20, 2023How To Become A Business Leader People Are Excited To Follow with the Founder of Take New Ground, Adrian Koehler
Are you a business owner looking for leadership tips? Do you want your business to be more successful and your team to be inspired? Then this week's podcast episode is for you. Tune in as Adrian Koehler, the Founder & Managing Partner of Take New Ground, shares his advice for business owners including the questions they should ask to build a successful business.
Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create unprecedented results and experience fulfillment in their work. He is the Founder and Senior Partner at Take New Ground, a leadership coaching, training and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is the co-host of an engaging podcast: The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini.
Be sure to take notes as Adrian shares:
Why you should never use the word “little” when describing your business

Why it’s important to ask members of your team, “How am I doing as a leader?” “What do I not see?” “What are my blindspots?” “What do others say about me when I’m not in the room?” and to be open and willing to hear the honest answers

Why recognizing how you’ve generated what you have will give you more power and versatility as a leader

How asking your team to answer the question, “What new results am I committed to creating?” will help ensure alignment with the business goals and outcomes

Why it’s important to do a really clear diagnostic on where people are on your team

Why you should ask your team, “What’s working?” “What’s not working?” and “What do you need or want?” every week

How teaching your team to have self-mastery can be the secret to your success

Why it’s important to remember that the impact of communication is on the listener not the speaker
Be prepared to be motivated to take your leadership to the next level with Adrian's inspiring advice.
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
42 min
March 16, 2023Hacks To Accelerate Your Business Growth From Hand & Stone’s Director of Franchise Development, Sarah Moudry
Are you a business owner looking for tips and tricks to help accelerate your business growth? Do you wish your business was more successful? Then this week’s podcast episode is for you. Sarah Moudry, the Director of Franchise Development for Hand & Stone, shares inspiring insights she’s learned throughout her career to help you on your path to success.
With nearly 15 years of franchising and health and wellness experience, Sarah’s learned the importance of building quality relationships and listening first. She loves hearing prospective franchisees’ life stories and geniunely enjoys helping them achieve their dreams. The Hand & Stone brand accomplishes two of her professional goals: improving the lives of others through entrepreneurship and promoting self-care and wellness.
Be sure to take notes as Sarah shares why:
It’s important to remember that 99% of our negative thoughts don’t come to fruition

You should learn to love rejection

You must always have your “why” in your brain and in your soul

As a franchisor, it’s important to learn how to be real and authentic with every single person you interact with

Customer service should always be number one
Tune in and get motivated to grow your business with Sarah’s thought-provoking tips - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
14 min
March 13, 2023How To Level Up Your Fitness Business & Stand Out From the Crowd With the VP of Marketing & Sales for FXB Erik Russell
Are you looking for tips on how to take your fitness business to the next level? Do you wish you gym or studio was more successful and stood out from the competition? Then tune into this week’s podcast episode with Erik Russell, the VP of Marketing & Sales for Farrell’s Extreme Bodyshaping (FXB), who shares the secrets he’s learned over the years as a serial entrepreneur,
Erik Russell is a serial entrepreneur who grew up the hard way, in neighborhoods filled with poverty and violence. At eight years old he witnessed his mother get shot.
He escaped through hustle and determination and was able to apply the lessons he learned through a life of hardships to succeed in business.
Mr. Russell has a diverse portfolio of ventures, including ownership in eleven companies. He offers a range of services and expertise to small and medium-sized businesses, including software, consulting, and franchise opportunities.
Be sure to take notes as Erik shares:
The difference between franchisees and entrepreneurs

Why entrepreneurs should never open a franchise

Why improving the experience is more important than having a good offer

Why you need to break your business model and look at it with a new, fresh set of eyes and not from the fitness or gym perspective

How making your facility, your program, and your results all an experience can make your business stand out from the competition

Why it’s important to get outside the fitness space, even going to conferences that aren’t fitness or wellness conferences
Get motivated to take your fitness business to the next level with Erik’s unforgettable tips - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
33 min
March 09, 2023Powerful Secrets For Attracting More Customers & Increasing Restaurant Sales with Founder & CEO of everbowl, Jeff Fenster
Are you the owner of a restaurant or food service business looking for ways to attract more customers and increase your sales? Do you wish your restaurant was more successful? Then this week’s podcast episode is for you. Jeff Fenster, the Founder & CEO of everbowl shares unforgettable insights that can take your business to the next level.
Jeff Fenster is an award-winning entrepreneur, author, and expert in relationship capital. His entrepreneurial success is vast - ranging from a quick-serve restaurant chain, payroll and HR company, digital marketing agency, and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first. He was named a top 100 Entrepreneur in America under the age of 35, Top 40 Executive under 40 by the Business Journal, and a Top Entrepreneur to Follow for 2022. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking, and vertical integration.
Be sure to take notes as Jeff shares:
Why it doesn’t matter how good your food is, if you don’t understand the business underneath it, it’s not going to be successful

Why It’s important to not focus on coupons and instead focus on customers

Why you should establish a culture where, as the business owner you focus on your employees, and then your employees focus on the customers

Why when it comes to your customers you should be focused on being more interested in them, than interesting

Why if you can get a customer to open up and express something about themselves and feel good about that encounter, when they get their food, they are going to like it better, it’s going to taste better, they’re going to have a positive reflection on your business, and most likely come back and most likely tell a friend
Get motivated to get your restaurant on the path to success with Jeff’s wisdom and advice - let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
14 min

About Local Business Hacks

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Welcome to Local Business Hacks! Get ready for tips and tricks to transform your business from average to exceptional! Join Carl Case, Global Director of Business Development at Referrizer, as he interviews top-notch health, wellness, and beauty leaders.

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Local Business Hacks

Local Business Hacks episodes

About Local Business Hacks