Local Business Hacks

Local Business Hacks

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Local Business Hacks episodes

  • How To Be An Action Taker & A Money Maker With Josh York, Founder & CEO of GYMGUYZ

    Are you a business owner who wishes your business was more successful? Do you find yourself talking about plans to take your business to the next level but then nothing really happens? Then this week’s podcast episode is for you. Tune as Josh York, Founder & CEO of GYMGUYZ, shares his motivating tips for shaking up your business, taking action, and making more money.

    Josh York started GYMGUYZ in Long Island, New York in 2008. However, it was many years prior that he began creating the path that would lead to a successful mobile personal training business. It was during his high school days of playing hockey that he developed a passion for fitness. He made the connection that being physically fit helped him perform better on the ice and feel great at the same time. Josh fulfilled his passion for health and fitness by working as a personal trainer in gyms on Long Island while earning his bachelor’s degree.

    In 2007, after graduating from college, Josh began working for a marketing firm and continued working as a personal trainer in the evenings. He quickly realized he wanted to devote his career to fitness, so he left the security of his marketing job and decided to start his own business. With only $15,000, Josh founded GYMGUYZ in his parents’ dining room in 2008. He started with a vision, a laptop, and one van. GYMGUYZ now services 1,200 cities in the United States, the UK and Canada.

    Be sure to take notes as Josh shares why:

    • It’s important to remember that the action takers are the money makers
    • it’s great to make a living but it’s much better to make a difference
    • You need to be omnipresent and show up even when you don’t want to show up
    • It’s important to use your clients to get other clients
    • You should hire for attitude over skill
    • It’s important to remember that success is not final and failure is not failed
    • Get ready to be motivated by Josh’s energy and enthusiasm and inspired by his business tips - let’s get hacking!

      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

      22 min
    • Important Insights For Yoga Studio Owners with Nicole D’Andrea of Spark Strategies

      Are you a yoga studio owner who feels like you are running on a hamster wheel always trying to please everyone? At the same time, are your goals for your yoga studio to grow so you can help more people? Then this week’s podcast episode is for you. Nicole D’Andrea with Spark Strategies shares easy-to-implement tips and tricks that can help you get off the hamster wheel and grow your business.

      Nicole D'Andrea is a yoga studio owner, business consultant, life coach, mom and the Founder of Spark Strategies - a growth and marketing agency with one goal: to help women in the wellness world STOP undervaluing themselves and their businesses. With the help of her team, she empowers her clients to think bigger, work smarter and enjoy improved commercial success so they can live out their life dreams - whatever those dreams may be. To date, Spark Strategies has helped hundreds of boutique fitness studio owners grow their mindsets AND their bottom lines. Learn more at sparkstrategies.co

      Be sure to take notes as Nicole shares why yoga studio owners should:

      • Understand why 9 times out of 10 there is always tremendous opportunity right under your nose
      • Know why blindly picking your pricing out of hat or trying to fall in the middle of your competitors is not the way to do it
      • Understand why when your target market is everyone, it is actually no one
      • Know why instinct is not always helpful when running a business
      • Realize the most important part about business ownership is understanding your numbers
      • Focus on your brand because it paves the way for every other decision you make
      • Understand why it’s so important to be crystal clear about what you do, who you do it for, and be able to articulate it right away
      • Be prepared to take your business to new levels with Nicole’s inspiring tips  - let’s get hacking!

        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

        17 min
      • How To Save Time While Growing Your Boutique Fitness Studio with Laura Munkholm, President of Walla

        As a boutique fitness studio owner do you feel like you are juggling all the balls and wearing all the hats? Do you wish your studio software actually saved you time? Then this week’s podcast episode is for you. Laura Munkholm, Co-Founder and President of Walla shares her secrets on how to save time while growing your studio.

        Laura is the president and co-founder of Walla, studio management software for the boutique fitness industry. As one of a handful of female founders in FitTech, and a former studio operator, she is unique in understanding the industry challenges, and how to support studio owners. She has consulted for hundreds of studios globally, built communities around fitness software, and is a featured industry speaker on sales, retention, and customer success. Taking from her background in competitive sports, studio management, and sales, she built a company and platform that can give studios the edge in the new world of wellness.

        Be sure to take notes as Laura shares:

        • Why it’s important to operate from a perspective of what’s possible vs what can we do with what we have
        • How crucial it is to surround yourself with people who ask, “Why not?”
        • Why it’s essential to work with people who are the challengers, the disrupters, the ones who not defined by existing systems and the status quo
        • Why asking for feedback from your customers is critical to growth
        • Be prepared to get motivated to take your business hiring to new levels with Laura’s inspiring advice  - let’s get hacking!

          Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

          25 min
        • Hiring Hacks with Game-Changing Business Consultant, Manny Ceara

          Are you struggling with hiring? It’s a common issue for many business owners these days. Hiring takes up too much time? You can’t find people who are the right fit? If this sounds familiar, then this week’s podcast episode is for you. Manny Ceara shares incredible hiring hacks including one that has saved him hundreds of hours over his career.

          Manny is an expert-level sales leader and fitness professional who has spent the last decade helping Orangetheory Fitness grow from 22 units to over 1,000. Most recently he was the owner/operator of five Orangetheory studios in Palm Beach County, FL. Prior to  that, he served as the Senior Director of Sales & Operations at the world headquarters while being instrumental in leading the sales and operations teams for accelerated growth. His focus was driving incremental sales for the brand and the individual franchise.

          You’ll want to take notes as Manny pulls back the curtain and shares:

          • Why it’s important to hire people, not paper
          • How group interviews can level up your hiring process
          • Why it’s critical to hire what you can’t train
          • Why everyone, especially interviewees, needs to know their own brand, their own slogan, and have their own theme music
          • Why it’s critical to make sure the people around you feel supported, motivated, and connected to something
          • Manny’s energy and enthusiasm is contagious and his tips will provide inspiration to help you build the business of your dreams

            Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

            50 min
          • Growth Hacks For Fitness Businesses with Lou DeFrancisco, President of Body Fit Training

            Are you a fitness business owner looking for ways to grow your business? Do you wish there were hacks and secrets you knew to speed up that growth? If so, then this week’s podcast episode is for you. Lou DeFrancisco, President of Body Fit Training, shares shortcuts he’s learned over his career to help your fitness business achieve success.

            Lou DeFrancisco is the President of Body Fit Training (BFT), a community-based functional & strength training concept with 200+ open locations globally. Prior to leading BFT, Lou was the President of StretchLab where he grew the brand into the largest assisted stretching brand with 200+ open locations globally and 700+ licensed locations. Lou’s nearly two decades of experience has taken him through various verticals of fitness, including personal training, physical therapy, chiropractic medicine, acupuncture, massage therapy, stretching, and now group strength training. He has held various sales, marketing, operations, and senior leadership positions in his career.

            You’ll want to take notes as Lou shares:

            • What you need to do to get ahead and be successful in life and in your career
            • Why self-belief and goal setting is critical for business owners
            • How crucial it is to outwork the competition
            • Why there’s no such thing as overnight success
            • How important hands-on experience is
            • Why it’s important as a fitness business owner to work the front desk
            • The importance of having a growth mindset
            • Be prepared to grow your business with Lou’s inspiring tips  - let’s get hacking!

              Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

              34 min
            • How Business Owners Can Be More Productive Every Day with Gina Perin, Health & Well-Being Coach

              Does there never seem to be enough time in the day? Are you a business owner wishing you could get more done in 24 hours? Then this week’s podcast episode is for you. Gina Perin shares her life-changing journey as well as her tips and tricks for mental wellness and productivity.

              Gina is from Bethlehem Pennsylvania and currently lives in Los Angeles. She has a B.S. in Business Management from Moravian University. After experiencing great personal loss and having to rebuild her life, she went back to school and became a certified Health and Well-Being Coach based in Positive Psychology. After years of being a fitness coach in big box gyms, she felt a calling to focus solely on one-on-one coaching. Today she helps people regain their health, which she learned along the way is much more than just physical health, but mental and spiritual health as well.

              Be sure to take notes as Gina shares:

              • Why being busy doesn’t mean you are being productive
              • Why when you quiet the noise your productivity level jumps
              • How waking up one hour earlier every day adds 15 extra days to your life every year
              • Why it’s important to focus on your morning routine and make it your alone time
              • How small changes done consistently over time produce huge results
              • Get motivated by Gina’s wellness and productivity tips to build the business of your dreams  - let’s get hacking!

                Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                25 min
              • Tips For Early Stage Franchisors With Larry Layton of 4Wall Insights

                Do you dream of franchising your business one day? Are you an early stage franchisor who is growing? Are you an established franchise looking for ways to take your business to the next level? Then this week’s podcast episode is for you. Larry Layton of 4Wall Insights shares his tips and tricks for franchisors on how to scale and grow a successful business.

                Larry is a franchise operations consultant, leveraging his broad and rich 20+ years of experience working for Fortune 500 franchise brands such as YUM, Burger King, and Buffalo Wild Wings. He has also helped grow regional and international brands, including startups, on both coasts in the United States. His consulting practice at 4Wall Insights works with franchise founders and leadership teams in the early stages of franchising. Larry develops and fine tunes business operational systems and tools that drive high-impact efficiencies and execution; elements that are essential for scale. He asserts 80/20 guiding principles, addressing the right causes, inputs, and efforts, to maximize results, output, and rewards. As a multicultural leader, born and raised in Guatemala, Central America, and educated in the US, Larry is skillfully versatile in bringing a fresh entrepreneurial perspective. He fosters people-centric cultures that yield highly engaged and committed frontline teams.

                Be sure to take notes as Larry shares:

                • Why franchisors should incorporate 6 steps essential for all entrepreneurial operating systems
                • Why you should throw away organizational charts and use accountability charts instead
                • Why your leadership team should never wear too many hats
                • Why you need to be clear about roles and responsibilities and update them as you grow
                • Why “when everyone owns it, no one owns it”
                • Why having well-defined processes in place lead to simplicity, scalability, and efficiency
                • How success can breed complacency and complacency can then breed failure
                • Larry’s in-depth advice will provide inspiration to help you build the business of your dreams. Let’s get hacking!

                  Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                  23 min
                • How To Build A Successful Fitness Business with Jen Hamilton CEO of Oxygen Yoga & Fitness

                  Are you thinking of starting a fitness business, in the process of launching one, or in the middle of a rebrand? Then this week’s podcast episode is for you. Jen Hamilton, CEO of Oxygen Yoga & Fitness, shares her secrets for building a successful business with naming tips, class focus advice, franchising tips, and much more.

                  Jen is the CEO of Oxygen Yoga & Fitness. She has been a dynamic and compelling leader in the fitness industry for over 16 years. Jen’s dynamic and vibrant personality continues to be the driving force behind the Oxygen Yoga & Fitness culture, strength, and unprecedented growth. Jen embodies the company mantra: I Love My Life!


                  You’ll want to take notes as Jen pulls back the curtain and shares when starting a fitness business or rebranding:

                  • Why it’s important to make sure you give yourself the ability to grow
                  • Why it’s crucial that you don’t specialize in just one fitness activity
                  • Why anything in the fitness industry has a shelf life of 7 years (ex. Tae-Bo, step aerobics, etc)
                  • What word you can add to your business name that will make it easier to manage trends as they come and go
                  • Why it’s important to affiliate yourself with many other like-minded businesses
                  • Why customer referral programs are essential to growth
                  • Why it’s important as a business owner not to wear all the hats and know which hat fits you best
                  • Get motivated to build the fitness business of your dreams with Jen’s unforgettable tips  - let’s get hacking!

                    Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                    32 min
                  • Secrets For Growing A Successful Salon With Leigh Feldman of Bishops Cuts/Color

                    Are you looking for ways to grow your salon, build referrals, and generate more revenue? Then this week’s podcast episode is for you. Leigh Feldman, CEO of Bishops Cuts/Color shares his insightful tips as well as his marketing secrets for business growth.

                    Leigh Feldman is the current Chief Executive Officer and Brand President of Bishops Cuts/Color. Mr. Feldman served as Chief Marketing Officer for Bishops from February 2018 to March 2022, before being promoted to the head leadership role. Previously, he served as Vice President/Group Account Director for Rebel Industries in Portland, Oregon, and Los Angeles, California from May 2012 to March 2018, while also serving as Director of Media/PR and Brand Partnerships for Moonshine Events, a large scale experiential events and production company from January 2014 to August 2018. Leigh has worked with clients such as Nike, Adidas, Mazda, Google, Chelsea Football Club, Pabst Brewing Co., Warner Bros., and more.

                    Be sure to take notes as Leigh pulls back the curtain and shares:

                    • Why after clients are in your chair they are a walking billboard
                    • Why the easiest way to get people in your chair is through free cut cards
                    • Why it’s imperative to know when ideas are important because they are being measured or if they are being measured because they are important
                    • Why personalization, when you are talking about engaging with your core customers, is so valuable
                    • Why your elevator pitch needs to have an “I” statement and you need to say “I am the best and I’m going to take care of you”
                    • Why it’s important to “act as an aspirin”
                    • Be prepared to get motivated to grow your salon with Leigh’s marketing tips and advice- let’s get hacking!

                      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                      20 min
                    • Why Business Owners Should Not Be Afraid To Fail with Kyle Jones of iCryo

                      Are you a business owner who wants to succeed and to do so quickly? Do you want to run a perfect business? Are you afraid of making mistakes and failing? Then this week’s podcast episode is for you. Kyle Jone, Co-Founder of iCryo, shares his secrets for growing a successful business along with how to handle mistakes and failure along the way.

                      Be ready to take notes as Kyle pulls back the curtain and shares:

                      • Why business owners need to be comfortable with the old phrase “ready, fire, aim”
                      • Why business owners who fail the most usually will come out victorious
                      • How the NBA player with the most missed shots ever is also one of the top 3 NBA players ever
                      • How always remembering “alignment before assignment” can set you on the path to success
                      • How hiring the right people at the right will put you on the right trajectory
                      • Why it’s important every employee of your business shares the same vision and agrees with the core values
                      • Be prepared to be motivated to ready, fire, aim in your business with Kyle’s unforgettable tips  - let’s get hacking!

                        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                        28 min

                      About Local Business Hacks

                      From the publisher's feed

                      Welcome to Local Business Hacks! Get ready for tips and tricks to transform your business from average to exceptional! Join Carl Case, Global Director of Business Development at Referrizer, as he interviews top-notch health, wellness, and beauty leaders.