Local Business Hacks

Local Business Hacks

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Local Business Hacks episodes

  • How To Get Ready For The Upcoming Wellness Boom with Jeff Stokes, President of Stride Fitness

    Are you a fitness or wellness industry business owner wondering what the future holds? Then this week’s podcast episode is for you. Jeff Stokes, President of Stride Fitness, shares a look back at how the fitness industry has grown and tips on how to get ready for the upcoming wellness boom.

    Jeff Stokes has been in the health & fitness space for more than 25 years with his most recent role being the President of STRIDE Fitness, a boutique fitness franchise brand under the parent company Xponential Fitness. After several years kick-starting his career in membership sales & health club management with Bally's Total Fitness in the Washington D.C area, Stokes moved into the consumer research space at BARE Associates International, spearheading their Club Services division as the President and Operating Partner.  He continued building his career at Life Time Fitness, leading the luxury Athletic Country Club company to national growth as their Senior Director of West Coast Operations. Jeff also led the Fitness & Lifestyle Group (Australia) as their Senior VP of North America while responsible for launching an international licensing and distribution business in the US. Having been a successful owner, multi-unit operator, consultant, speaker, franchisee and now a franchisor with the largest boutique fitness franchise company in the world has helped Stokes become one of the most sought-after senior executives in the health & fitness space.

    Be sure to take notes as Jeff pulls back the curtain and shares:

    • Why fitness and wellness industry business owners should always make decisions through MPV - the member point of view
    • Why fitness has become a priority over luxury goods and alcohol
    • How people are spending money in this current wellness economy and how that economy is growing at an even faster rate since the pandemic
    • Why it’s not big box gyms vs boutique fitness and why there is enough for everyone
    • Why it’s important to be a consumer of your product
    • Why business owners need to go outside your walls and try out your competition - to understand the industry from a members point of view
    • Why coming to your gym or studio needs to be the best hour of your member’s day and a rockstar experience
    • Why the more you know about your members, the less likely they are going to cancel
    • Be prepared to get motivated to grow your business with Jeff’s insight, tips, and advice  - let’s get hacking!

      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

      23 min
    • How To Create Raving Fans Who Love & Promote Your Business With Billy Grenham, Chief Marketing Officer of CycleBar

      Are you a business owner who is wondering how to create raving fans who love and will promote your business? Are you always on the lookout for marketing tips to implement that will make your business more successful? Then this week’s podcast episode is for you. Billy Grenham, Chief Marketing Officer for CycleBar shares stories, tips, and tricks he’s learned over the years to help you create brand ambassadors and those raving fans.

      Billy Grenham is a 17-year global marketing veteran.  He started his career on the agency-side working for P&G on the Old Spice account.  He then moved to the client-side at PepsiCo working in Brand Management.  Billy then got the opportunity of a lifetime to join Taco Bell as the Global Director of Marketing for 5.5 years in charge of new market entry for countries like: Japan, Thailand, China, Brazil and many others.  After Taco Bell, Billy joined regional big-box fitness gym Chuze Fitness as CMO for 3 years.  Currently, Billy is the CMO of CycleBar for Xponential Fitness leveraging his love of franchising and fitness to take the CycleBar brand to the next level globally. He is happily married and lives in Southern California with his son and daughter.

      Be sure to take notes as Billy pulls back the curtains and shares why business owners:

      • Need to stop selling and marketing “at” your customers and instead market “with” them
      • Should always remember that  economics drives enthusiasm but t it’s not just sales overnight, it’s brand over time
      • Need to figure out what’s going to light a fire for your customers and allow people to carry a torch and talk about your brand in a way that demystifies common assumptions and notions over time
      • Should never lose sight of planning ahead and figuring out how to intertwine with culture in a relevant way that speaks to the power of your brand
      • Must remember that if you make the effort to go big and you go big as a team, big things can happen
      • Need to keep in mind the power of your brand as it relates to your community
      • Should realize it’s soft skills of the brand that stand the test of time
      • Be prepared to be motivated to level up your marketing and create a loyal customer base with a strong culture and community with Billy’s unforgettable tips  - let’s get hacking!

        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

        26 min
      • How To Stay Motivated Every Day As A Business Owner with Wellness Coach Jennifer Lutenski

        Are you a business owner who struggles to stay motivated day in and day out in your business? Does the daily grind have you worn out? If so then this week’s podcast episode is for you. Wellness Coach, Jennifer Lutenski shares her secrets on how business owners can stay motivated every day and help their business grow.

        Jennifer Lutenski is a Chicago-based Meditation Instructor, Certified Personal Trainer, and Usui/Holy Fire® III Reiki Master. With a passion for helping others, she is dedicated to teaching mindfulness and relaxation techniques to her students through guided meditation, yoga, and energy work.

        Be sure to take notes as Jennifer pulls back the curtain and shares:

        • Why it’s important to find a community that feels like home to you no matter where you are living
        • Why sticking with a routine is important
        • Why it’s important to find people you enjoy spending time with
        • Why you should always be open to trying new things
        • How getting out of your comfort zone can pay off
        • Be prepared to find your motivation again with Jennifer’s inspiring tips  - let’s get hacking!

          Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

          11 min
        • Hiring Hacks For The Fitness Industry with Brittany Rosario of Mayweather Boxing & Fitness

          Are you struggling with hiring and retaining staff in your fitness business? Do you want to improve your hiring and grow your business? Then this week’s podcast episode is for you. Brittany Rosario of Mayweather Boxing shares her hiring hacks for finding the right people for your fitness industry business, especially in today’s world where hiring can be tough.

          Brittany is a Senior Business Support Specialist at Mayweather Boxing and Fitness. She is a wellness professional with 10+ years of industry experience developing global solutions in both the corporate and franchise space. She has generated proven results in both marketing and sales leadership development while implementing a strengths-based culture.

          You’ll want to take notes as Brittany pulls back the curtain on hiring and shares:

          • Why working in fitness is the best job in the world
          • The two most important jobs in the fitness industry
          • How important it is to pick the right people in your fitness business and why you need to get those people to be the forefront creating culture
          • Why your hiring mindset must be solution orientated instead of problem fixated
          • How our current purpose-driven economy plays a large part in hiring today
          • Be prepared to take your hiring to new levels with Brittany’s incredible tips  - let’s get hacking!


            Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

            24 min
          • How To Accelerate Your Business Growth & Make More Money with Kim Patrick of Grantly

            Would you like your business to bring in more money? Are you looking for ways to accelerate your business growth? Then this week’s podcast episode is for you. Kim Patrick of Grantly shares her secrets of how she grew her business from $100,000 a year to $100,000 in a single day!

            Kim is a best-selling author, business strategist, consultant, and investor. She is on a mission to help empower entrepreneurs to reach their true potential through her courses, book, and business strategies that have been time-tested across a variety of verticals. She has worked with thousands of entrepreneurs and business owners over the past 20 years.

            You’ll want to take notes as Kim pulls back the curtain and shares:

            • How she took her business from $100,000 a year to $100,000/day
            • Why classes and courses and attending events are key to growing your business
            • Why networking can have a direct impact on the speed of your business growth
            • How taking risks helped speed up her learning curve and allowed her to grow even faster
            • Why having a morning routine is important for every business owner
            • Why grit, determination, and resourcefulness are keys to success
            • Be prepared to be motivated to grow your business and make more money when Kim shares her story and lessons she wished she knew  - let’s get hacking!

              Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

              19 min
            • How To Build A Successful & Rewarding Fitness Career With Jeremy Davis of Title Boxing

              If you are in the fitness industry and are wondering how you can build a successful and rewarding career, then this week’s podcast episode is for you. Tune in as Jeremy Davis shares his story about how he went from personal trainer in a big box gym to Director of Franchise Operations at Title Boxing. He also shares tips and hacks revealing how you can advance your fitness career too.

              Jeremy began fitness career as a collegiate football player and after graduation became a personal trainer at a big box gym. With hard work and dedication, he climbed the ladder to become general manager, then regional manager, and then after succeeding at roles in other brands, he is now the Director of Franchise Operations at Title Boxing.

              Be sure to take notes as Jeremy pulls back the curtain on how to grow your fitness career and shares:

              • The pros and cons of being a personal trainer at a big box gym vs on your own
              • Why it’s important to always be adaptable and open to evolving, change, and growth
              • Why it’s essential to build trust with potential clients, to find out what motivates and drives them
              • Why you should never predetermine whether someone will buy something that you provide
              • What daily task management roles include that you may not have considered
              • Why it’s important to be open to opportunities you may not be initially interested in
              • Be prepared to get motivated to take your fitness career new heights with Jeremy’s inspiring advice  - let’s get hacking!

                Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                22 min
              • Hiring Hacks With Brett Knopf of KnopfKnows Solutions

                Are you struggling with hiring? Many business owners are these days. If so then be sure to tune into this week’s episode to learn inspiring hiring hacks from Brett Knopf, Founder of KnopfKnows Solutions.

                Brett Knopf is a Performance Coach and Business Strategist with over two decades of Leadership and Sales Management experience working with industry-leading organizations across multiple verticals. He has helped develop and implement successful operating systems for companies ranging from startups to those exceeding $1b in annual revenue. Brett has coached thousands of sales professionals and leaders on how to build and maintain a successful business through a diverse education including, leadership, sales, networking, goal setting, time management/organization, customer service, strategic planning, and personal development

                Be sure to take notes as Brett reveals his secrets for hiring and employee retention including:

                • How to get the right people in the door
                • Why you need to know what your top performers are exhibiting
                • Why productivity is as important as culture fit when hiring
                • The 3 keys to creating  a work environment where people are excited to come to work
                • Why it’s important to hire from a specificity vs generalized approach
                • Why you need to be clear cut in what the specific hard skills and soft skills are that comprise elite performers in any role and how that will guide your hiring approach
                • Why it’s essential to have a clearly defined onboarding process, continuing development process, mentorship process, performance review, merit increases, and sales
                • What questions interviewees should be asking of prospective employers
                • Be prepared to get motivated to take your business hiring to new levels with Brett’s inspiring advice  - let’s get hacking!

                  Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                  20 min
                • Secrets For Building A Successful Fitness Business with Kerry Anne Hamilton-Gannaway of Mayweather Boxing & Fitness

                  Are you looking for tips and tricks on how to build a successful fitness business? Do you want to grow your fitness studio or gym and make more money and impact more people’s lives? If so, then this week’s podcast episode is for you. Kerry Anne Hamilton-Gannaway is a multi-unit franchise owner with Mayweather Boxing & Fitness, and she’s here this week to share her secrets and help your business thrive.

                  Kerry Hamilton-Gannaway is a 35-year health and fitness industry vet who has worked in everything from group fitness, personal training, health coaching, sales, massage therapy, studio and big box management, programming, and consulting. She is currently the owner of Mayweather Boxing Fitness in Melbourne, FL.

                  She and her husband also own a consulting business called The Masters Fitness which focuses on the 40+ age group in fitness and how to navigate an active lifestyle in a safe and happy way.

                  Kerry leads her life, family, team, and career with positivity and joy and shares it with everyone she can.

                  Be sure to take notes as Kerry Anne pulls back the curtain and shares:

                  • How boutique fitness has been a game changer for trainers and for members
                  • Why when members pay more they’re more likely to show up and keep coming back
                  • Why text marketing is crucial to the growth of your business
                  • How important it is to create community and culture as a business owner
                  • Why word-of-mouth still needs to be a big focus in your marketing
                  • The 3 things she looks for in every new hire
                  • Why it’s important to have the staff motto “I love you like family, but we’re going to work together as a team”
                  • Why competition doesn’t matter
                  • Be prepared to be motivated by Kerry Anne’s energy and to take your business to new levels with her inspiring advice  - let’s get hacking!

                    Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                    22 min
                  • How To Create Word Of Mouth, Referrals, And A More Profitable Business With Bryan Klein of The Max Challenge

                    Tune in to this week’s episode as Bryan Klein the Founder & CEO of Max Challenge shares unforgettable hacks that he’s learned over the years that have helped his brand quickly grow to 50 locations.

                    Don’t miss it when Bryan reveals his 3 Pillars of Success for current business owners and aspiring entrepreneurs and the one thing that business owners can do that will create word of mouth, referrals, and a more profitable business

                    You’ll want to take notes as Bryan shares his powerful business insights including :

                    • What growing the business means to him (it’s not only adding more locations)
                    • How The Max Challenge becomes a vehicle for franchisees to fuel their lives not take away from their lives
                    • The value that the most successful franchisees share with him
                    • How important it is to set a high standard for hiring & not to settle for less even when finding the right staff can be tough
                    • The Max Challenge’s incredible cycle where members become brand advocates and then franchise owners
                    • How pivotal the phrase “Don’t try to be everything to everyone” is for business owners
                    • Be prepared to get motivated to take your business to new levels with Bryan’s inspiring advice  - let’s get hacking!

                      Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                      20 min
                    • How To Turn Your Website Into A Sales Machine with Todd Hartley of WireBuzz

                      Are you happy with your website? Do you wish it would help you sell more of your product or service? If so, then this week’s podcast episode is for you. Tune in as Todd Hartley of WireBuzz shares his top tips for creating websites that convert like crazy.

                      Todd is a rockstar of remote selling, video marketing, and sales optimization. He’s one of Tony Robbins’ Business Mastery faculty speakers, trained each of Tony’s 100+ businesses on how to sell remotely, and delivers high-octane keynotes all over the world. His clients include Justin Timberlake, MD Anderson, and Home Depot.

                      Be sure to take notes as Todd pulls back the curtain on website design and shares:

                      • Why your site must focus on clarity and away from confusion - as he says, “If people are confused, you lose”
                      • The essential things your website needs to help you sell more
                      • Why video should be a crucial part of your site
                      • What is a customer journey page and why you need one
                      • What is friction and why you don’t want it anywhere near your website
                      • Why it’s important to create a page on your website for the different types of buyers you are selling to
                      • Be prepared to take your website to new levels with Todd’s incredible tips  - let’s get hacking!

                        Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

                        23 min

                      About Local Business Hacks

                      From the publisher's feed

                      Welcome to Local Business Hacks! Get ready for tips and tricks to transform your business from average to exceptional! Join Carl Case, Global Director of Business Development at Referrizer, as he interviews top-notch health, wellness, and beauty leaders.