Local Business Hacks

Are you a business owner who has thought about franchising your business? Or have you dreamed of one day being a franchisor? If so, then this week’s podcast is for you. Rick Mayo the CEO of Alloy Personal Training shares the secrets of how he grew Alloy to 75 locations spanning 12 states in just 3 years.

Tune in to hear and be inspired by Rick’s journey, from opening his own personal training studio in 1992 to developing a personal training system that is licensed to over 2,000 clubs worldwide and now pivoting to an extremely successful full franchise model.

Be sure to take notes as Rick pulls back the curtain and shares:

Be prepared to be inspired by Rick’s energy and enthusiasm! Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

Are you looking for ways to help your business grow? Then this week’s episode is for you. It’s full of insightful hacks from Amy Rost owner of ARC Pilates. She shares how building a community can catapult your business growth.

Amy is not only the Owner of ARC Pilates in Cochrane, Alberta, Canada but is also the Founder of Pilates Fest North and the Co-Founder of the University of Pilates, a certified comprehensively trained Advanced Level 5 Classical Pilates Teacher and a sought-after International Educator and Teacher Training Mentor.

Through her time as an owner, teacher, trainer, and pilates festival founder, she has learned that making your community a priority will help grow your business and it will help the world become a better place too.

Tune in to hear Amy share secrets for growing and sustaining your business including:

Be prepared to get motivated to grow your business with Amy’s inspiring tips  - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

Don’t miss this episode, as Craig Hopson, Owner and Head Trainer of F45 Training Coral Springs West pulls back the curtain on gym ownership and reveals his secrets to success.

Fitness and health coaching have always been Craig’s passion, and in 2005 he decided to make it his profession.

He started out working in a big box gym and then opened his own studio in 2010. With great success and amazing clientele, he opened F45 Training Corals Springs West in 2018. He enjoys passing on his excitement and passion for fitness and helping each client reach their individual goals.

You’ll hear what he focuses on that has catapulted his career from being a personal trainer to a smaller studio owner, then a bigger studio owner, and finally an F45 franchise owner with over 430 members.

Be prepared to get energized by Craig’s motivating secrets - let’s get hacking!

Be sure to follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

Have you ever wanted to leave your 9-5 and become your own boss? In this week’s episode, you’ll hear from Ashok Kumar who had a very successful career in Information Technology working with several Fortune 500 companies before deciding to pursue his entrepreneurial dream of becoming a business owner. He now owns 3 Title Boxing Clubs in Michigan.

Being an entrepreneur is very different from working in corporate America. Tune in to hear Ashok discuss these differences as well as how important it is to be passionate about your business and how that will lead to success.

You’ll also hear how his exceptional customer service paid off in a big way, as well as his secrets for employee retention.

Whether you are a current business owner or aspiring entrepreneur, be prepared to be energized by Ashok’s inspiring story - let’s get hacking!

Jenell Riesner is the Director of Marketing and Brand at iLoveKickboxing and her path to success will inspire many current business owners and aspiring entrepreneurs. With more than thirteen years experience in the fitness industry as a boutique studio owner, personal trainer, and marketer she has learned a lot along the way

She enjoys her current position at iLoveKickboxing because she gets the opportunity to help make other business owners' lives easier every day.

In this episode, she shares many insightful gems including a comparison of business ownership to a game of Chutes & Ladders with her key takeaway here being always remember take the ladder. As a business owner, you don’t always have to do things the hard way! :)

And don’t miss how she approaches the most common question of business ownership, “How do we cut our expenses?” by instead asking a question that sparks a new way of looking at things that can turn a business around.

Be sure to tune in when Jenell shares what she wished had known and what she has learned recently that can help current and aspiring business owners.

Be prepared to get energized by Jaime’s motivating story - let’s get hacking!

Be sure to follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

Jaime Bond is the owner of Prime IV Hydration & Wellness in Sandy, Utah who is passionate about her business, her goals, and her family. Jamie’s path to business ownership will sound familiar to many business owners and aspiring entrepreneurs.

As a mom who was up all night with a newborn, she started reading the book Rich Dad Poor Dad, and was inspired to change the way she looked at money - and it changed her life.

With a target income in mind, she started researching ways to options and felt business ownership was the best way to achieve that goal. Once she set her path to becoming an entrepreneur, there was no stopping her.

In this episode, you’ll hear how she was able to say “no” to 1000 things - even when tempting opportunities offering stability came her way.

You’ll also hear about the obstacles she faced, how she overcame them, and how being open to new experiences and growth paved her path to success

And don’t miss her must-read recommendation for every business owner (note: it’s not Rich Dad Poor Dad as mentioned above, though that is also at the top of her list) - it could change your life as much as it did hers.

Be prepared to get energized by Jaime’s motivating story - let’s get hacking!

Be sure to follow the Local Business Hacks podcast for more inspiring interviews, hacks and insider secrets to help grow your business. And don’t forget to head over to our two sites to check out more episodes and to send us questions or ideas for future episodes:

Lazar Džamić is one of the foremost brand and marketing strategists in the Balkans, with more than 20 years of strategic marketing experience.

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ABOUT Local Business Hacks Podcast:

Whether you are a local business owner, or just starting out, the team over at Referrizer is talking about tools and tips that you can use to grow your local business in the Local Business Hacks podcast. 

We offer the inside scoop from entrepreneurs, business leaders, and experts in the beauty, wellness & fitness industry. We'll share more insights from entrepreneurs and local business owners who’ve been through it all.

- Website: https://local-business-hacks.com/ 

- Read our Blog HERE - https://local-business-hacks.com/blog/  

Local businesses that are not maximizing the value of SaaS tools will have a hard time keeping up. It's more effective to become productive using SaaS services than to lose yourself in paperwork and menial tasks. The tools you need are quick to access and can help you stay in control of your business.

Many local business owners run their company blind, and only a few really understand the profitability of the business. If they use SaaS tools, those tools can help them gain an edge and finally make more money for their business.

Using SaaS tools can be daunting for local businesses. They may perceive them as being exclusive to tech startups and giants like Google and Facebook, which is often accompanied by technical jargon and buzzwords that not many people outside the tech industry may understand.

According to Fork N Knife, a merchant converting from no POS to one within a year saw an average 15% profit margin increase. With Fork N Knife, you can eliminate theft, reduce human error, and input orders more efficiently, ensuring they appear in the restaurant’s display system in real-time.

Managing your business using SaaS tools is much easier and more automated, especially if you use a SaaS tool for email marketing and referral marketing automation. As a result, you can use your time more efficiently to grow your business.

Key Takeaways

Not every SaaS tool and system is going to work for your business. Figure out what your business needs and try it out (many SaaS tools offer free trials), so you can focus your time and energy on growing your business.

Keep track of your numbers and understand where your business stands financially. While you may not be an accountant, you know where everything stands in your business, which helps you plan where to put your effort and what’s working and what’s not.

In this episode, we chat with Stacey Krizan from Artemis Distribution, LLC, about their efforts to ensure that their entrepreneur partners are successfully using their Cryoskin products. In addition, why delegation, and why it’s a tool that helps your team and business grow.

Artemis adapted to those whose reactions were no at the onset because they did not have confidence in the device and were not ready for a major investment. They created a leasing model that is a lower risk, and a model that most partners had said no to at the beginning. 

Artemis has a lot of initiatives to make sure that its partners are successful. They have programs like a pre-launch plan and marketing collateral. Since they are in the business of selling cryoskin, they understand how to be a partner to small businesses that want to have a sustainable success trajectory.

We then discuss delegating as a small business owner. Know what you're great at and hand off your not-so-good skills to others. A lot of business owners struggle with doing such things.

Investing time and money to launch it effectively sets a firm foundation about how the company will do. Business owners who launch before anything often wonder why their customers never show up months later.

When you delegate tasks, you help your business grow and let your team members shine. It also enables you to experience the success that you would not have achieved otherwise.

Key Takeaways

When you give the right resources, you can help build confidence with your partners.

Delegation can really help you as a business owner. You shouldn’t be afraid to delegate and work with other people to help your business succeed.

Gamification can get people excited about results and keep them motivated

Think of ways you can help your customers stay engaged with your business and help make the experience even better. Using gamification can be a fun and nontraditional way for both the customers and the businesses to improve themselves (and the bottom line).

Small businesses should educate themselves about using social media. Find out where your audience hangs out the most. Take advantage of Facebook, Instagram, Twitter, and other social media platforms and engage with your audience. Social media has a host of communities, from moms to health and fitness, finance to book clubs, and everything in between. It has every community you would need.

Even if you don't have a budget to spend on your advertising or, or whatever you traditionally do more, more of, social media is a big growth marketing hack. There are so many more possibilities these days to help your business grow.

It's important to identify your niche's trends and work them into your business. Many people enjoy it when businesses post about current events and trending memes on social media.

You can do so much cool stuff with social media such as conducting live videos, contests, memes, Q&As, giveaways, and more. The rest of your content should offer value and build trust and authority.

Another hack for small businesses is finding a business that’s like yours and is in the same area as your own. For instance, a boutique fitness gym can follow a smoothie bar or a sustainable grocery store’s social media pages. The gym can comment on their social media pages, and the gym’s comments may intrigue customers to come over and check them out. Soon, they’ll find they have gained more followers because they attempted to reach out to other audiences with similar interests and values.

During the pandemic, people are afraid to visit indoors, so be transparent and educate your customers. A good way to reach your customers is to show them not just how you're different, but also how you're doing in this pandemic.

People are curious and want to discover what other people do daily and in business. You want to make it known that you're taking every step in your power to accommodate and appease your customers during these trying times. The more people who relate to you, the more likely they are to engage in your content.