Local Business Legends

In this episode, I sit down with Susan Falvo, a marketing and communications consultant with 35 years of building partnerships between businesses and the Dallas community.

Susan has been on the White Rock Lake Foundation board for 27 years. She’s also on a long list of arts, cultural, and environmental boards across the city. At some point you stop counting and just start calling her the lumber yard.

And she doesn’t just show up to meetings. She coordinates tree plantings, raises money for park improvements, and works directly with Dallas Park and Rec to fix specific needs at White Rock Lake. (I’ve planted some of those trees myself. My back remembers.)

We talk about:

• How she blends community involvement with business marketing
• Why good networking is connecting the right people, not collecting business cards
• How her consulting now focuses on partnerships that work for both companies and their communities

If you’re a business owner thinking about getting involved, a professional curious about board service, or just wondering who keeps Dallas parks and cultural institutions running, press play. Fair warning: you may leave wanting to join a board. Possibly several.

Learn more about Susan at https://nvolved.net/

In this episode, I sit down with Greg and Gayle  Lynch from It's A Good Sign, a full-service sign company right here in Dallas. After 25 years of marriage, they took a leap and started this business two years ago. And guess what? They're thriving.

We get into the real stuff. What it's like to build a manufacturing business without any manufacturing background. Why signs are way more complicated than most people think. And the mindset that helped them grow through referrals alone.

If you're a business owner, entrepreneur, or just someone curious about what it takes to build something with the person you love, you'll get a lot out of this one.

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Want to work together? 
Visit my website at https://rockstar.marketing/apply for more info and fill out an application to work together. 

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Follow me online:
📣 Facebook ➟ https://facebook.com/teeveethemarketer
📸 Instagram ➟ https://instagram.com/teeveethemarketer

My daughter just became COO of Rockstar.Marketing.
She didn’t just join the team, she leveled it up.

Website? She rebuilt it. Ops? She streamlined it. Me? She’s keeping me on-task and on-camera.
This isn’t a cute family moment. It’s the smartest hire I’ve ever made.

Follow me online:
📣 Facebook ➟ https://facebook.com/teeveethemarketer
📸 Instagram ➟ https://instagram.com/teeveethemarketer

Most people hire too fast and regret it even faster.

Brenda Siri is a headhunter who’s watched companies chase résumés, ignore red flags, and then wonder why their “perfect hire” bounced. In this episode, she shares what headhunters really look for, why onboarding is your biggest retention tool, and how to build a team that doesn’t just stick around—but actually thrives.

If you’ve ever hired someone you regretted (or lost someone you shouldn’t have), this one’s for you.

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Reach out to Brenda Siri on this link ➟ http://www.corporateconnectionsllc.com/ 

LeadHERship Unveiled: Women Leading With Impact ➟ https://www.amazon.com/LeadHERship-Unveiled-Women-Leading-Impact/dp/1956665757

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Follow me online:
📣 Facebook ➟ https://facebook.com/teeveethemarketer
📸 Instagram ➟ https://instagram.com/teeveethemarketer

I got kicked in the face this morning at the Sunrise Sumo Circuit Fundraiser
hosted by my good friends BJ & Love. 

I hated waking up so early. Who's brilliant idea agreed to do this?!?! 

But grateful I did. 

So I had to record an podcast episode to help promote their cause and movement. 

If live in Dallas and need something new to improve your health and mobility.... come join us for the next session of the Summer Circuit. 

Watch. Donate. Let's get the champ to Thailand.

And event details here on their event page:
https://www.facebook.com/events/10093583724066738/

Donation Page: 
https://www.gofundme.com/f/team-usa-sumohelp-me-get-to-worlds

Hosted by: Ambitiously Average Studio (BJ is a funny dude)

While talking to Matt and Trisha Stroud of Strouderosa BBQ in today’s episode, I realized something: some of the best businesses don’t start with a plan, they start with a problem.

What started as one smoked turkey turned into a backyard BBQ hustle that wouldn’t quit.

They didn’t plan to open a BBQ joint. But they said yes, worked hard, and turned it into one of Dallas’s most-loved spots.

This isn’t just about food. It’s about grit, grace, and turning hard times into something real.

Your business has stories that could stop scrolls, spark conversations, and shift how people see you.

But most folks never hear them, because you’re too busy doing the work to talk about it.

That’s where “social shows” come in. 

This episode is all about turning everyday moments into mini media that builds trust, sparks community, and quietly does your marketing for you.

From cozy coffee chats to barbershop gems, this is how you make your brand feel human, not hype.

In this conversation with Antonio Lucero, I got a front-row seat to what real community work looks like.

Not charity. Not clout. Just someone showing up, again and again, for the place they call home. Antonio isn’t chasing trends. He’s building culture. One restaurant, one mural, one street at a time.

If you think local business is just about profit, this episode will check you hard. Because what Antonio is building in Oak Cliff? 

That’s not just a brand. That’s legacy.

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Antonio Lucero's Business Links 
YuYu Website: https://yuyuculturalshop.com/
YuYu Facebook page: https://www.facebook.com/profile.php?id=100058891156588
Coco's Fire & Ice: https://www.instagram.com/cocosbishoparts/?hl=en
Ocho Restaurant: https://www.facebook.com/Ocholatincuisine

Most nonprofits treat marketing like a nice-to-have.

That’s the mistake.

Doing good in the world doesn’t mean people will magically find you.

Visibility isn’t a luxury, it’s the lifeline.

In this episode, Teevee breaks down why nonprofit marketing isn’t a separate thing, it’s the same strategy businesses use to get seen, build trust, and move people to act. You’ve already got the mission. Now let’s make sure it gets the spotlight it deserves.

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How To Create A Custom Audience In Facebook Ad Manager 👉 https://www.youtube.com/watch?v=Gqf_osXR51k

Most people think being everywhere is annoying.

They're right. And that’s exactly why it works.

Repetition is the dirty little secret of marketing. If your content doesn’t show up again and again (and again), your prospects won’t either. 

So yeah, be a little obnoxious. 

Be the Texas Hammer of your niche. Because if they don’t see you, they won’t trust you. And if they don’t trust you, they won’t buy.