It doesn't matter if you have the best products in the world if you aren't able to tell your brand's story and reach people. Marketing and Advertising isn't a task, it's an art. Today's Local Heroes, Rakshit Jain & Vedang Jain are the second gen pioneers from Prachar Communications who are carrying on the legacy from their fathers (the founders of Prachar & game changers in the industry) and are redefining business as well as they way the world perceives modern story telling, previously known as advertising.

If you have a start up, a small business or even an established company looking to expand, this is the episode for you. Let's explore the world of conventional and digital story telling and marketing together! Want to find out the biggest mistakes companies make? Or do you want tips to grow your Start Up? Listen to Rakshit & Vedang & find out!

Michelle Philip is a TEACHER in every definition of the word. She has seen the change in generations as well as the introduction of Social Media and what it presently means to students and where it's going. Michelle opens up about growing up as a 'fat kid' and overcoming the negativity with her super power. At an age where people like to slow down, she has has taken up the mic both as a podcaster and a stand up comic!

This episode is important for both, students as well parents and will give you a different perspective and hopefully a sense of mutual respect that is much needed to bridge the gap between generations!

Cancer can shake the foundations not only of a patient, but of a family, forever. It's a chapter in someone's life that is a roller coaster of emotions, pain and strength. Todays Local Hero is a write, adventurer and survivor. Roopa opens up about her family and how her 6 year old daughter suddenly grew up in a day when she was starting death in the eyes. Everyone's story of survival is different and difficult and this one just reinstated my belief of human strength.

Everyone around you tells you 'It will be okay' but can they really know? Listen to someone who has actually fought Cancer and triumphed and then tell me what you think. 

Ayesha Lobo, first and foremost is a friend, mentor and Local Hero. She has worn the Indian Flag across the globe and inspired Indians to take up sailing not only as a hobby, but as a competitive sport as well as a profession. She's a self taught boss lady and a fierce competitor. Her journey and perspectives as a sportsman have changed my views over time.

He started out as a Radio Jockey in the 90's at the age of 14 and hasn't looked back since. From voiceovers to television to hosting events, Siddharth Kannan is the undisputed king. He didn't join the party, he created a revolution. He learnt to embrace himself and created a niche that made him untouchable. Today, after almost 3 decades, he is still the most sought out host and interviewer and is breaking the internet with his content. 

It's not been all fun and games for Siddharth. Being different and reinventing the wheel comes with its own sense of insecurities and battles. It's taken a while but Siddharth opens up about how he finally learnt to be his own best friend and live life to the fullest, one victory at a time!

From struggling with dyslexia to winning in a world chaos, Benaisha Kharas Dongre has a heart of gold. An image consultant and counsellor by profession, Benaisha's life and the Local Heroes around her have taught her to change the narrative. It's taught her to move forward. I threw everything at her in this conversation and as negative as I was in the beginning, her patience, calmness and positivity put my derailed train of self sabotaging thoughts back on track. Her personal experiences take you through a turmoil of emotions that all lead to once place - self realisation and positive thinking.

This is one episode that you will definitely want to listen to till then end. Just like a post credit scene in super hero movies, this one will blow your mind!

Do your best, dump the rest - such a simple line, yet so difficult to practice. Ayesha Adlakha is a VJ, and actress as well as a digital marketing priate, but most importantly, a friend. A friend with a loyal and a pure heart. She opens up about living her life on the internet, the persona's she created for herself as well as the ones she had to create. This unfiltered conversation digs through the deepness of living 'social' and coming to terms with the insecurity created as well as the constant panic. What does it take to be a creator who keeps creating creative content?

If you are a creator, no matter where you are in your journey, this one hits home. It's surely helped me get back on track!

A lot of people have asked me what I do to get rid of stress. The answer is...