Local Market Monopoly Hyperlocal Small Business Marketing Podcast

We may all be ready to say good-bye to 2020, but is your business ready for the new year?

In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action.

Don't begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!

Looking for a way to set yourself apart from the competition in your industry—even from the big companies?

In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story.

Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions.

Listen now for the scoop!

In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season.

So listen here to learn how to engage your customers before they get distracted by the busyness of the holidays.

In this episode, we will discuss how a negative customer review doesn't have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation.

Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.

In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business's reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience.

Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your customers in a more valuable way. Plus, we'll show you how you can use the feedback to shape your business's marketing strategies.

In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren't sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We'll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts.

Do your eyes glaze over when you look at your business marketing report? Listen to this episode to learn how to read it and use it to increase your sales conversions.

Double-double toil and trouble…

Are you looking for creative, low-cost Halloween marketing ideas for your small business?

In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable impression on your prospects and customers.

So if you want to increase visibility and boost profits as we head into the holiday season, listen to this episode now!

Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season.

Inside you'll learn...

• A two-step sequence to getting your audience excited and ready to buy.

• How to get your prospects to purchase immediately without having to "think about it."

• What to do to make more sales without discounting your services.

Don't roll into this holiday season without a solid plan to maximize sales. Listen to this episode now!

In today's episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode:

• Simple ways to get good results with do-it-yourself photos.
• Proven techniques to project a natural smile.
• How to take great professional photos, even if you don't feel good about yourself.

And much more...

It's been said that your brand is a visual representation of who you are. So listen here to find out how to put your best face forward and represent yourself in the best way possible.

In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you'll learn:

• The first step to time management.
• How to intentionally manage your work and life
• The most common myths and misconceptions about getting things done

It's a big mindset shift. If you struggle with feeling like you are being run by your day then this episode is for you. Listen now!