Josh, Aaron, and Justin talk about why reviews are so important. They go into detail discussing how often a business should be acquiring new reviews, how many reviews a business should have, and how to mitigate and deal with bad reviews. Review management is a tactic used by companies worldwide to prevent bad reviews from tarnishing your online reputation. The Founders also briefly mention next week's episode, automation, where they will be sharing methods business owners can implement immediately to get back more of their day.