Local SEO - The Expert’s Guide

🔍 Why Is SEO So Expensive? A Deep Dive into Real Costs and Risky Tactics

In this video, we reveal 10 local SEO tricks that sound crazy but work wonders to boost your rankings and get you noticed. From all caps in title tags to the magic number of Google reviews, these strategies can completely change your local SEO game. Watch the full video for all the details, and don't forget to try them for yourself!

September 17, 2025 at 12:00 PM ET

Webinar: Mastering ROI in SEO: Insider Tips from a Multi-Million Dollar Agency Founder

Join us for an exclusive interview with Jason Hennessey, the mastermind behind a leading SEO agency specializing in law firms. With a business that generates 8-figures annually and has been featured on the Inc. 5000 list for six years in a row, Jason knows what it takes to deliver SEO results that drive revenue.

In this webinar, he’ll share actionable strategies, success stories, and the secrets to scaling your SEO efforts to ensure a measurable ROI. Whether you're a small business or a law firm, Jason’s insights will empower you to make smarter, more effective SEO decisions.

Chapter:

00:00 | Intro: Local SEO for Business Growth in 2025

01:52 | Managing Client Expectations for Local SEO Results

06:19 | Using Yext for Local Citations and NAP Consistency

10:26 | Realistic SEO Budgets for Law Firms and Local Businesses

17:24 | The Best Link Building Strategy for Local SEO

27:03 | Why New Google Reviews are More Important Than Total Reviews

52:14 | Do You Need a Blog for Local SEO?

58:21 | Quick SEO Hacks to Boost Google Maps Rankings

59:05 | An Untapped SEO Strategy: Targeting Zero-Search Volume Keywords

Ep 25113

Google Business Profile verification can be frustrating, but we've got you covered with 9 insider tips that will save you hours and make your verification process smoother. From Gmail mistakes to avoiding re-verification triggers, we share real-life success stories and tricks you won’t find elsewhere. Whether you're dealing with phone verification or troubleshooting issues, this guide has everything you need!

Master On-Page SEO: Kyle Roof Shares The Secrets You’re Missing

Date & Time: August 26, 2025 - 9:00 AM ET

Duration: 1 Hour

Speaker: Kyle Roof & Joy Hawkins

In this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we'll uncover actionable insights that will supercharge your SEO strategy.

Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best!

Come With Your On-Page SEO Questions!

• Does Siloing Really Work for SEO?: We'll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance.

• Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility.

•And Much More!

CHAPTERS:

0:00 - Introduction to On-Page SEO with Kyle Roof

4:04 - What is a Silo in SEO?

8:39 - Flat vs. Folder URL Structure

10:01 - How to Find New Content Ideas

12:11 - What is Entity Optimization?

15:23 - Can You Over-Optimize with Keywords?

17:16 - Live Website Audit: Patriot Plumber

20:25 - How AI is Changing Keyword Research

23:30 - Expanding into a New Niche: What to Do

25:20 - When to Create a New Website for a New Service

27:24 - Do Keyword-Rich Domains Still Work?

35:35 - Do EEAT Signals Actually Improve Rankings?

37:14 - Ranking in LLM Search (like ChatGPT)

39:09 - Is Guest Posting Still a Viable Strategy?

41:13 - How Deep Should URL Folder Structure Be?

42:31 - Do AI Content Writers Include the Right Keywords?

44:42 - The Weight of Smoke: A Lesson in Measurement

46:22 - SEO Strategy for Multi-Location Businesses

48:06 - Using Location Keywords for Local SEO

49:09 - Does Word Count Affect SEO Rankings?

51:22 - What is Vector Embedding and Does It Matter for SEO?

53:21 - Surprising SEO Test Results

54:58 - The Impact of Link Exchanges on SEO

55:58 - How to Increase Your Website's Crawl Budget

56:31 - Does Embedding a Google Business Profile Help Rankings?

57:42 - Using a Second Website for a High-Value Service

58:42 - Automatically Updating Review Schema

59:27 - Are Rank and Rent Websites a Waste of Time in 2025?

1:00:48 - Where to Find Kyle Roof

Ep 25123

Discover 5 insider Google Maps SEO secrets they don’t want you to know. From keyword boosts in business names to hidden ranking killers, we share real test results, fixes for broken booking links, address visibility hacks, and why your reviews may vanish. Watch now to rank higher, get more leads, and outsmart Google’s own advice!

Struggling with local SEO despite all your marketing efforts? This video uncovers hidden ranking killers—like business location issues, keyword tricks, fake reviews, and outdated citation strategies—and shows you how to fix them fast. Packed with real-world examples and no-fluff advice. Watch now to unlock your visibility! 💥

Show Links:

1. Google Reporting Tool

https://support.google.com/business/answer/4596773?hl=en

2. Review Gating Widget

https://publicwww.com/

3. Google’s transparency report

https://transparencyreport.google.com/maps-content/enforcement

Date & Time: July 16, 2025 - 12:00 PM ET

Duration: 1 Hours

Speaker: Curtis Boyd & Joy Hawkins

Webinar Sponsor: GatherUp

245 million fake reviews!

That’s how many Google deleted last year—a 44% spike from the year before. The fake review problem is growing faster than most business owners realize, and it's putting reputations, revenue, and even livelihoods on the line.

In this eye-opening webinar, Joy sits down with Curtis Boyd, one of the most respected voices in online reputation management, to unpack:

-How fake reviews are created and spread

-What Google (and other platforms) are doing to stop them

-The shocking truth about “review jail” and hidden review blocks

-And the real-world tactics you can use to defend your business today

You’ll also see live audits of fake reviews, learn how to spot them before your customers do, and walk away with a clear strategy to build authentic, positive reviews that actually stick.

Whether you're a small business owner, marketing professional, or just curious about how review platforms are being gamed—this session is for you.

Don’t let your reputation be controlled by fake reviews. Learn how to fight back.

▬ Chapters ▬▬▬▬▬▬▬▬▬▬

0:00:00 - Intro

0:00:23 - The Prevalence of Fake Reviews

0:00:30 - Google's Removal of Fake Reviews

0:02:15 - Responding to Fake Reviews

0:02:36 - The 3-Week Window

0:07:27 - Reporting Fake Reviews

0:08:43 - One-Star Ratings with No Text

0:09:12 - Reporting Contributor Profiles

0:19:24 - "A Google User" Reviews

0:30:13 - ChatGPT and AI-Generated Reviews

0:31:52 - Identifying Competitors Buying Reviews

0:35:41 - Fighting Back Against Competitors Buying Reviews

0:36:10 - Google "Sweeps"

0:36:43 - Elbow Grease for Older Fakes

0:37:38 - Impact of Losing Reviews

0:38:46 - Reporting Review Gating

0:41:09 - Suspensions for Buying Reviews

0:41:51 - Review Blocks ("Review Jail")

0:45:13 - Differentiating Real vs. Fake

0:47:12 - Anonymous Profiles

0:48:56 - Keywords in Review Replies

0:54:21 - FTC and Review Gating

0:55:32 - Review Recency as a Ranking Factor

0:59:15 - Top Review Sites (Besides Google)

01:00:11 - Impact of a Single Fake Review

EP 25101

Learn how to grow a successful local SEO agency without contracts, gimmicks, or generic hacks. For more 👉https://www.sterlingsky.ca/starting-local-seo-agency/ Joy Hawkins shares proven strategies for lead generation, acquisitions, niche focus, and hiring experienced talent. Get practical insights from real lessons and mistakes—perfect for SEO pros and agency owners.

In this episode, we reveal essential SEO tools to help you boost your rankings, optimize content, and track progress effectively. Discover Local Falcon's ranking insights, how to generate content ideas with Scraper, optimize click-through rates, and track local SEO performance across different locations. We also dive into Ahrefs for link-building analysis and competitor tracking. If you’re serious about improving your local SEO, these tools are a game changer!