Local SEO - The Expert’s Guide

Register: https://localu.org/webinar-june/

Date & Time: June 25, 2025 - 12:30 PM ET

Duration: 2 Hours

Speaker: Chris Dreyer & Joy Hawkins

In 2025, AI Overviews and constant algorithm changes are reshaping how lawyers show up online — and for some, it’s been devastating. But others? They're thriving.

Join us for a candid and tactical conversation with two of the top SEO experts working in legal marketing today, Chris Dreyer and Joy Hawkins. If you're a lawyer, legal marketer, or agency trying to help law firms grow in a rapidly evolving search landscape, this is the session you can’t afford to skip.

Key Takeaways:

1. Why some law firms are losing 40% of their traffic — and what to do about it

2. What SEO strategies are actually working in 2025

3. Budgeting tips to get a strong ROI without burning cash

4. What Google tells you NOT to do… but absolutely works

5. The secret sauce behind viral link building and review generation

6. How to vet SEO agencies (and avoid getting ripped off)

Struggling with content that doesn’t rank? Learn the overlooked SEO tactics that actually work—like using real stories, strategic link building, and smarter review strategies. We break down case studies that prove results: 350% traffic gains, 57% more conversions, and top rankings in Google. Watch to fix what’s holding your SEO back.

Date & Time: May 28,2025 - 1:00 PM ET

Duration: 1 Hour

Speaker: Tommy Mello & Joy Hawkins

In this exclusive interview, we sit down with Tommy Mello, founder of A1 Garage Doors, a $220 million powerhouse in the home services space. While marketers often focus on rankings and ROI, the truth is that SEO can’t fix a broken business. Tommy’s journey proves that the results are unstoppable when operational excellence meets smart marketing.

We’ll unpack the real reasons some businesses thrive while others cancel—even when the SEO is solid. Get behind-the-scenes insights into how Tommy uses video, reviews, social media, and lightning-fast lead response to dominate the home services industry. If you’re a business owner, marketer, or agency working with local service companies, this conversation is packed with practical, brutally honest insights you won’t hear anywhere else.

Chapters:

00:00 - Introduction: Why SEO Fails If Your Business is Broken

00:28 - Tommy Mello’s Story & A-1 Garage Doors Growth Overview

01:07 - Key Business KPIs: Cost Per Lead, Contact Center, Conversion & Average Ticket

03:43 - Achieving a 90% Booking Rate: Technology, Training & Scripts

07:00 - Importance of 24/7 Customer Service & After-Hours Call Centers

08:48 - Overcoming Objections and Performance Pay for CSRs

11:53 - Optimizing Contact Centers for Better Customer Experience

13:55 - Handling Missed Calls & Automations to Recover Leads

15:10 - Managing Hold Times and Overstaffing Strategy

16:04 - Biggest Scaling Drivers: SOPs, Incentives & Technology

17:46 - Average Ticket Price & Offering Client Options

18:58 - Tracking Calls from Local Pack vs Ads

19:27 - Google My Business Ranking Strategies & Location Page Tips

22:50 - Branding and Its Impact on Customer Attraction & Retention

24:21 - Handling Sticker Shock in Home Remodeling Sales

26:50 - Must-Have Elements for Service & Location Pages

29:05 - Review Strategies: Incentivizing Employees & Managing Feedback

35:32 - Dealing with Negative Reviews & Turning Them Around

39:10 - Managing Online Reputation: Reddit & Social Platforms

41:35 - AMA’s and Reddit Strategies for SEO & Branding

44:27 - AI’s Impact on SEO & Future Search Engines

49:12 - Tracking Leads from ChatGPT and Other AI Tools

53:53 - Hiring Talent & Staying Ahead in the AI Era

56:16 - Upcoming Webinars & SEO for Law Firms

56:57 - YouTube Local Content Strategy & Consistency

59:15 - Rapid Fire: ChatGPT Leads & Top Marketing Channels in 2025

01:00:52 - Is SEO Dead? The Importance of Online Reviews & Employer Ratings

01:02:15 - How to Learn More & Connect with Tommy Mello

#LocalSEO #HomeServiceMarketing #CustomerExperience

Date & Time: May 23 ,2025 - 2:30 PM ET

Speaker: Noah Learner & Joy Hawkins

At Google I/O this week, Noah Learner explored the latest updates and breakthroughs around Search and AI — but what do these changes really mean? 🤔

In this interview, he breaks down the key announcements and shares his thoughts on how Google might be evolving behind the scenes.

If you’re wondering what the future holds for Google Search and AI, and how it could impact the way we find information, you’ll want to hear Noah’s perspective.

One hidden setting in your Google Business Profile could be killing your local rankings. This video breaks down the key profile fixes—from choosing the right category to adding UTM codes and managing reviews—that can boost visibility fast. Stick around for the final tip that could quietly give you the edge. Drop a comment with what surprised you most and subscribe for more SEO tips!

Learn from 7 costly local SEO mistakes that can destroy your rankings—like review gating, overusing AI images, or ignoring mobile rankings. See real-world examples, data-backed tips, and what not to do to stay in Google’s good graces. Don’t risk your visibility—watch now to protect your local SEO strategy!

In this episode, we explore three free tools that can save you time and improve your local SEO strategy. For more 👉🏻https://www.sterlingsky.ca/top-3-free-local-seo-tools/ The tools help you optimize your Google Business Profile, track SEO results, and simulate searches from specific zip codes. By the end, you'll know exactly how to streamline your SEO efforts and achieve better results with minimal effort.

Date & Time: April 8,2025 - 11:00 AM ET

Duration: 1 Hour

Speaker: Wil Reynolds & Joy Hawkins

Webinar Sponsor: Langan Financial Group

If your business relies on search traffic, the rise of AI overviews on Google might feel like a threat. According to Ahrefs, some companies have seen a staggering 20-40% drop in clicks—and the trend isn’t slowing down.

Join us for an exclusive interview with Wil Reynolds, where we’ll dive into:

🔍 The real impact of AI on search traffic and conversions

📈 Proven SEO strategies that still work (and what to avoid)

🤖 How to optimize your content for the AI era

💡 Innovative approaches to Generative Engine Optimization (GEO)

Whether you're a business owner, marketer, or SEO professional, this session is packed with insights to help you adapt and thrive.

Links:

Wil Reynolds -

https://www.linkedin.com/in/wilreynolds/

https://www.seerinteractive.com/people/team/wil-reynolds

The dashboard for tracking your search vs ai vs social

https://www.seerinteractive.com/insights/how-to-track-your-search-vs-ai-vs-social-disruption-in-looker-studio

March Webinar with Barry Schwartz

https://localu.org/watch-seo-2025/

Client Ranking: AIO KW Coverage vs Client Ranking: AIO Conv. Impact

https://bit.ly/44iPMm6

Deep Research AI Tracking Tool

https://cheq.ai/

AI Bot Tracking Traffic

https://www.cloudflare.com/

Zip Tie - Click Through Rate Study

https://ziptie.dev/blog/how-ai-overviews-will-affect-publishers/

Get hidden social information

https://phantombuster.com/

Tracking AI Blog Post

https://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeaways

Chapters:

00:00 - Introduction: AI Dominating Search Results

00:30 - AI and the Impact on Traffic

01:06 - Revenue vs. Traffic Metrics

04:14 - B2B vs. B2C Impact

06:26 - Tracking AI Traffic

09:02 - Strategies to Appear in AI Overviews

11:31 - Local SEO and AI

14:03 - Improving Local Business Content

16:04 - Content Strategy and SEO

20:11 - Effective Use of Social Media for Business

23:41 - Tools for Analyzing AI Traffic

27:01 - Preparing for Future AI Changes

Discover 5 powerful local SEO hacks you probably haven’t tried—one can boost your rankings in just 10 minutes! Learn how to optimize footers, target broader geographies, recover lost reviews, and more. These data-backed strategies helped businesses dominate search results fast. Ready to outsmart Google and your competitors? Watch now and implement today!

Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these methods to dominate your market and generate more leads.