Location Weekly

In this week's #LocationWeekly episode, we discuss the state of the industry and our plans for the LBMA for the rest of the year and for 2025.

This week's #LocationWeekly episode features Life360 seeking to raise $155M in IPO, Heineken deploying a scavenger hunt campaign in Toronto for UEFA, SOCi launching Genius Search powered by generative AI & Indian OOH association launching RoadStar attribution tool developed by ReluAI. Make sure to listen in!

Live from @NRFAPAC event in Singapore. Featuring a discussion about our local observations and thoughts on the market

@TheLBMA #APAC #RetailInnovation #NRF #Vietnam #Singapore

A new #LocationWeekly episode is out featuring stories from Schindler deploying projection ads on elevator doors with Doorshow, GeoQpons now reaching over 4M active users in the US, Retailigence's adPOP Engine bringing location data on 12M products & TikTok account Globetrots combining Google Earth & Text-to-Speech. Make sure to tune in!

This week's #locationweekly episode features Ericsson expanding indoor positioning with 5G enhancements, Google & Singapore Tourism Board adding LB AR to map experiences, Microsoft Places using AI to find the best time for your next office work day & Zitcha & Venvee teaming up on instore media network measurement. Make sure to tune in!

This week's #LocationWeekly episode features OpenBet launching “locator” tool in North America, FTC settling with InMarket & fines mobile operators, Adidas turning DOOH totems into running checkpoints in Stockholm + Ivee and Creative Mobile Technologies partnering on “smart taxi” advertising.

This week's #locationweekly podcast features Princess Cruises launches OceanNow location-based services, Local Logic partners with Homogenous inc., Pipedream Labs raised $13M to build underground delivery networks &7-Eleven Japan partners with Song to measure inshore advertising.

This episode of #LocationWeekly features Walmart offering Luminate platform linking media networks with ad performance, HERE location APIs now available on AWS marketplace, Grindr app updates with “Gayborhood” to connect local businesses & Glass Media launches “KrowdSense” a wireless occupancy scanner. Make sure to tune in!

New episode of #LocationWeekly... FTC imposes final settlement on X-Mode/Outlogic for selling location data,  Pedigree launches “Adoptable” using AI to create better ad for available dogs, Google launches “Find My Device” services at scale, Swedish grocery ICA partners with Cleveron on automated parcel delivery. Make sure to tune in!