850M Users, $0 ProfitsThe Silent Death Of Snapchat
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Snapchat is one of the largest social media platforms in the world, with 450 million daily active users and 850 million monthly active users. But, despite their extraordinary scale, the company is not very profitable. In fact, they’ve only had 2 profitable quarters in their entire history, and these were pretty underwhelming profits as well, coming in at $23 million and $9 million, respectively. For context, Meta profited $62 billion in the most recent 12month period. Some of this has to do with Snapchat’s demographics, which tend to be younger individuals who are less valuable to advertisers. A lot of it, however, has to do with how Snapchat is structured. Unlike other social media platforms, where users spend hours upon hours doomscrolling, Snapchat is more of a platform where you just check in throughout the day. This has made traditional ads far less lucrative than their social media counterparts. This video explains the various factors holding back Snapchat from a financial perspective and why the company isn’t profitable despite nearly a billion active users.
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Timestamps:
0:00Snapchat’s Crisis
0:38Origins Of Snapchat
4:16A Root Problem
11:02A Turning Point?
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.Find Logically Answered on YouTube: https://www.youtube.com/@LogicallyAnswered/Disclaimer: This podcast is an independently created audio adaptation of content originally published by Logically Answered. This is a fan made podcast that appreciates the channel’s insightful approach to knowledge and aims to make it accessible to those who prefer listening over watching. This podcast is not affiliated with, endorsed by, or officially connected to Logically Answered in any way. All rights to the original content belong to Logically Answered. If you have any concerns, please reach out.
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