Too many brands pour endless time and money into "perfecting" their logo, thinking that's the brand. It's not.

In this episode, Mark, Justin, and Jekyll+Hyde's Creative Director, Paul Perzyk, break down what truly makes a brand memorable — and why overcomplicating your design can hurt more than help. From international slogan mishaps to why Jaguar's rebrand tanked sales, this conversation is packed with insights that can save you from expensive mistakes.

You'll learn:

• Why your logo should be simple enough to draw in the sand
• How to make packaging work for new, unknown brands
• The right way to choose slogans that connect with customers
• When and how to evolve your brand identity without losing its essence

Listen now and start building a brand people actually remember.