--- [OPENING - NATURAL, CONVERSATIONAL TONE] Good morning, this is your AI industry update. We're seeing a major shift in how artificial intelligence companies price their services, and it's a wake-up call for businesses everywhere that have been banking on cheap AI. Chinese AI startup DeepSeek just announced something significant. They're doubling their API prices during peak hours. Now, that might sound like a routine business decision, but it actually signals the end of an era. The era where everyone assumed AI would stay cheap an