The growth of social networks doesn't mean traditional tools are dead or ineffective, here is how you should use email along with building your brand on social networks.
The magic of social networks is that you can meet people all around the World. You should organize meetups, tweetups, facebookups, what you like, but meet them. Your real fans are the key.
Don't be obsessed with number of fans and followers, the best is really to be yourself and talk like if you were talking to a friend, helping people is another good way. In this episode we look at different ways to grow your community
http://www.buildyourbrand.tv If you share on social networking, you will get feedback and you need to interact with your community. Let's see what type of feedback you can expect.
http://www.buildyourownbrand.tv/ Some people like to update every network with a different update which is fine. I found out that by sharing to all of them (without noise though, which I explain) you can reach different communities and get feedback you would never get if you were only sharing in one network.
Social networking isn't like traditional marketing. It's about building trust, long term, building a community. In this episode of the 30 HD videos series Build Your Own Brand we are discussing how you can create a real relationship with your followers and fans on social networks.
First step is to get yourself started on major social networks. Most of you will have already done that, but I am aiming this series at someone who would start from scratch