Studying here gave me the confidence to start my own business," Tony Wheeler (MSc05), Founder of LonelyPlanet, explains in London Business School's latest CNN TV advert

"The SEP programme strengthened my position as a leader and helped me get through what have been some pretty challenging times economically," Philip Stockton(SEP65) shares his thoughts on the School's Senior Executive Programme in a new CNN advert.

Randall Peterson, Professor of Organisational Behaviour discusses the importance of leadership during a downturn. If employees believe and trust in the organisation and its leadership, they are more likely to stay focussed, engaged and work hard

Chris Higson, Associate Professor of Accounting explains why when a recession hits your survival is predestined and depends on the markets you serve, the business models you use and the strength of your balance sheet

Julian Birkinshaw, Professor of Strategic and International Management suggests ways to continue investing in long term innovation whilst under pressure to cut costs. Innovation is not just about new products but finding smarter ways to work

Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship; discusses whether innovation should be incentivized and explains why asymmetric incentives (rewards for success) need to be higher than penalties for failures

Don Sull, Professor of Management Practice in Strategic and International Management, advises forward thinking companies to use a recession to build resources that allow them to compete more effectively in the future

According to Nigel Nicholson, Professor of Organisational Behaviour, the biggest challenge for most managers throughout a recession is dealing with people. He explains how to manage people on three different levels: thoughts, emotion and action

According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice

Sir Andrew Likierman, Dean at London Business School discusses a number of ways to rethink the performance measures being used within organizations and suggest five ways to measure performance to survive the recession