Londoners will have noticed something wonderfully odd breaking through the capital’s grey gloom - splashes of pink are appearing, but why?

Barbiemania is sweeping town ahead of this summer’s feel-good film, directed by Greta Gerwig, which is coming to UK screens from Friday 21st July.

It stars former Clapham resident Margot Robbie and Ryan Gosling, plus a host of famous cameos and retro-modern nods, from neon leg-warmers to tennis visors and flip phones.

The Leader podcast’s joined by Evening Standard features journalist Maddy Mussen, who was at the Leicester Square premiere, to talk Barbiemania.

We discuss Gen Z’s TikTok ‘Barbiecore’ craze, how the doll’s changed with the times, Barbie’s feminist era and unique aesthetic.

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