While you could argue that TikTok is one of the hottest platforms right now, I still don’t think short-form content is winning.

In this podcast, I cover why long-form content isn’t dead, and why creating it might actually give you an edge over your competition in the business world.

0:00 - Why Long-Form Always Wins

1:00 - We Are Less Tolerant

2:40 - Make Your Webinars Longer

4:30 - When Short-Form Works