Long Tail Success

We all know we should have an email list. But most of us wait too long to get started. And even when we do start, we often don't know how to nurture and grow this powerful asset to our business.In this episode Jennie Wright helps us understand why we...

Many of us dream of getting a specific guest on our show. But not all guests are easy to book. Many of them are big names or have gatekeepers preventing us from landing the interview. Brett Allan has become an expert in this area.For a number of...

Comparing ourselves to others is very real. We're constantly shown all the "wins" of our peers as they share on social media. What we don't see is their struggle.We don't have the benefit of seeing they're human just like us. They have fears and doubts...

If you're anything like me you can now add "writer" to your personal resume. Whether it's a show notes like this, a blog post, or just sharing again on social media... we're all writing more than ever before. But are we any good at it?You might not...

Social media marketing. We love it. We hate it. But it's where the people are so regardless of how we feel about it, our time is largely spent on various social platforms. But how often are we using LinkedIn as creators to grow our reach?On this episode...

Social media is probably the number one way content creators try to get more people to know, like, and trust them. But more often than not we're just shouting in whatever groups will allow it. We try to get someone, anyone to check out our latest blog...

If you're anything like me, you start tons of projects. And I admit that for the ideas that actually see the light of day, I'm not the best at protecting myself legally. I've been lucky so far but what if something I create actually gets big? Would I be...

The biggest thing we're afraid of as human beings is speaking in front of others. It may seem irrational but it's far more common than you might think. For many of us, the feelings are so strong, we'll do anything to avoid it at all costs. But that's...

As content creators it's common for us to wear many hats. From interview recording to social media promotion we tend to do it all. Maybe that's partly because we like having control over the end results, but it comes at a cost.For one thing, there's...

Live streaming is all the rage on social media these days. But is it right for you? In this episode I chat with Live stream guru Ross Brand about the pros and cons of this powerful medium. We unpack how it can help grow your audience as well as some...