When Clara Sieg was pregnant with her daughter, she became acutely aware of what she was putting in and on her body. She focused on avoiding toxins and plastics, and there seemed to be thoughtful alternatives in nearly every category - from food to personal care to home cleaning. But when it came to water, things got murky. She couldn't make sense of what was actually in tap water, and the more she learned about bottled water, the more she becamse interested in developing a new better-for-you product. What started as an effort to protect her growing family quickly became an interest in creating something better. That's how Loonen was born. Co-founder Clara Sieg joins Justin to unpack the Loonen story.