LØRN.TECH

In this episode of #LØRN, Silvija talks to professor at NTNU Trondheim, Pierluigi Salvo Rossi. Pierluigi is originally from Italy, but has lived and worked in Norway for many years. In the conversation, Silvija and Pierluigi talk, among other things, about society's expectations of AI and ML, and what AI and ML actually can contribute in relation to expectations. Furthermore, Pierluigi explains that AI does not necessarily replace human knowledge and skills, but that technological development can help people to acquire new learning and more knowledge.

- I like to look at myself as a student throughout my life. I think it's important to embrace new learning all the time!

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I denne samtalen av #LØRN snakker Silvija med Chief Digital Officer i advokatfirmaet Thommessen, Trine Melsether. Thommessen er et av Norges ledende forretningsadvokatfirmaer med kontorer i Oslo, Bergen, Stavanger og London. Siden starten i 1856 har Thommessen vært med på de fleste toneangivende oppdragene i norsk næringsliv. Klientene er norske og internasjonale virksomheter, både i privat og offentlig sektor. I samtalen forklarer Trine hvordan maskinlæring er med på å skape muligheter, men også utfordringer i advokatbransjen. Videre gir Trine eksempler på hvor AI benyttes, og hvor det potensielt kan benyttes innen hennes bransje.

- Vi må klare å knekke nøtta dersom vi skal ha AI som en slags samarbeidspartner fremover!

Dette lørner du:

AI/maskinlæring

Standardisering

Digitalisering

Anbefalt lesing:  

«Hallo verden. Hvordan være menneske i en verden styrt av datamaskiner» av Hannah Fry 

"Who can you trust?" Av Rachel Botsman

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In the final part of our course with Ida Serneberg, Silvija asks Ida the burgeoning question: How to set up a digital marketing campaign designed to succeed? Ida explains all the components that are essential in building a successful campaign and the importance of having a solid infrastructure. She uses our company Lørn as a case study and takes Silvija through all the building blocks of successful marketing. 

— Define your creatives! 

You will learn about: 

Twin profiles 

Practicalities 

Added value 

Benefits 

Recommended literature 

How Not to Plan by Binet and Carter (2018) 

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In the third part of our Masterclass on Digital Marketing with Ida Serneberg, Silvija picks Ida's brain about the ethical issues arising from digital marketing both on a personal and societal level. They discuss how technology, business, and marketing can interlink and the issues it could provoke, and how to focus on the primary aim and the dangers of constantly measuring of micro metrics. Ida explores the technology and tools behind marketing messages.  

— How do you credit a meme? she asked in the episode

You will learn about:  

Ethical boundaries 

Credibility 

Memes 

Targeting  

Recommended literature: 

How Not to Plan by Binet and Carter (2018) 

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In part 2 of Ida Serneberg’s Masterclass with LØRN, Silvija and Ida explore in depth successful, innovative, and exciting cases of digital marketing. The forensic examination starts with Rema 1000’s creative and humorous commercials and then moves onto the marketing concepts behind the Norwegian teen drama Skam (Shame) and how it drove the TV show to become a phenomenon. A discussion detailing the mechanics behind Fortnite’s genius marketing strategy follows. Throughout Ida reveals why timely relevance is essential, how this drives engagement and she exposes myths in the industry.  

-The gaming industry is a hidden secret in terms of marketing, she explains in the episode 

You will learn: 

Blurred content 

Time Relevance 

Fan Culture 

Affinity based marketing 

Recommended literature 

Youtube link to Rema commercials: SMARTHUS | Det enkle er ofte det beste | REMA 1000 

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In this Masterclass by #LORN, Ida Serneberg, the program leader in digital marketing and social media at the Noroff school of Technology and Digital Media, gives a course on digital marketing, focusing on its evolution over time on social media platforms. She reveals the details behind what is happening in the industry right now, the key moments in social media’s history that have defined today’s reality, and why she cannot tell her students exactly how digital marketing on social media will look in the future. 

-What are the things I don't see when I see the things I see? 

You will learn about: 

Interruption 

Competition  

Static to dynamic 

Creatives 

Recommended Literature: 

Flow by Csikscentmihaly, Thinking Fast, Thinking Slow by Kahneman and Digital Minimalism by Newport 

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In this episode of #LØRN Silvija talks to the group CFO in DNV, Kjetil Ebbesberg. Ebbesberg teaches us about the mentality behind how finance experts will meet the challenges we will be facing in the current business environment as well as in the future. They discuss what the financial institutions are expecting from markets and individual businesses and how sustainability and Environmental Social Governance (ESG) is a priority for any ambitious and forward-thinking CFO.  

— As a CFO you need to understand as well as prepare for the long term 

You will LØRN about: 

The importance of serving the company purpose 

Planning for the long term  

Understanding how to scale  

“Productifying” a service  

Transition from physical to digital 

Recommended literature:  

Bruce Springsteen – Born to Run 

Robert Iger – The Ride of a Lifetime 

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I denne #LØRN episoden møter vi CEO i Big Enough Global, Kimiya Sajjadi. Under jusstudiet ved Universitet i Oslo startet hun selskapet etter å ha kjent på utenforskap, med ønske om å bygge bro mellom mangfold og næringslivet, samt sette strategier som appellerer til flere. I en samtale med Silvija Seres belyser de minoritetsspørsmålet i norsk arbeidsliv, og hvordan takle mangfold gjennom integrering. 

– Vi hjelper selskaper med å sette strategier for hvordan å rekruttere og beholde flerkulturelle, sier hun.

Dette LØRNER du:

Mangfold

Næringsliv

Big Enough Global

Anbefalt litteratur:

Jeg vil anbefale å snakke med mennesker som er ulik deg, og høre på deres historier og hvordan de ser verden på. 

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In this episode of #LØRN Silvija talks to Lin Hammer (sustainability manager) and Ellen Skarsgård (head of sustainability development and climate) from DNV to discover exactly how DNV are utilizing sustainable strategy and sustainable reporting in order to increase their viability in future years. They specifically discuss how taking sustainable strategy and reporting seriously may involve questioning the company’s identity and lead to a shift in how a company will operate. This shift may be inspired by questioning both how and if a company may be successful in the future, and the culture change may come from the very top through ambitious goal setting and the goals being clearly measurable.  

-The sense of urgency when it comes to sustainability has picked up. In particular, what this means for how companies, societies and individual behaviour must not only adapt, but transform

You will learn about

How DNV aligns it services with customers 

Employee branding issues 

Cultural change in a business 

The concepts behind Instatrust  

Recommended literature 

To Kill a Mockingbird, DNV’s Energy Transition Outlook and crime fiction 

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I denne episoden av #LØRN WLT møter vi CEO i Snøhetta AS, Isabella Alveberg i en samtale med Silvija Seres. Vi får lære mer om Alvebergs karrierereise, som blant annet bakgrunnen fra USA og hvordan hun har tatt med erfaringen inn i arbeidslivet. Samtalen belyser hvordan det er å lede Snøhetta, om mangfold, om å tenke analog vs. digital, og ikke glemme at vi må bruke styrken i de begge til å løse morgendagens problemer. Og hvordan tenker hun om å bruke ny teknologi i et kreativt arkitektfirma?

– Det snakkes mye om teknologi og digitalisering, men la oss ikke glemme å bruke alle våre sanse, sier hun.

Dette LØRNER du:

Design og arkitektur

Buildtech

Kreative løsninger

Snøhetta AS

Ledelse

Anbefalt litteratur:

https://snohetta.com/project/55-idea-work

https://snohetta.com/about

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