The Mental Models Daily Podcast

Loss Aversion


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Loss aversion is a cognitive bias where individuals tend to strongly prefer avoiding losses over acquiring equivalent gains. This bias leads people to weigh potential losses more heavily than potential gains of the same magnitude, even when objectively, the losses and gains have the same value. Loss aversion is a key concept in behavioral economics and plays a significant role in decision-making under risk or uncertainty.


😱💸 Losing stings twice as much as winning soars. Master the art of balance, and play the game smarter. 🎯⚖️


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The Mental Models Daily PodcastBy Mental Models Daily

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