Loud And Clear

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 

On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers. 

We talk about the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.

Follow Carl: @carlwjonesUKMX1

#LoudAndClear

Guest: Carl Jones BDes, MA. FHEA.Ph.D. (c), Award-winning International Creative Director & Mentor of all that's great about advertising

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/

Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/, we cover the theme of Tokens (Blockchain), WEB3, and what the future of the ad agency business will look like as consumers are quick to embrace a different currency and approach to life in general. Listen to Jeff’s vision of the future and how he plans to bring it to life. Jeff talks "brands", but also decentralized social media, product innovation, trends, sports, and much more.

WEB3 is new and could very well be the next frontier as it takes a decentralized approach promoting information democracy and transactions.

@jeffkauffmanjr

email: [email protected]

https://joinjump.community/

#LoudAndClear

Guest: Jeff Kauffman, Founder at Parachute | JUMP into web3, NFTs, & social tokens

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/

The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands.

#LoudAndClear

Guest: Kathy Hines, VP Global Marketing for VF Corporation, Dickies

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/

Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊

Founder Mike Pratt, the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and inviting heavyweights of the industry to step into the ring. The goal of Digital Fight Club is to debate advertising strategies, tactics, and confirm or debunk hypotheses to find solutions to real marketing problems in a fast-evolving space where Digital, Technology and the chaos that has shadowed traditional ad agency formats have created challenges for both the industry and clients alike. 

Loud and Clear is back! Enjoy the episode!!

#LoudAndClear

Guest: Mike Pratt CEO & Co-Founder of Panamplify/ Founder & Host Digital Fight Club

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

Music: Pedro Lerma and the Band, LERMA/

What can a 1948 Supreme Court case teach us about trends in 2021? 

In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back to 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distributed and ultimately consumed. It's been eight years that we have discussed, analyzed, and published our digital trends reports which ultimately talk about content consumption of some sort and fall in one of the following buckets defined by John:

Join us and see how these trends ultimately have impacted the Sociopolitical, Economic, and even Medical fields. 

#LoudAndClear

Guest: John Stallé, Digital Strategist at The Richards Group 

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platform agnostic agencies and relationships with agencies and brands alike, along with their approach to the multicultural market. We discuss added value for both agencies and brands and the differences that make Pandora unique. As the tentacles of advertising professionals expand to media agencies, media platforms and startups, hear how one advertising creative has evolved and brings value to this space. 

#LoudAndClear

Guest: Alberto "Berto" Santiago Deida, Creative Director at Studio Resonate/Pandora

Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/

Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/

“The Great Re-Invention is here. It is time to resurrect.”

In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man who truly gives a shit. He provides great thinking to our LERMA Podcast series in a time when ad agencies must take a more transparent approach to problems by putting human beings first in our current times of the pandemic and protests. Enjoy delving into Rishad’s thoughts and find more from him in his recently-launched book RESTORING THE SOUL OF BUSINESS (staying human in the age of data). 

Guest: Rishad Tobaccowala, Author and Business Leader

Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA

Hosts and Intro: Francisco Cardenas, Principal Digital Strategy LERMA & Christopher Ferrel, Principal Digital & Social Strategy The Richards Group

Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on.   

Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. It was an exciting live virtual event in which our three panelists (Marc Patrick from Beyond Meat, Sandi Edgar from SMU and Inclusivista and Kevin Hamilton from Avocados From Mexico discussed how brands can influence cultural inclusion in a post-pandemic society, both overtly and subtly honoring multiculturalism. 

Each of the panelists had an opportunity to exchange ideas and share experiences related to the goal of advancing diversity and inclusion across different touchpoints within their organizations. The panel was moderated by Lindsay Rittenhouse from Ad Age.

#TheBigReset #LoudAndClear

On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. 

Join us and hear how multicultural marketing has evolved with the conversation led by two of the pioneers of Latino media and marketing in the U.S. 

Aldo is not shy when it comes to sharing how LERMA operates and has adapted during COVID-19. He even shares a tip or two about Avocado Toast. 

Co-host and Guest: Jorge Ferraez President and Founder of Latino Leaders Magazine

Guest: Aldo Quevedo, Principal and Creative Director LERMA

Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA

Host and Intro: Francisco Cardenas, Director of Digital Strategy LERMA

Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered by racism and social division in America. How can ad agencies address not only brand needs, but also consumer needs in order to build a meaningful bridge between the two, while staying culturally relevant and useful?

* For context, this episode was recorded on May 20th, before George Floyd's unjust killing on May 25th

HOST:

Francisco Cardenas, Director of Digital Strategy at LERMA

GUESTS:

Chris Owens Brand Strategist at The Richards Group

Christopher Ferrel Principal of Digital and Social Strategy at The Richards Group

PRODUCER:

Rolf Ruiz Digital Strategist and Creative Technologist at LERMA