Loud And Clear

As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States.  On this remotely recorded episode hosted by Francisco Cardenas, Director of Digital Strategy at LERMA, the conversation focuses on what should be the role of advertising agencies. As experts in the field of communication and persuasion, how should agencies address clients’ concerns during uncertain times, and what is an agency's role from the standpoint of social responsibility?

Join the conversation and share your thoughts as we embark on figuring out how live in what appears to be a new normal. 

Guest: Christopher Ferrel, Principal of Digital Strategy at The Richards Group

Host: Francisco Cardenas, Director of Digital Strategy at LERMA

Producer: Rolf Ruiz, Digital Strategist & Creative Technologist at LERMA

On the second episode of the second season of the #LoudAndClear podcast by LERMA, we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike. 

Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, Susan Slaton, to chat about how she almost ran over the founder of Nike, Phil Knight, on her first day on the job. They also discuss her role in the company along with future projects. Tune in because you won’t want to miss this amusing story! #LoudAndClear

Produced by Temerlin Advertising Institute Joel Villarini & Francisco Cardenas

Co-Hosted by Pete Lerma, Susan Slaton and Introduced by Francisco Cardenas

On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that Avocados From Mexico will take on their Super Bowl digital ad campaign through digital innovation. 

If you ever wondered how Blockchain technology can be applied to marketing, Reeve provides a good range of examples about how it can play a seamless role in media and brand storytelling using what he calls Smart Digital Objects (Vatoms). In hindsight, Reeve has been able to connect the dots, including cryptocurrency, throughout his career to bring innovation to the marketing and advertising industry. Coincidentally this is something that Avocados From Mexico lives by and has been doing year after year for the produce industry in collaboration with its agencies  Lerma and 270B to win the conversation during the Big Game. 

Enjoy this groundbreaking episode that surely will inspire new ideas for your digital marketing strategies. Please follow us on Apple Podcasts, Spotify, Stitcher or your favorite podcast provider. 

Produced by Joel Villarini & Francisco Cardenas

Hosted by Francisco Cardenas

Co-Hosted by Ivonne Kinser and Kristian Bottini 

In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spectrum of connection points through culture. Join us for this special episode where Pete talks to David about his inspiration to start what he calls The Next Generation Ad Agency, that is highly rooted in digital with the purpose of creating meaningful connections with consumers using an Omnicultural approach. 

America is changing and the inception of Richards/Lerma is inspired by that change . 

A deep look inside the life and journey of this Texas Filmmaker makes the 10th episode of #LoudAndClear a special one. Thaddeus D. Matula, a Dallas born and raised self-made director that brought to us the Peabody Award-winning film Pony Excess, a film about the NCAA-mandated "death penalty" on the SMU football program, is on the mic sharing with us how he made it happen. When the film debuted on ESPN in December of 2010, after the Heisman Trophy presentation, it landed as the highest rated documentary premiere in the network's history and Texas Monthly named it one of the ten best films about Texas.

As the advertising and marketing industry seeks to build stronger connections with consumers by finding and creating genuine content told by true storytellers, Thaddeus highlights the opportunity to create and to connect in today's diversified content consumption spectrum from both a distribution and consumption perspective. He unapologetically opens up to the hosts of #LoudAndClear, Emily Puig and Alvaro Polanco, explaining with detail how you get great work done as well as the dark places you sometimes have to cross to get there including funding and connecting dreamers to believers. This podcast truly conveys the creative process many content creators go through in the sometimes dark and lonely journey to making great work see the light. 

Feel inspired by Thaddeus' love for the work, life and embracing your true self. 

The Ultimate Dreamer is co-hosted by Emily Puig and Alvaro Polanco and produced by Joel Villarini and Francisco Cardenas

Brand and agency relationships have become more promiscuous than ever.  

On the 9th episode of #LoudandClear, Julia Estacolchic, who has also played key roles in ad agencies at an international level, puts into perspective the role of ad agencies and clients alike in a time when loyalty between them is not the norm. She explains how brands today have “needs” that some agencies are not able to meet. She suggests that reinvention is a requirement and that collaboration is a must to deliver client satisfaction (nope, there’s no little magic blue pill that can fix this).

Julia starts the interview taking us on a journey of what she believes is the origin of online dating by focusing on the role that ads played in a space where war, young men, cigarettes and loneliness were a motivation to connect. Subsequently, Julia explains how the creative mind of a woman pushes the boundaries of innovation by using technology that is as promiscuous as a public telephone on a busy downtown road and brings to life the gamification behavior into the online dating world.

Enjoy this episode hosted by Emily Puig and Alvaro Polanco where Julia Estacolchic, the "Cupid Marketer", tells stories of digital love and brings them to life into real, tangible couples that are as diverse and multicultural as America itself. A great listen for  multicultural marketers, ad men and women and those who seek to understand love from a different perspective. 

Loud and Clear is produced by Joel Villarini and Francisco Cardenas

On the 8th episode of #LoudAndClear, Richards/Lerma partnered with students from the Temerlin Advertising Institute to interview Marc Patrick, SMU advertising alumnus ’93 and Senior Director of Global Brand Communications at Nike. His expertise and views on how certain moments and athletes can inspire purpose serve to guide SMU students and marketing professionals alike. 

Marc, in our eyes a true real-life MVP, has been a part of seeing the Nike growth in the middle of the digital landscape that revolutionized the advertising and marketing worlds. Enjoy this episode and please comment and share your questions.  

This special episode was co-hosted by Temerlin Advertising Institute Students in collaboration with Emily Puig and Jorge Rosales

Produced by Jorge Rosales, Sandi Edgar, Joel Villarini and Francisco Cardenas

On Episode 7 of #LoudAndClear, our guest Michael J. Fanuele shares how he came to study, understand and ultimately share the ins-and-outs of inspiration. The founder/CEO of consultancy firm "Talk Like Music" brings the experience together of former roles as Chief Creative Officer of General Mills and acclaimed brand strategist in ad agencies like JWT, Havas and Fallon, to inspire us to inspire others. 

This fluid conversation will surely inspire listeners to set Delusional Ambitions that provoke action though finding their Muse. His book, "Stop Making Sense" will take you through six simple skills that, for those who wish to lead and inspire, will be like music to your ears. 

Hosts: Emily Puig and Francisco Cardenas

Producer: Joel Villarini

LInks:

https://www.michaelfanuele.com/

https://richardslerma.com/podcast/

Meet Cam Kelly, CMO of Complexity, a space built by eSport gamers for eSport gamers to train and build the most competitive eSports teams in the world. From his headquarters in Dallas, Texas, across the street from the Dallas Cowboys at the Frisco Star, he shares his vision of gaming. This episode of #LoudAndClear was recorded just a couple of weeks after Fortnite’s World Cup took place in New York, where winner Kyle "Bugha" Giersdorf, a 16-year old gamer, took home $3M, sending a clear message to the world that eSports is a serious business that should not be overlooked and underestimated. We invite you to feel inspired to see gaming as an alternative to connect brands with a wide spectrum of people that is as inclusive and diverse as they come. Game on.

Your Hosts: Emily Puig and Francisco Cardenas

Producer: Joel Villarini

Episode 5 of #LoudAndClear presents a conversation with Carlos Rodriguez, Director of Brand Planning about how Gen Z is reshaping society’s understanding of gender identity and sexual orientation. This conversation of sexual range and spectrum comes in a time where brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition in their marketing efforts, especially through the lens of diversity and inclusion. Although this concept resonates best in the marketing world in June to correspond with Pride month, advertisers should expect this trend to endure beyond the month of June and for years to come with Generation Z. 

Your Hosts: Emily Puig and Ovidio Hinojosa

Producer: Joel Villarini & Francisco Cardenas