Louder Builder

Most builders know they need to invest in marketing, but how much is enough to actually make a difference? Spending too little can be just as costly as spending too much, especially when you're trying to stand out and bring in new clients. Here's a practical way to calculate your marketing budget based on where you want your business to go, rather than where it is today.

Builders can’t get found online these days just by relying on one channel like your website. Online visibility is built using five channels: your website, Google Ads, social media, video, and Google Business Profile, each contributing their unique superpower but working together as a team.

Did you know that 68% of Google searches never make it to your website? As search and AI continue to evolve, your Google Business Profile has become the central tool keeping you visible to your future customers. But most builders neglect or ignore it completely. That’s no longer an option.

You've been dismissing "content marketing" as a buzzword, but it's really the oldest sales instinct there is: earn trust by being helpful before you ever ask for the business. It matters more now than ever. Make your prospect the hero of every story you tell, follow the simple GUIDE framework, and let your expertise do the selling for you.

Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads. In an industry where most builders still aren't doing this well, that alone can be the difference that wins you more of the work you actually want.

A drip campaign is about building a steady, consistent presence in front of your ideal clients over time so that when the moment is finally right, your name is the only one that comes to mind. The builders who stick with it long after everyone else gives up are the ones who ultimately win the business.

Inbound linking may be the secret behind why some websites show up on page one of Google and yours doesn't.

Billions of people are on social media every single day, and your next client is almost certainly one of them. Love it or hate it, knowing how to work the six major platforms is how the smartest builders are finding new clients, attracting great talent, and staying ahead of competitors.

Develop a video library of your projects in process to win over prospective clients and stand apart from the crowd

While a handful of builders understand they must invest real time, capital, and commitment to attract leads in a pay to play market, most don’t have the patience or resolve required to see meaningful results.