Developing and leading with a Unique Value Proposition (UVP) makes a building company like yours different and valuable in an increasingly aggressive competitive marketplace. If you're tired of being the best-kept secret, this episode is for you.

The smartest way to grow in uncertain times isn’t to double down on what you’ve always done—but to recognize when the market is shifting, let go of legacy habits, and reposition your business around emerging trends with greater potential. Because sometimes, the best biz dev tactic is the courage to refocus.

Here's why defining and operating to your values could be your biggest competitive advantage.

People want to buy from people. They want to work with a company who displays a strong set of values that aligns with their own. If you were to dig out that word salad you jotted down long ago and promptly forgot about, how could retooling your company values be beneficial to you, especially when it comes to marketing and business development?

Rusty George discusses the power of niching in the building industry, explaining why specializing in a specific area can give your business a competitive edge. While the idea of narrowing your focus may seem daunting, niching allows you to become an expert in your field, build a stronger reputation, and increase efficiency and profitability.

Tell, don't sell. By leading with story before style, your business development materials and strategies become more impactful, memorable, and distinct, capturing the attention of your prospects in a crowded marketplace.

By developing, communicating and sticking to a brand promise, building companies can stay grounded and focused through the ups and the downs of any challenging times they experience.

In an industry where they are surrounded by vision on a daily basis, building companies like construction GC's or subs, materials suppliers or fabricators, even architects rarely incorporate it into their own business strategy. Here are a few reasons and ideas to establish a meaningful vision in order to scale and grow successfully.

To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry

If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.

Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.